Better than Perfect Маҷалла by Gerhard Kirchschlaeger

Better than Perfect Маҷалла by Gerhard Kirchschlaeger is a highly esteemed winner of the very prestigious 2021 Ҷоизаи биринҷии A' Design Award in Дизайни медиаи чопӣ ва нашрия Competition Category.

БиринҷЧоп· 2021

Better than Perfect Маҷалла

by Gerhard Kirchschlaeger

Client: Gerhard Kirchschlaeger

Ҷоизаи биринҷии A' Design Award Winner in Чоп Category

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Verified Award Winner

Verify Award Status for #117460

View at A' Design Award Press Release Award Badge

Colors

The Design

About Better than Perfect Маҷалла

Better than Perfect маҷаллаи хӯрокворӣ мебошад, ки блоги интернетии хӯрокворӣ дар шакли чопӣ пешниҳод мекунад. Рецептҳо эҷодкорона, вале сода буда, ҳар рецепт дар як саҳифаи дуҷониба бо суратҳои калон ва ҳуруфнависии зинда пешниҳод шудааст. Тарҳбандӣ аз фазои холии фаровон истифода бурда, одатҳои маъмулии дидорро вайрон карда, шиддати визуалӣ эҷод мекунад. Андозаи маҷалла 22 дар 31 сантиметр буда, 32 саҳифа дорад. Коғази аз бирючина бозиофтшуда, чопи рақамӣ ва дӯхтани риштагӣ истифода шудаанд. Феҳристи маҳсулот маҷалларо хотима мебахшад ва метавонад ҳамчун рӯйхати харид низ хизмат кунад.

The Recognition

About the Ҷоизаи биринҷии A' Design Award

Better than Perfect Маҷалла ғолиби Ҷоизаи биринҷии A' Design Award аст, ки эътирофи басо обрӯманд буда, ба тарҳҳои барҷаста дода мешавад, ки бо эҷодкорӣ, зеҳни тез ва зиракӣ фарқ мекунанд. Ғолибони биринҷ артефактҳои хеле моҳир ва ба таври ҷолиб эҷодкоронаанд, ки таҷрибаи васеъ, тасаввурот ва зеҳни тарроҳони худро тасдиқ мекунанд. Интизор меравад, ки Better than Perfect Маҷалла ашёи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки ба таври назаррас касбӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи биринҷии A' Design Award беҳтарин амалияро дар санъат, илм, тарроҳӣ ва технология дар бар мегирад ва бо диққати худ ба тафсилот аъло аст. Better than Perfect Маҷалла эҳтиёҷотро бо зебоӣ қонеъ мекунад, ба хостаҳо даст мерасонад, эҳсосотро мафтун месозад ва кунҷковиро ҷалб мекунад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main idea: to put an internet food blog on paper.
The recipes are creative yet simple, presented by means of impressive photos and lively typography. The advantages of print over the web are played out haptically and conceptually. The layout plays with and breaks viewing habits, visual tension and surprise accompany the reader through the magazine.
Dimensions & Packaging: 22x31 cm, 32 pages, paper cover 300 g/m, paper core 120 g/m, thread stitching
Tags: Magazine, Photography, Typography
Production Technology: recycled paper made of birch, hp indigo digital printing
Design Challenge: A visually influenced magazine that does not get lost in the flood of many cooking magazines. A unique selling point was found through the design and photography.
Research: Many of us have more time for ourselves at home this year. Your own kitchen will once again become a playground for creativity. The magazine should be a source of inspiration and motivation for more activity at home. Some recipes are very simple and thus have a low entry barrier even for beginners. The original context of a cooking magazine, following a recipe, is being questioned. The aesthetics of the ingredients and the arrangement on the plate are paramount.
Inspiration: Everything we do or don't do - good and bad taste is always present. One of Austria's most successful food blogs focuses on good taste. And this is what her 5th magazine "better than perfect" is all about.
Project Duration: The project started in july 2020 and finished in december 2020.
Operation Flow: The magazine is intended to inspire and encourage you to cook yourself. The range extends from very simple to more demanding recipes - so there is something for everyone. An ingredients index closes the magazine and also serves as a decision-making aid when selecting recipes or as a shopping list.
Patents: no IP / PATENTS / COPYRIGHTS
Team Members: Gerhard Kirchschläger, Karin Stöttinger, Julia Kirchschläger
Image Credits: Photographer Karin Stöttinger