Xishuang Linyu Маркази маркетингӣ by Kelly Lin

Xishuang Linyu Маркази маркетингӣ by Kelly Lin is a highly esteemed winner of the very prestigious 2023 Ҷоизаи нуқрагии A' Design Award in Дизайни фазои дохилӣ ва намоишгоҳ Competition Category.

НуқраДохилӣ· 2023

Xishuang Linyu Маркази маркетингӣ

by Kelly Lin

Client: Agile

Ҷоизаи нуқрагии A' Design Award Winner in Дохилӣ Category

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Verified Award Winner

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Colors

The Design

About Xishuang Linyu Маркази маркетингӣ

Xishuang Linyu як маркази маркетингии 812 метри мураббаъ мебошад, ки дар Сишуанбанна, Хитой ҷойгир аст. Фазои дохилӣ санъати муосирро бо фарҳанги маҳаллии мардуми Дай муттаҳид мекунад. Тавораҳое, ки ба шаклҳои печутоби ҷангали борониро монанданд, фазоро тақсим карда, назарро роҳнамоӣ мекунанд. Чароғҳои пӯпакдори каҷшакл, ороишоти гулҳои металлӣ, қолинҳои мудаввар, болиштҳо бо нақшҳои Дай ва курсиҳои яккаса бо сохти шипу чуқурча якҷоя истифода шудаанд. Нақшу нигорҳои шохаҳои норгил, филҳои сафед ва товусҳо аз тасвирҳои маҳаллӣ гирифта шудаанд. Минтақаҳои фарҳанги чой ва ҳунармандӣ илова карда шуданд, то тарҳбандӣ кушода гардад ва анъанаҳои маҳаллӣ эҳтиром карда шаванд.

The Recognition

About the Ҷоизаи нуқрагии A' Design Award

Xishuang Linyu Маркази маркетингӣ ғолиби Ҷоизаи нуқрагии A' Design Award аст, ки эътирофи фавқулодда обрӯманд буда, ба тарҳҳои сатҳи олӣ, зебо ва таъсирбахш дода мешавад. Ғолибони нуқра асарҳои бағоят дурахшон ва бениҳоят эҷодкоронаанд, ки таҷрибаи барҷаста, истеъдод ва зиракии тарроҳони худро нишон медиҳанд. Интизор меравад, ки Xishuang Linyu Маркази маркетингӣ асари аҷоиб ва намунавӣ бошад, ки ба таври назаррас касбӣ ва амиқан навоваронаанд. Ин тарҳи ғолиби Ҷоизаи нуқрагии A' Design Award ихтирои хеле назаррас ва мавриди таҳсин аст, ки судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Xishuang Linyu Маркази маркетингӣ офаридаест, ки бисёриҳо ба он ҳасад мебаранд ва хостаҳоро бедор мекунад, эҳсосоти мусбат меорад ва ҳайрат ва тааҷҷуб ба вуҷуд меорад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designer works to seek common ground while preserving differences in the collision between contemporary art and local humanities of Xishuangbanna. With the focus on folk culture and living experiences, work has been done to pay homage to local humanities and create a space model in Xishuangbanna.
Dimensions & Packaging: Project Area: 812 square meters
Tags: Kelly Lin, Xishuangbanna, Dai people, Local culture, Marketing center
Production Technology: The design of pristine vegetation, coconut branches, auspicious white elephants, and peacocks are all drawn from the humanistic imagery of the local. The curved tassel lamps, metal flower ornaments, round carpets, Dai pattern pillows, and single chairs with mortise and tenon construction blend together harmoniously.
Design Challenge: In the original motion line, the compact home furnishings made the space congested. Thus, the designer chose to simplify the space by setting a visual focal point to optimize the layout of the space, enhancing the relationship between the central axis of the interior and exterior, and balancing the dynamic and static partition of the negotiation scene. Meanwhile, the outdoor enclosed area is adjusted and the outside view moved inward, boosting the flexibility of negotiation and relaxation.
Research: The base is located in the tourist resort town of Gashan, Xishuangbanna Dai Autonomous Prefecture, with folk culture and religious culture experience as the highlight, to create a world health resort that integrates business club, leisure and health community. The project is integrated with Dai folk customs, retaining the native environment and landscape of Xishuangbanna. It's aimed at creating a sanctuary in the rainforest, an ideal life residence away from the hustle and bustle of the city.
Inspiration: How can culture be expressed through design? Combining the genes of local culture and standardized space, the designer has designed a variety of sculptural hangings and ornaments with distinctive Dai characteristics. This allows people to better appreciate the customs of Dai Nationality. According to the designer, the design's original purpose from the start was to portray relaxed pleasure.
Project Duration: The project is located in Xishuangbanna, China and completed in May 2022.
Operation Flow: The form of screen resembles the winding shape of rainforest, and the different cultural artefacts sculpt the texture of space. The designer adjusted functional partitioning, implanted tea culture and cultural creation space, enhancing the humanistic focus of the space under the view of the screen barrier. The Jinghong Great Pagoda Temple, treasure of Hinayana Buddhism culture, is deconstructed via traditional handicrafts guided by the Taoist idea of the Unity of Heaven and Humanity.
Image Credits: Photographer MConcept