House of Red Chief Ҳувияти глобалии чакана аз Dart Design

Тарҳи House of Red Chief Ҳувияти глобалии чакана аз Dart Design ғолиби шоистаи ҷоизаи бонуфузи 2021 Ҷоизаи оҳании A' Design Award дар категорияи мусобиқавии Дизайни фазои дохилӣ ва намоишгоҳ мебошад.

ОҳанДохилӣ· 2021

House of Red Chief Ҳувияти глобалии чакана

аз ҷониби Dart Design

Муштарӣ: Red Chief

Ғолиби Ҷоизаи оҳании A' Design Award дар категорияи Дохилӣ

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Ғолиби тасдиқшудаи ҷоиза

Тасдиқи вазъи ҷоиза барои #114711

Портфолиоро бинед Ба сайт гузаред Дар A' Design Award дидан Релизи матбуотӣ Нишони ҷоиза

Рангҳо

Тарҳ

Дар бораи House of Red Chief Ҳувияти глобалии чакана

Гурӯҳ ҳувияти нави чаканафурӯширо бо истифода аз унсурҳои эҷодӣ ва инноватсионӣ, аз қабили девори баромадан, тредмил, майдончаи баскетбол, девори LED ва бисёр чизҳои дигар тарҳрезӣ ва татбиқ кард. Ҳар як нуқтаи тамос бо диққати махсус ба ҷузъиёт ҷойгир карда шуд, то таҷрибаи ҳамворе фароҳам оварда шавад. Дар ҷараёни сохтмон маводи экологӣ тоза ва бозиёфтшаванда, ба монанди акрили резишии сабз ва чӯби коғазӣ истифода шуданд.

Эътироф

Дар бораи Ҷоизаи оҳании A' Design Award

House of Red Chief Ҳувияти глобалии чакана ғолиби Ҷоизаи оҳании A' Design Award аст, ки эътирофи обрӯманд буда, ба тарҳҳои хуб дода мешавад, ки талаботи касбӣ ва саноатиро, ки аз офаридаҳои хуб тарҳрезишуда интизор меравад, иҷро мекунанд. Ғолибони оҳан маҳорати бузург, ихтисоси баланд, фаҳмиши коршиносона ва иқтидори эҷодии офаринандагони худро нишон медиҳанд. Интизор меравад, ки House of Red Chief Ҳувияти глобалии чакана офаридаи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки амалӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи оҳании A' Design Award беҳтарин амалияи соҳаро муттаҳид мекунад ва хусусиятҳои босалоҳияти фаннӣ дорад, ки бо донишҳои амалӣ ва истеъдод пайваст шудаанд. House of Red Chief Ҳувияти глобалии чакана барои диққаткорияш эҳтиром мешавад ва барои таъмини беҳбудиҳои сифати зиндагӣ, ки ба беҳтар кардани ҷаҳон кумак мекунанд, тарҳрезӣ шудааст.

Дар паси тарҳ

Маҷмӯаи матбуотӣ

Кредитҳо, аъзои гурӯҳ ва тафсилоти техникие, ки тарроҳ пешниҳод кардааст.

Хусусиятҳои беназир: The task was to amalgamate all 3 sub-brands in harmony with each other under one roof which was done using the same ambience, fixtures and style. Bringing the right experience with more than 3000 SKUs was a challenge yet justice was done with creative and innovative designs. Design strategy to fight with the market leader was to ensure a consumer gets the unheard experience of product inside the store like Gym, Climbing Wall, Treadmill, Basketball court and much more.
Андоза ва бастабандӣ: The project covers a total of 3588 square feet. In order to better meet the functional requirements, each region carries its main tasks and specific functions according to its spatial characteristics.
Тегҳо: Global Retail Identity, Retail Space, Interior Design, Retail Interior Design, Retail Store Design, Retail Flagship Store
Технологияи истеҳсол: With the aim of creating a premium design identity that could sustain in a harsh retail environment, sturdy materials were proposed. Fixtures were made with square metal powder-coated pipes. Using Virtual reality gear for product experience, a magic mirror was introduced, Digital Kiosk was placed, LED Wall, the conveyor belt was introduced for product display. Use of eco-friendly and recyclable materials like green cast acrylic and paper wood. For human safety, use of fire-resistant ACP.
Мушкилоти дизайн: The design studio was aware of the massive challenge of joining consumers belonging to masses and classes spread among 16 states of India together. The major task was to unite 3 brands together in harmony, with more than 3000 SKUs in a single platform providing a seamless experience from all the 3 brands and pulling the customer from ground to the First floor while introducing the hero product without force.
Таҳқиқот: The growth in the Indian organized retail market is mainly because of changing consumer behaviour. During the research conducted studying consumer behaviour was an important factor taken into consideration. Thorough research was conducted to identify various gaps in order to connect with customers who will experience the store. Also, various alternatives were evaluated before the final material selection. The aims were to come up with an engaging store that is able to create an experience better than competitors.
Илҳом: The inspiration came from two perspectives. Firstly the business problems which was faced by a client as Furo, Lamoure and Red chief were seen as different brands due to its multi-location presence leading to a visibility clutter. Secondly, the client needs to develop a strong brand identity. With the advent of global players creating a challenge for the client to match the upcoming competition. Hence inspired us to work on a new global identity.
Давомнокии лоиҳа: The project started in 15.07.2019 and finished in 03.03.2020 at 17, Sector B Rd, near Radhey Lal Sweets, Kapoorthla, Aliganj, Lucknow, Uttar Pradesh, 226024 IN
Ҷараёни кор: 1)Tactfully deciding sports brand on the ground floor. Thus, planting every touchpoint with strong precision and detailing to create an amazing experience for the end-user.
2)Biggest challenge was to match lighting with fixtures of 3 different brands. Hence, provided customized lux level as per the ask of the category.
3)To plug in experience, we ensured facade with "Tri-vision" for brands introduction, Mother brand 20 feet loud logo with glaze. All 2 floors packed with the complete experience.
Патентҳо: Sameer Khosla, 2020
Аъзои гурӯҳ: Global Design Director: Sameer Khosla
Global Design Strategy: Syed Shahnawaz Zaidi
Global Operations Director: Deepak Kumar
Ҳуқуқи тасвирҳо: Image #1: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2020.
Image #2: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2020.
Image #3: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2020.
Image #4: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2020.
Image #5: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2020.
Video Credits: Creator Sameer Khosla, D’ART PVT LTD, Video Shoot, 2020.