SberPay Primary Function: Барномаи пардохт by Sber

SberPay Primary Function: Барномаи пардохт by Sber is a highly esteemed winner of the very prestigious 2022 Ҷоизаи нуқрагии A' Design Award in Дизайни технологияҳои мобилӣ, барномаҳо ва нармафзор Competition Category.

НуқраМобилӣ· 2022

SberPay Primary Function: Барномаи пардохт

by Sber

Client: Sber

Ҷоизаи нуқрагии A' Design Award Winner in Мобилӣ Category

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Verified Award Winner

Verify Award Status for #137184

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About SberPay Primary Function: Барномаи пардохт

SberPay барномаи пардохт барои харидҳои онлайн ва дохили барнома мебошад. Пардохтҳо тавассути барномаи SberBank Online анҷом дода мешаванд, бинобар ин маълумоти корт ба мағозаҳо ё шарикон интиқол дода намешавад. Бақияи корт пеш аз ҳар пардохт дида мешавад. Пардохтҳои якдафъаина, пардохтҳои такроршаванда ва обунаҳо дастгирӣ мешаванд ва шумораи номаҳдуди кортҳоро барои истифодаи баъдина пайваст кардан мумкин аст. Забони визуалӣ содда буда, ба типография, тугма ва градиент асос ёфтааст. Ҳадаф аз байн бурдани зарурати ворид кардани маълумоти корт ва тезу бехатар кардани пардохт буд.

The Recognition

About the Ҷоизаи нуқрагии A' Design Award

SberPay Primary Function: Барномаи пардохт ғолиби Ҷоизаи нуқрагии A' Design Award аст, ки эътирофи фавқулодда обрӯманд буда, ба тарҳҳои сатҳи олӣ, зебо ва таъсирбахш дода мешавад. Ғолибони нуқра асарҳои бағоят дурахшон ва бениҳоят эҷодкоронаанд, ки таҷрибаи барҷаста, истеъдод ва зиракии тарроҳони худро нишон медиҳанд. Интизор меравад, ки SberPay Primary Function: Барномаи пардохт асари аҷоиб ва намунавӣ бошад, ки ба таври назаррас касбӣ ва амиқан навоваронаанд. Ин тарҳи ғолиби Ҷоизаи нуқрагии A' Design Award ихтирои хеле назаррас ва мавриди таҳсин аст, ки судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. SberPay Primary Function: Барномаи пардохт офаридаест, ки бисёриҳо ба он ҳасад мебаранд ва хостаҳоро бедор мекунад, эҳсосоти мусбат меорад ва ҳайрат ва тааҷҷуб ба вуҷуд меорад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Convenience - the buyer can see card balance before payment.
Security - users pay for purchases through SberBank Online App. Card data is not transferred to stores and partners.
Service - creation of a personal Internet acquiring account.
Availability - all SberBank Online users can pay with SberPay.
The visual language of SberPay is simple and easy to understand. The main communication is based on typography and familiar digital interface elements.
Dimensions & Packaging: Various graphic editors were used, such as Figma, Adobe Illustrator, and Adobe Photoshop. The capabilities of the ecosystem and the modification of a specially developed Sber API were used for technical development. As a result, digital products based on web applications and mobile applications were obtained.
Tags: innovation, payments, pay, acquiring, internetacquiring
Production Technology: The design is based on the nature and values of the brand: innovation, confidence, reliability, individual approach, mobility, speed. Tone Of Voice and visual concept were also developed. The main features of SberPay are reflected using 3 main visual elements. Button reflects the ease of interaction and the usual pattern of behavior in the digital environment. Gradient is fluid and plastic. It reflects the brand's presence in the user's life, SberPay appears when needed and disappears when it fulfills its function. Typography is a simple and understandable business communication.
Design Challenge: It was necessary to develop your own style, but be sure to take into account the global guidelines of the bank.
As a result, a unique visual language was developed and the task of brand development was solved.
Research: Research Objective. Test the relevance of SberPay by push or SMS in an online store.
Research method. Remote survey, a click map.
Target audience. older than 18, Pay for purchases mainly by card or by card and cash in an equal measure, made online purchases in the last year.
Results. 62% would prefer to pay for an in-app purchase. Of them 54% simply answered that they would be able to pay by clicking on the push on their phone.
The method is marked as convenient when using the phone, fast, since you do not need to enter card data, secure thanks to two-factor authentication.
Inspiration: The project was created as a new convenient payment method. The task was to make a payment method that would simplify the user's life by eliminating the need to enter card details. It also had to be fast and secure. In preparation, market and user needs were also taken into account. Various methods of design and analytics were carried out, such as CJM, unit economics study, quantitative and qualitative research.
Project Duration: The development of the project began in June 2021 and was completed in early September 2021 in Moscow.
Operation Flow: One-time purchase.
All payment channels are available.
It is possible to use one-factor or two-factor payments.
Recurrent payment.
Subscription for regular debiting.
It is possible to set up a trial period.
Linking allows the user to save card data for future payments. An unlimited number of linked cards can be created.
Patents: Sberbank
Team Members: Daria Prokuda
Shishki Collective