LPCP 5th Anniversary Ороиши Рӯзнома by Yen Lin Shen

LPCP 5th Anniversary Ороиши Рӯзнома by Yen Lin Shen is a highly esteemed winner of the very prestigious 2023 Ҷоизаи биринҷии A' Design Award in Дизайни медиаи чопӣ ва нашрия Competition Category.

БиринҷЧоп· 2023

LPCP 5th Anniversary Ороиши Рӯзнома

by Yen Lin Shen

Client: Les Petites Choses Production

Ҷоизаи биринҷии A' Design Award Winner in Чоп Category

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Colors

The Design

About LPCP 5th Anniversary Ороиши Рӯзнома

Ҳадаф: Ҷорисозии Les Petites Choses Production (LPCP) ба таври зуд ва интерактивӣ. Арзишҳои асосии LPCP'ро таъкид мекунад, дастовардҳо, 14 раққос ва панҷ боби асосӣ. Тарҳрезии беназир бо пӯшиши интерактивӣ ва зеҳни эҷодӣ ҳадди аққал шаш назари гуногунро пешкаш мекунад. Фаҳмиши амиқтари шахсият ва арзишҳои LPCP'ро таъмин намуда, хонандагонро бо дурнамо ва фаҳмиши нав ба кори онҳо ҷалб мекунад. Барои шунавандагон пайвастшавӣ бо LPCP ва қадр кардани муносибати беназири онҳо ба рақси муосирро осонтар мекунад.

The Recognition

About the Ҷоизаи биринҷии A' Design Award

LPCP 5th Anniversary Ороиши Рӯзнома ғолиби Ҷоизаи биринҷии A' Design Award аст, ки эътирофи басо обрӯманд буда, ба тарҳҳои барҷаста дода мешавад, ки бо эҷодкорӣ, зеҳни тез ва зиракӣ фарқ мекунанд. Ғолибони биринҷ артефактҳои хеле моҳир ва ба таври ҷолиб эҷодкоронаанд, ки таҷрибаи васеъ, тасаввурот ва зеҳни тарроҳони худро тасдиқ мекунанд. Интизор меравад, ки LPCP 5th Anniversary Ороиши Рӯзнома ашёи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки ба таври назаррас касбӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи биринҷии A' Design Award беҳтарин амалияро дар санъат, илм, тарроҳӣ ва технология дар бар мегирад ва бо диққати худ ба тафсилот аъло аст. LPCP 5th Anniversary Ороиши Рӯзнома эҳтиёҷотро бо зебоӣ қонеъ мекунад, ба хостаҳо даст мерасонад, эҳсосотро мафтун месозад ва кунҷковиро ҷалб мекунад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This newspaper design changed the way ordinary readers read. This newspaper consists of two posters folded in different ways and divided into at least six different visions through interactive folding and creative ingenuity. Newspapers will no longer be treated as one-off consumables while also adding value to those who want to collect them. At the same time, it also helps the dance group easier to remember and impress more audience.
Dimensions & Packaging: It shows different densities and presents light and dark levels through various degrees of thickness. This time the prints are made of ivory paper with a smooth feel. To add visual richness, the designer added two unique fluorescent colors in addition to four colors for printing to make the vision more saturated and colorful. Through the knife mold turn, the single poster becomes a booklet and a wrapped envelope, increasing interest in the newspaper structure.
Tags: A,Contemporary dance B,Public participation C,Taiwanese culture D,Boundless creativity, E. Newspaper introduction
Production Technology: In this work, dots of various sizes are used. However, when the density of the dots is high and the size is small, the cross pattern of the optical illusion of the grid will be generated, which will affect design quality and make it difficult to read. Therefore, the printing house suggested that a crystal dots method could be used instead. It can achieve the desired effect and increase the positive impact on the works.
Design Challenge: The biggest challenge is organizing and summarizing a large amount of information, using only two posters to transform various visual effects while allowing the experiencer to participate in the art and understand the information.
Research: First of all, to wrap the two posters together in a particular way, a mathematician must consult to calculate the unique layout, knowing the size of the inner booklet. Countless tests were done with the help of the printing house. And trying different pleat methods achieve the effect of perfectly covering the two posters.

The designer and the editor-in-chief have also discussed and preliminary understanding of the dancing group through several times online interviews. In addition, the designer also personally experienced the contemporary dance and was paired with members of the dancing group. Some oral interviews and learning more about the inspiration might be adopted. This is not an easy task because the concept of spirituality and contemporary dance are very abstract. Then, the designer took the fragmented inspiration fragments in his life, took notes with simple text descriptions on the mobile phone, and slowly pieced together the working prototype.

On the other hand, because the designer initially wanted to present the work in Risograph printing, but due to the size limitation, He spent a lot of time researching how to simulate a similar effect with graphic design technology.
Inspiration: This newspaper is based on the designer's in-depth understanding of the dance group's history, spiritual concepts, activities, and past performances, to find symbols with different symbolic meanings, and hope that the audience can read this newspaper with enjoyable participation and can clearly understand knowing this contemporary dancing group more systematically.
Project Duration: The designer began to contact the dancing group at the end of 2020. Still, due to the COVID-19 epidemic, the production was suspended for a few months and finally published in August 2021 in Taiwan.
Operation Flow: Envelope When the poster was folded into an envelope, I deliberately used a fluorescent pink sticker that was precisely the same size as the dots, which were hidden among numerous dots, on the poster to fit the envelope seal. The sticker's position would be different from person to person each time, but it can be integrated into the picture. This also expresses the feeling of "NOW" that LCPC wants to emphasize. The back of the outer poster In 2019, LPCP customized an international dance festival, "Battle Jam," for . As there is a rectangular plaid stage, the Designer used uneven square color blocks in the center of the back of the outer poster to simulate the same pattern. Then, I used it as background and placed a photo of a group of people who were in a dance competition. I also interspersed the title and subtitle on it. When the vision extends from the outer poster to the central square stage, the four corners of the paper are slightly erected along the folding line. It can vaguely see a group of people dancing around in various forms. That is to restore the original scene of "Monday School." The front of the Inside poster When the audience is unpacking this folded poster, regardless of whether they have an artistic background or not, through the creation of this newspaper, they can inspire their innate aesthetic and appreciate this artistic booklet. It is also a response to the concept of "Everyone can Dance" and "Boundless Creativity." On the inner front is a booklet that can be unfolded into a poster. The booklet records some important events of the dance troupe. In order to avoid standardization, It used thin slanted dots to make the image of the group dancers and placed them in every corner of the front of the poster. When reading the newspaper, the readers not only can understand the important events of LPCP but also find the figures of dancers on every page. Back of inner poster [Fighters] is LPCP'S current central performance.
Patents: Published in August 2021
Copyright: Les Petites Choses Production
Image Credits: Graphic Designer/Yen Lin Shen
Chief Editor/ Yun Cheng Chen