DeafUP Барномаи Мобилӣ by Zlatina Petrova

DeafUP Барномаи Мобилӣ by Zlatina Petrova is a highly esteemed winner of the very prestigious 2020 Ҷоизаи нуқрагии A' Design Award in Дизайни технологияҳои мобилӣ, барномаҳо ва нармафзор Competition Category.

НуқраМобилӣ· 2020

DeafUP Барномаи Мобилӣ

by Zlatina Petrova

Client: Brandly Collective

Ҷоизаи нуқрагии A' Design Award Winner in Мобилӣ Category

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Verified Award Winner

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Ҳоло кашф кунед Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About DeafUP Барномаи Мобилӣ

DeafUP аҳамияти таълим ва таҷрибаи касбӣ барои ҷомеаи кар дар Аврупои Шарқӣ густариш медиҳад. Онҳо як муҳите эҷод мекунанд, ки дар он мутахассисони шунавоӣ ва донишҷӯёни карҳо метавонанд мулоқот ва ҳамкорӣ кунанд. Якҷоя кор кардан як роҳи табииест, ки одамони гунгро фаъолтар мегардонад, ҳавасманд мекунад, истеъдодҳояшонро меомӯзад, малакаҳои навро тағйир медиҳад.

The Recognition

About the Ҷоизаи нуқрагии A' Design Award

DeafUP Барномаи Мобилӣ ғолиби Ҷоизаи нуқрагии A' Design Award аст, ки эътирофи фавқулодда обрӯманд буда, ба тарҳҳои сатҳи олӣ, зебо ва таъсирбахш дода мешавад. Ғолибони нуқра асарҳои бағоят дурахшон ва бениҳоят эҷодкоронаанд, ки таҷрибаи барҷаста, истеъдод ва зиракии тарроҳони худро нишон медиҳанд. Интизор меравад, ки DeafUP Барномаи Мобилӣ асари аҷоиб ва намунавӣ бошад, ки ба таври назаррас касбӣ ва амиқан навоваронаанд. Ин тарҳи ғолиби Ҷоизаи нуқрагии A' Design Award ихтирои хеле назаррас ва мавриди таҳсин аст, ки судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. DeafUP Барномаи Мобилӣ офаридаест, ки бисёриҳо ба он ҳасад мебаранд ва хостаҳоро бедор мекунад, эҳсосоти мусбат меорад ва ҳайрат ва тааҷҷуб ба вуҷуд меорад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: DeafUP is a mentorship and education application that empowers young deaf people in Eastern Europe through innovative professional education in order to make them equal citizens of society. It offers collaboration between deaf and hearing people in a work environment, with the primary goal of improving the communication and social skills of its participants.
Dimensions & Packaging: The design is intended to be used in the same way the users interact with major messenger and online education applications. People scroll when they're curious, and click only when they are sufficiently compelled to do so. As such, the design encourages users to go through a narrative, with the design bringing that story to life. Click interactions are required if someone would like to dive into a different body of information, such as the program descriptions, course descriptions, lesson overviews, search, or booking a mentorship session. The design gives the opportunity for users to swipe content.
Tags: Mobile application, UI/UX design, social entreprise, education, social cause, interaction design,
Production Technology: DeafUP is designed as a native IOS 11 application. It follows the human interface guidelines and after the launch of the project, we plan to create a version for material design. It is oriented towards video content because it is the only way for deaf people to communicate online. To ease the communication between hearing mentors and deaf mentees we created group chats with sign language translators. Design is produced by using graphic and video software tools.
Design Challenge: The challenge will never end. We are exploring a new world where we communicate differently. Our continued discipline to making sure the DeafUP application is a representation of the best in the world at empowering young deaf people to follow their dreams. Through our intuitive interface, we make possible for the first time in East Europe the overcoming of barriers in the communication between hearing people and the deaf community.
Research: Our research was performed by the ListenUP foundation - the most impactful NGO that empowers deaf people in Eastern Europe. The research was made through observation of the problems in the deaf community in Bulgaria, focus groups, public discussions, round tables, direct phone calls and meetings with our advisors - Lufthansa Germany and the minister of education in Bulgaria.
Inspiration: Too often for deaf people, the world seems judgmental and restrictive. Access to proper education and tools is limited. It is easy to feel incapable, isolated and pushed aside. Feeling stuck becomes the norm. The general public does not understand the unique challenges that deaf people face. It is not their fault. They don't know any better. They have not received the knowledge and tools needed to effectively interact with the deaf population. The time for change has come.
Project Duration: The DeafUp project started in 2019, however, the mobile app design was born in early 2020. Our team is distributed across the globe, with contributions to this design coming from Bulgaria, Germany, and the United States.
Operation Flow: The design is intended to be used in the same way the users interact with major messenger and online education applications. People scroll vertically and horizontally when they're curious, and click only when they are sufficiently compelled to do so. As such, the design encourages users to scroll through a narrative, with the design bringing that story to life. Click interactions are required if someone would like to dive into a different body of information, such as the program descriptions, course descriptions, lesson overviews, search, or booking a mentorship session. The design gives the opportunity for users to swipe content.
Team Members: Zlatina Petrova
Image Credits: Image #1: Illustrator Zlatina Petrova
Image #2: Illustrator Zlatina Petrova
Image #3: Illustrator Zlatina Petrova
Image #4: Illustrator Zlatina Petrova