SberBank Online Primary Function: Барномаи мобилии бонкдорӣ аз SberBank Online Design Team

Тарҳи SberBank Online Primary Function: Барномаи мобилии бонкдорӣ аз SberBank Online Design Team ғолиби шоистаи ҷоизаи бонуфузи 2021 Ҷоизаи нуқрагии A' Design Award дар категорияи мусобиқавии Дизайни технологияҳои мобилӣ, барномаҳо ва нармафзор мебошад.

НуқраМобилӣ· 2021

SberBank Online Primary Function: Барномаи мобилии бонкдорӣ

аз ҷониби SberBank Online Design Team

Муштарӣ: Sberbank

Ғолиби Ҷоизаи нуқрагии A' Design Award дар категорияи Мобилӣ

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Ба сайт гузаред Дар A' Design Award дидан Релизи матбуотӣ Нишони ҷоиза

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Дар бораи SberBank Online Primary Function: Барномаи мобилии бонкдорӣ

Book Text: SberBank Online барномаи мобилии бонкдорист, ки барои як бонки калони русӣ таҳия шудааст. Тақрибан ҳамаи маҳсулоти бонкии бонк тавассути барнома онлайн дастрасанд. Хизматрасониҳои анъанавии бонкӣ бо хусусиятҳои тарзи зиндагӣ, ба монанди чатҳо, сторисҳо ва каталог муттаҳид карда шудаанд. Ба интиқоли пул кортҳои рангоранг ва стикерҳо илова кардан мумкин аст, то онҳо шахсӣтар шаванд. Вақте ки як амалиёт вақти зиёдро мегирад, ба ҷои саҳифаи холии боркунӣ экрани аниматсионӣ намоиш дода мешавад. Экранҳои асосӣ ва хушомадгӯӣ аз рӯи ҷойгиршавӣ ва вақти рӯз шахсӣ карда мешаванд.

Эътироф

Дар бораи Ҷоизаи нуқрагии A' Design Award

SberBank Online Primary Function: Барномаи мобилии бонкдорӣ ғолиби Ҷоизаи нуқрагии A' Design Award аст, ки эътирофи фавқулодда обрӯманд буда, ба тарҳҳои сатҳи олӣ, зебо ва таъсирбахш дода мешавад. Ғолибони нуқра асарҳои бағоят дурахшон ва бениҳоят эҷодкоронаанд, ки таҷрибаи барҷаста, истеъдод ва зиракии тарроҳони худро нишон медиҳанд. Интизор меравад, ки SberBank Online Primary Function: Барномаи мобилии бонкдорӣ асари аҷоиб ва намунавӣ бошад, ки ба таври назаррас касбӣ ва амиқан навоваронаанд. Ин тарҳи ғолиби Ҷоизаи нуқрагии A' Design Award ихтирои хеле назаррас ва мавриди таҳсин аст, ки судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. SberBank Online Primary Function: Барномаи мобилии бонкдорӣ офаридаест, ки бисёриҳо ба он ҳасад мебаранд ва хостаҳоро бедор мекунад, эҳсосоти мусбат меорад ва ҳайрат ва тааҷҷуб ба вуҷуд меорад.

Дар паси тарҳ

Маҷмӯаи матбуотӣ

Кредитҳо, аъзои гурӯҳ ва тафсилоти техникие, ки тарроҳ пешниҳод кардааст.

Хусусиятҳои беназир: SberBank Online app allows users to get online almost all banking products of the largest Russian bank. Besides traditional banking services there are lifestyle features in SberBank Online such as chats, stories, catalogue, etc. Emotional and emphatic design of the app supports the idea of breaking the pattern of a conventional banking app. SberBank Online team strongly believe that UE (User Emotions) is the new Must-Have for all digital product designs.
Андоза ва бастабандӣ: Above iOS 10.0 / Above Android 10.0
Тегҳо: Digital Banking, Personalization, Emotional Design, app.
Технологияи истеҳсол: Illustrations were designed in After effect CC, Illustrator CC and Adobe Photoshop CC. Lottie libraries and plugins were used. The interface part of the app is designed in Sketch. Emotional design part of the app was built using Swift for iOS, using Kotlin for Android. Targeting and geotags are used to show personalized designs to the right customers.
Мушкилоти дизайн: One of the brightest challenges which emotional design helped us solve was a long loading in the app. Banking apps do need a lot of data to upload, but SberBank Online team cannot control some circumstances like slow internet connection. Now in situations like this, the app users see a cute animated terminal with blushing cheeks instead of a white loading screen. SberBank Online team managed to turn a potentially negative issue to completely the opposite — app never received so many 5-star rates in the app stores for our design!
Таҳқиқот: The feature of adding short comments to money transfers has always been available in SberBank Online and via SMS bank and 20% of clients never left the text field empty. Millions of SMS daily were sent with money transfers. Literally it means that money transfers became part of everyday communication. In reaction to this finding, SberBank Online team launched a chat form factor in app with postcards, stickers, chat groups and other money features.
Илҳом: SberBank Online team aim to offer to clients banking with a human face and build a strong connеction with clients by stimulating positive emotional experiences wherever it is organic. To make money transfers more human and emotional, SberBank Online team implemented colorful postcards and stickers to accompany money transfers. For transactions which take long, team designed special animation screens to entertain clients while they are waiting. SberBank Online app also has personalized designs of the main and welcome screens depending on the location of the customer and time of the day.
Давомнокии лоиҳа: In 2012 SberBank Online was launched for iPhone and Android. The new version of the SberBank Online app with personalization and emotional design was launched in 2019. Nowadays client experience is continuously improving by studying customers’ behaviour.
Ҷараёни кор: There are a lot of apps today to cover one need. Almost all of them have solid UX and UI, but SberBank Online team believe that only those who also care about User Emotions will win the customers’ attention in the end. Average customer who sends money transfers with stickers and postcards compared to those who does not, do it 33% more frequently and overall amount of the money sent is 10% larger. In the year when personalization of SberBank Online appeared, the app appeared in top-3 most downloaded (in Russia) apps in the App Store following Whats App and Instagram.