Can You See the Music Шахсияти Динамикӣ by Brand Bar Communications is a highly esteemed winner of the very prestigious 2022 Ҷоизаи нуқрагии A' Design Award in Дизайни графика, тасвирсозӣ ва иртиботи визуалӣ Competition Category.

НуқраГрафика· 2022

Can You See the Music Шахсияти Динамикӣ

by Brand Bar Communications

Client: Franz Liszt Chamber Orchestra

Ҷоизаи нуқрагии A' Design Award Winner in Графика Category

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Verified Award Winner

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Colors

The Design

About Can You See the Music Шахсияти Динамикӣ

Коре, ки барои оркестри камеравии Франц Лист офарида шудааст, як шахсияти бренди динамикии мусиқӣ мебошад, ки ҳадафи он эҳёи намуди визуалии оркестр мебошад. Эҷодкорони он забони алтернативии мусиқиро ихтироъ кардаанд, ки тавассути он ҳама оҳангро дар доираи дастурҳои муайяншуда тасвир кардан мумкин аст. Шахсият ба ҳар як узви оркестр имкон медиҳад, ки логотипи шахсии худро, ки ба порчаи дӯстдоштаи репертуари онҳо алоқаманд аст, созад. Гузашта аз ин, ба шарофати як барномаи фармоишии тарроҳии лого, ҳатто аудитория метавонад як қисми фаъоли раванди таҷдиди шахсият гардад.

The Recognition

About the Ҷоизаи нуқрагии A' Design Award

Can You See the Music Шахсияти Динамикӣ ғолиби Ҷоизаи нуқрагии A' Design Award аст, ки эътирофи фавқулодда обрӯманд буда, ба тарҳҳои сатҳи олӣ, зебо ва таъсирбахш дода мешавад. Ғолибони нуқра асарҳои бағоят дурахшон ва бениҳоят эҷодкоронаанд, ки таҷрибаи барҷаста, истеъдод ва зиракии тарроҳони худро нишон медиҳанд. Интизор меравад, ки Can You See the Music Шахсияти Динамикӣ асари аҷоиб ва намунавӣ бошад, ки ба таври назаррас касбӣ ва амиқан навоваронаанд. Ин тарҳи ғолиби Ҷоизаи нуқрагии A' Design Award ихтирои хеле назаррас ва мавриди таҳсин аст, ки судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Can You See the Music Шахсияти Динамикӣ офаридаест, ки бисёриҳо ба он ҳасад мебаранд ва хостаҳоро бедор мекунад, эҳсосоти мусбат меорад ва ҳайрат ва тааҷҷуб ба вуҷуд меорад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This music-driven dynamic identity aimed to revive the brand of the chamber orchestra. The team invented an alternative musical language, by which any melody can be visualized within the set of guidelines defined. The identity allows for each member of the orchestra to build their own personalized logo. Moreover, due to a custom developed logo design application, even the audience could become an active part of the identity renewal process.
Tags: music-driven, dynamic, flexible, identity
Production Technology: The new brand identity was introduced by a complete redesign of the orchestra’s website and other digital channels, which was then promoted by the “Can you see the music?” outdoor and online campaigns. The communication concept launching the new identity emphasized that from now on music can be heard, felt as well as seen. Tactical PR activities further enhanced awareness for the logo generator app, accessible among others on the website: https://www.lfkz.hu/en/logoapp
Inspiration: The idea was inspired by some favoured piece of music in the orchestra’s repertoire. By bending the five-line sheet music system into a circle, a brand-new musical language and design concept was created. Virtually any piece of music can be notated this way, meaning it can be visualized within the set of guidelines defined by the designers. Making music visible to anyone. Due to the dynamic nature of the identity, each member of the orchestra could create their own personalized logo.
Project Duration: The new identity was published in February, in Hungary.
Team Members: Creators:

Name: László Herbszt

Title: Art Director

Name: Attila Simon

Title: Creative Director

Name: Gyula Halász

Title: co-creative director

Name: Dániel Zelenák

Title: Music Consultant

Name: Bianka Földi

Title: Senior Designer

Name: Boglárka Izsáki

Title: Project Manager

Name: Kata Fodor

Title: Project Manager

Name: Péter Fülöp

Title: Lead Developer - Datalytix Solutions