Lezai Dental Clinic Логотип ва Ҳувияти Бренд by Guangzhou Cheung Ying Design Co., Ltd.

Lezai Dental Clinic Логотип ва Ҳувияти Бренд by Guangzhou Cheung Ying Design Co., Ltd. is a highly esteemed winner of the very prestigious 2021 Ҷоизаи биринҷии A' Design Award in Дизайни графика, тасвирсозӣ ва иртиботи визуалӣ Competition Category.

БиринҷГрафика· 2021

Lezai Dental Clinic Логотип ва Ҳувияти Бренд

by Guangzhou Cheung Ying Design Co., Ltd.

Client: Guangzhou Cheung Ying Design Co., Ltd.

Ҷоизаи биринҷии A' Design Award Winner in Графика Category

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Verified Award Winner

Verify Award Status for #117574

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lezai Dental Clinic Логотип ва Ҳувияти Бренд

«Lezai Dental Clinic» логотип ва ҳувияти бренд аст, ки барои як клиникаи дандонпизишкӣ эҷод шудааст. Тарҳ аз шаклҳои мусбат ва манфӣ истифода мебарад, то як рамзи ягонаи визуалӣ созад. Хатҳои рости дароз ва кӯтоҳ дар якҷоягӣ бо контури давра калонсолон ва кӯдаконро тасвир мекунанд, ки дар ҳалқа даст ба даст гирифтаанд. Шакли манфӣ дар маркази композитсия шакли дандонро мегирад. Рангҳои камтаваҷҷуҳи серобӣ эҳсоси оромӣ ва гармиро мебахшанд ва образи амният, шодӣ ва касбиятро дастгирӣ мекунанд. Логотип дар формати вектор бо мақсади истифода дар воситаҳои чопӣ ва рақамии андозаҳои гуногун тарҳрезӣ шудааст, ва як дастури ҳувияти бренд истифодаи ҳамоҳангро таъмин мекунад.

The Recognition

About the Ҷоизаи биринҷии A' Design Award

Lezai Dental Clinic Логотип ва Ҳувияти Бренд ғолиби Ҷоизаи биринҷии A' Design Award аст, ки эътирофи басо обрӯманд буда, ба тарҳҳои барҷаста дода мешавад, ки бо эҷодкорӣ, зеҳни тез ва зиракӣ фарқ мекунанд. Ғолибони биринҷ артефактҳои хеле моҳир ва ба таври ҷолиб эҷодкоронаанд, ки таҷрибаи васеъ, тасаввурот ва зеҳни тарроҳони худро тасдиқ мекунанд. Интизор меравад, ки Lezai Dental Clinic Логотип ва Ҳувияти Бренд ашёи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки ба таври назаррас касбӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи биринҷии A' Design Award беҳтарин амалияро дар санъат, илм, тарроҳӣ ва технология дар бар мегирад ва бо диққати худ ба тафсилот аъло аст. Lezai Dental Clinic Логотип ва Ҳувияти Бренд эҳтиёҷотро бо зебоӣ қонеъ мекунад, ба хостаҳо даст мерасонад, эҳсосотро мафтун месозад ва кунҷковиро ҷалб мекунад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo as a whole is applied with the inversion technique of graphic bottom in graphic design, which is to form a visual symbol with positive and negative shapes. The positive shape is formed with simple long and short straight lines combined with circle to outline a safe and joyful scene where adults and children hug and hold hands in a circle. And the negative shape in the middle takes the form of a tooth which presents the brand concept of joy in the teeth.
Dimensions & Packaging: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Tags: Logo, Branding, Packaging, Visual Identity, Graphic Design, Interior Design
Production Technology: To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior clinic space.
Design Challenge: The challenge mainly lies in how to find a design language that can not only express the attributes of the dental clinics industry, but also interpret the brand connotation, so that consumers can get a better brand experience.
Research: Before commencing on this project, we conducted in-depth research on the logo, visual identity, and graphic design of other dental clinics in the market. The research results show that the logos of dental clinics industry exhibit serious homogeneity and lacks brand uniqueness. Therefore, in our brand strategy, we have formulated a brand image of "Happy First, Warm Treatment", so that consumers can clearly feel the service characteristics and harmonious interactions conveyed by the brand.
Inspiration: LEZAI Dental Clinic is a comprehensive dental clinic with a joyful and warm environment, which has a special focus on women and children and coveys the brand concept of the joy in this moment. In order to highlight the clinic's brand image of sense of security + joy + professionalism, in the process of designing the brand logo, we have introduced the concept of Joy in the teeth which (in Chinese) is phonetically similar with and coincides with the concept of the joy in this moment.
Project Duration: The project started in October 2019 and finished in February 2020 in Guangzhou.
Operation Flow: The logo suggests the design philosophy and core values of the brand. It conveys the idea that women and children embrace dental health. The low-saturation brand colors create a relaxed and warm feeling, while the combined logo are used to convey the brand image of security, joy, and professionalism.
Team Members: Creative Director: Zhiji Dong
Designer: Lu Gu