Kt 5g Ҳайкали кушода by Tist is a highly esteemed winner of the very prestigious 2020 Ҷоизаи нуқрагии A' Design Award in Дизайни санъати зебо ва инсталлятсияи ҳунарӣ Competition Category.

НуқраСанъати зебо· 2020

Kt 5g Ҳайкали кушода

by Tist

Client: Tist

Ҷоизаи нуқрагии A' Design Award Winner in Санъати зебо Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Kt 5g Ҳайкали кушода

KT 5G як гурӯҳ ҳайкалҳои кушода мебошад, ки дар маркази Сеули Кореяи Ҷанубӣ насб карда шудаанд. Ҳайкалҳо хусусиятҳои асосии хидмати алоқаи 5G-ро, ки суръати баланд, таъхири кам ва пайвасткунии васеъ мебошанд, ифода мекунанд. Рангҳои дурахшон, нақшҳо ва шаклҳои тир пайвасткунӣ, суръат ва ҷараёни маълумотро ифода мекунанд, дар ҳоле ки дронҳо ва рондани худкор ба истифодаҳои шинос будани ин технология ишора мекунанд. Ҳайкалҳо аз варақаҳои пӯлодӣ сохта шудаанд, ки хам ва кафшер карда шуда, сипас бо ранги уретанӣ ба анҷом расонида шудаанд. Ҳайкалҳои хурдтар инчунин ҳамчун нимкат хизмат мекунанд, бинобар ин ин иншоот дар масири серодами пиёдагард як ҷои истироҳати бадеӣ ташкил медиҳад.

The Recognition

About the Ҷоизаи нуқрагии A' Design Award

Kt 5g Ҳайкали кушода ғолиби Ҷоизаи нуқрагии A' Design Award аст, ки эътирофи фавқулодда обрӯманд буда, ба тарҳҳои сатҳи олӣ, зебо ва таъсирбахш дода мешавад. Ғолибони нуқра асарҳои бағоят дурахшон ва бениҳоят эҷодкоронаанд, ки таҷрибаи барҷаста, истеъдод ва зиракии тарроҳони худро нишон медиҳанд. Интизор меравад, ки Kt 5g Ҳайкали кушода асари аҷоиб ва намунавӣ бошад, ки ба таври назаррас касбӣ ва амиқан навоваронаанд. Ин тарҳи ғолиби Ҷоизаи нуқрагии A' Design Award ихтирои хеле назаррас ва мавриди таҳсин аст, ки судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Kt 5g Ҳайкали кушода офаридаест, ки бисёриҳо ба он ҳасад мебаранд ва хостаҳоро бедор мекунад, эҳсосоти мусбат меорад ва ҳайрат ва тааҷҷуб ба вуҷуд меорад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Ushering in the commercialization of 5G service, Designtist installed sculptures that embodied KT 5G technology in collaboration with the pop art designer duo Craig & Karl. The main features of 5G service (ultra-high speed, ultra-low latency, hyper connectivity) were shaped into dynamic design, vivid colors and patterns. 5G technology connecting the world was modernly reinterpreted with drones and autonomous driving, and various arrow images expressed the connectivity, speed, and data flow.
Dimensions & Packaging: 1.5T SUS + urethane paint / 32m*6.8m
Tags: 5G, Craig and Karl, Outdoor sculpture
Production Technology: Since sculptures over 3m high had to be organically combined, it was manufactured by bending and welding the steel plates. Huge efforts and time were required to mask the changing parts of each color. While the structure itself was simple, we did our best to express the unique form of the sculpture.
Design Challenge: It was a new challenge to produce a service that had not been commercialized yet and unfamiliar to the public as a design sculpture. We studied KT's 5G service and designed scenes to effectively show the service. We chose the method to reconstruct and redesign the scenes that we directed with the artist duo Craig & Karl by using their expression style for the customer-friendly expression.
Research: In line with the commercialization period of 5G service, an iconic production was planned. We decided to collaborate with Craig and Karl, the duo who has a public profile, for designing diagrams of difficult communication services and drawing public appeal. Except for the technical aspects of each service, the real-life areas familiar to the customers were mainly expressed, and the arrows and lines were mostly used to express flow and speed visually.
Inspiration: We paid attention to the characteristics of the duo’s style of expression. We were inspired by the images they created, and wanted to express them to describe 5G services clearly.
Project Duration: Oct 2018 ~ Present, Outside of KT head office located in Gwanghwamun, Korea
Operation Flow: In order to effectively express KT's 5G service with sculptures that were going to stand at the center of Seoul, South Korea, we have collaborated with the artist duo Craig and Karl. Based on the artists’ expression style, the main features of the service were directed, and embodied in the unique form of the artists. Since sculptures were installed on a moving route of many citizens, small sculptures played the role of benches, and next to each sculpture a POP describing the meaning of the service was placed together. The public could easily understand KT's 5G service in an artistic resting space.
Team Members: TIST, Client : KT and Illustrator : Craig and Karl