Spiderweb Калиди Визуалӣ by Mateus Morgan de Aguiar

Spiderweb Калиди Визуалӣ by Mateus Morgan de Aguiar is a highly esteemed winner of the very prestigious 2021 Ҷоизаи тиллоии A' Design Award in Дизайни графикаи компютерӣ, моделсозии 3D, бофт ва рендеринг Competition Category.

ТиллоГрафикаи компютерӣ· 2021

Spiderweb Калиди Визуалӣ

by Mateus Morgan de Aguiar

Client: Morgan Studio

Ҷоизаи тиллоии A' Design Award Winner in Графикаи компютерӣ Category

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Verified Award Winner

Verify Award Status for #115823

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Spiderweb Калиди Визуалӣ

Идеяи асосӣ эҷод кардани чизе буд, ки диққати ҳамаро ба маҳсулот ҷалб кунад, бо истифода аз унсурҳои камтари имкон ва эҷоди як робита бо оммаи мақсаднок ҳамзамон. Унсури веб инчунин ба чанголи пойафзол ва табиати ваҳшии он ишора мекунад, ки ба маҳсулот шахсият меорад. Кайфият инчунин технологияро интиқол медиҳад, ки дар моҳияти пойафзол мавҷуд аст ва як рози забони мистикӣ, ки бо унсури торҳои тортанак меояд, ки инчунин чанголи пойафзолро ифода мекунад.

The Recognition

About the Ҷоизаи тиллоии A' Design Award

Spiderweb Калиди Визуалӣ ғолиби Ҷоизаи тиллоии A' Design Award аст, ки эътирофи бениҳоят обрӯманд буда, ба тарҳҳои дараҷаи аввал, аҷоиб ва барҷаста дода мешавад. Ғолибони тилло офаридаҳои бағоят навоварона, дурандешона ва ҷилваноки дурахшонанд, ки нубуғ, хирад ва маҳорати тарроҳони худро инъикос мекунанд. Интизор меравад, ки Spiderweb Калиди Визуалӣ ихтирои хеле ситоишшуда, роҳбаладгузор ва ёдгорӣ бошад, ки арзиши бесобиқа меорад. Ин тарҳи ғолиби Ҷоизаи тиллоии A' Design Award лоиҳаи тамошобоб ва мӯҳтарам аст, ки хеле судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Spiderweb Калиди Визуалӣ эҳсосоти шадиди хоҳишро ба вуҷуд меорад, шӯру шавқро бедор мекунад, эҷодкориро рағбат мебахшад ва моро мафтун месозад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The idea is to bring the product a personification of wildness, connecting the shoe direct to the customers life style. The mood also transmits technology, present on the shoe essence and a pinch of a mystical language that comes with the spider web element that also represents the shoesole grip. Everything made in 3D without scans.
Dimensions & Packaging: Width 5000px x Height 3488px 300dpi
Tags: 3d boot, 3d shoe, shoe render, boot render, 3d product, 3d render, shoe modelling, product visualization
Production Technology: The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering. Nothing on the scene was scanned or photoscaned.
Design Challenge: The hardest part was about the concept and thinking about something something never seen before on a so enormous market. Another complicated part was getting some real nice balance between something beautiful and real at same time.
Research: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration: The inspiration of the mood and elements comes from the nature, connecting the image directly with the customers life style. To show the grip of the shoe, the spiderweb, that is a wild element also was used.
Project Duration: I started doing the piece on setember 21 and it took about 1 month, ending on October 21.
Operation Flow: The key visual was used on online and offline media such product folder, box, and video. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Team Members: Mateus Morgan
Caique Fernando