Платина Санъати зебо · 2021
The Book That Grew Роҳнамои чарогоҳ
- Ҷоизаи платинагии A' Design Award 2021 in Санъати зебо
- CLIENT: Rothco, part of Accenture Interactive
- Estimated Number of Design Views: 303,234
- Verification code 9B9200494B · Verify this award
Colors
About The Book That Grew Роҳнамои чарогоҳ
«Китобе, ки рӯид» роҳнамои чарогоҳест, ки барои деҳқонони Ирландия сохта шудааст. Китоб даҳ дарс ва даҳ маслиҳати амалиро пешниҳод мекунад, ки барои беҳтар кардани устуворӣ ва даромаднокӣ пешбинӣ шудаанд. Ин даҳ қадам деҳқононро ба сӯи даҳ давраи чаронидани алаф дар як сол ва ҳосили даҳ тонна алаф аз як гектар роҳнамоӣ мекунанд. Ҳар як саҳифа, калима ва диаграмма тавассути решаҳои зиндаи алаф, ки дар давоми чанд ҳафтаи давраи афзоиш аз рӯи каналҳо равона карда шудаанд, шакл гирифтааст. Равандҳои мураккаби кишоварзӣ тавассути рамзҳои махсус шарҳ дода мешаванд ва саҳифаи кушодашаванда калиди рамзҳоро дар бар мегирад.
About the Ҷоизаи платинагии A' Design Award
The Book That Grew Роҳнамои чарогоҳ ғолиби Ҷоизаи платинагии A' Design Award аст, ки эътирофи басо обрӯманд буда, ба тарҳҳои ҳақиқатан истисноӣ, зебо ва боҳашамат дода мешавад. Ғолибони платина мӯъҷизаҳои офариниш, гувоҳи ҳудуди эҷодкории зеҳнӣ мебошанд ва касбият ва нубуғи беназири тарроҳони худро нишон медиҳанд. Интизор меравад, ки ин тарҳҳо машҳуртарин асарҳо бошанд, ки зебоипарастии як давраро муайян мекунанд, ба некӯаҳволии ҷомеа мусоидат менамоянд ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебаранд. The Book That Grew Роҳнамои чарогоҳ сатҳи фавқулодаи баландмартабагиро нишон медиҳад ва бешубҳа бо хусусиятҳои судманд ва арзишманди худ ҷаҳонро ба ҷои беҳтар табдил медиҳад. The Book That Grew Роҳнамои чарогоҳ асари ғолиби Ҷоизаи платинагии A' Design Award аст, ки хостаҳоро бедор мекунад, илҳом мебахшад, ба ваҷд меорад, хушнуд мекунад ва шодии бузургро ба вуҷуд меорад.
Press Kit
- Unique Properties
- This one-of-a-kind book contains 10 tangible lessons and 10 pieces of practical advice designed to help maximize sustainability and increase profitability. These 10 steps enable farmers to achieve a 'perfect' 10 rotations of grass grazing per year, and produce 10 tons of grass per hectare - a truly powerful number that will massively improve the sustainability of even the most efficient farm.
- Dimensions & Packaging
- Book closed: A3 - 29.7 x 42cm
Book open: A2 - 59.4 x 42cm - Tags
- book, design, Ireland, grass, farming, bank
- Production Technology
- We used grass to grow a book. This is a genuine world first - with each page, each word, and each diagram shaped by real grass roots as they grew. Manipulated by a unique fusion of gardening and meticulous craft, the 'printing process' was fulfilled by nature itself - shaping the grass roots into legible symbols over a growth period of several weeks.
- Design Challenge
- This is a book that has completely come from grass itself. Designing for a root-based 'printing process' presented many challenges unique to this project. Every element from words to symbols to borders had to be inter-connected by channels for the roots to navigate. Complex farming processes were compressed into a bite-sized visual language of bespoke symbols, with the design of each individual glyph informed by the action or process it represented. A unique fold-out page allowed the reader quickly reference the symbol key while reading.
- Research
- The first step was to analyse the latest government reports and agricultural studies to identify the key areas of inefficiency in farming. Using the latest research and data on sustainability we isolated the 10 most effective methods of reducing emissions relevant to our target audience of Irish farmers. The application of each step was assigned a specific percentage of carbon savings, giving clear targets for farmers to reach, and a clear result that would translate into profitability through reaching these targets.
- Inspiration
- The roots of Ireland's economy are in agriculture, but if farming is to survive, it must become more sustainable. AIB, Ireland's largest bank for farmers, in partnership with Teagasc - the Irish Agriculture and Food Development Authority - wanted to enable farmers to maximize sustainability, by changing how they see our greatest resource: grass.
- Project Duration
- From October 2018 to May 2019, in Dublin and Amsterdam.
- Operation Flow
- Not only does this book lay out a practical plan of action, it symbolises the power of our natural resources. When grass is managed correctly, it can work wonders.
- Image Credits
- Photographer: Diana Scherer
Filmmaker: Jake Viramontez
