Spectrum Иллюстратсия by Arata Yokoyama is a highly esteemed winner of the very prestigious 2023 Ҷоизаи биринҷии A' Design Award in Дизайни графика, тасвирсозӣ ва иртиботи визуалӣ Competition Category.

БиринҷГрафика· 2023

Spectrum Иллюстратсия

by Arata Yokoyama

Client: Arata Yokoyama

Ҷоизаи биринҷии A' Design Award Winner in Графика Category

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Colors

The Design

About Spectrum Иллюстратсия

Спектр як иллюстратсияи рақамист, ки мди кӯчаи ҷопониро дар услуби аниме ҷопонӣ тасвир мекунад. Ин асар аз реализми фотографӣ канорагирӣ мекунад ва рангҳои дурахшонро ба таври ҳамвор истифода мебарад, ки бо вуҷуди ин аз ҷиҳати оптикӣ табиӣ ба назар мерасанд. Замина нурҳои неонии Токиоро ифода мекунад ва шаклҳо барои ба даст овардани таъсири тезу тунд, ҳамвор ва дурахшон ҷасурона содда карда шудаанд. Унсурҳои дизайни графикии ғарбӣ бо иллюстратсияи персонажҳои ҷопонӣ омехта шудаанд. Спектр бо ёрии Adobe Photoshop CC кашида шудааст. Мақсад аз ин кор равшан кардани ин услуб барои тамошобинон дар дохил ва берун аз Ҷопон мебошад.

The Recognition

About the Ҷоизаи биринҷии A' Design Award

Spectrum Иллюстратсия ғолиби Ҷоизаи биринҷии A' Design Award аст, ки эътирофи басо обрӯманд буда, ба тарҳҳои барҷаста дода мешавад, ки бо эҷодкорӣ, зеҳни тез ва зиракӣ фарқ мекунанд. Ғолибони биринҷ артефактҳои хеле моҳир ва ба таври ҷолиб эҷодкоронаанд, ки таҷрибаи васеъ, тасаввурот ва зеҳни тарроҳони худро тасдиқ мекунанд. Интизор меравад, ки Spectrum Иллюстратсия ашёи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки ба таври назаррас касбӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи биринҷии A' Design Award беҳтарин амалияро дар санъат, илм, тарроҳӣ ва технология дар бар мегирад ва бо диққати худ ба тафсилот аъло аст. Spectrum Иллюстратсия эҳтиёҷотро бо зебоӣ қонеъ мекунад, ба хостаҳо даст мерасонад, эҳсосотро мафтун месозад ва кунҷковиро ҷалб мекунад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This work depicts Japanese street fashion in the style of Japanese anime.

Such motifs are popular in Japanese illustration, but this work is unique in that it defies photorealism and uses vivid colors in a flat, yet optically natural-looking manner.

The background represents the neon lights of Tokyo, and here, too, the form is boldly deformed in pursuit of a sharp, flat, yet luminous expression.
Dimensions & Packaging: 8000 x 5678 pixel, 400dpi, RGB
Tags: street fashion, anime, character design, japanese illustration, vivid color
Production Technology: Drawing with Adobe Photoshop CC
Design Challenge: In order to convey the goodness of a particular thing, I must first like it myself.
In order to use street fashion as my subject matter, I focused on improving my sense of style by experiencing and wearing it myself.

I also devoted myself to researching painting styles that would convey the good looks equally to both Japanese and foreign audiences.
To compose the picture with flat surfaces, not lines. He used vivid colors, but kept the entire picture in harmony. And at the same time, to make the characters look cool and cute in a Japanese way.
Research: A study of street fashion in Japan and abroad. Collect snapshots, purchase actual items, and wear them myrself to deepen understanding of function and design.

Research on drawing techniques. Challenged to fuse Western graphic design with Japanese character illustration. Strived to find a balance between deforming the form and color of objects while maintaining the cool, cute, and liveliness of the characters.
Inspiration: Today, fashion based on techwear and designs using vivid colors are global trends.

Japanese street fashion and illustrations are also in that trend, but they also have their own unique characteristics.

I analyzed the coincidences and differences between them and aimed to visualize them.

Japanese people will find this illustration foreign. Foreigners may feel it is Japanese.

This in-between state is the expression I pursued.
Project Duration: This work was created in 10 hours on September 20, 2020, and published on Twitter, pixiv, and other social networking sites that day.
Operation Flow: Suggestions about the affinity between street fashion and the neon streets of Tokyo and how cool it can be.

Especially in Japan, when proposing a fashion style to an audience, it is more effective to use characters, deformed and idealized visuals rather than photo-realistic ones.

And it is also effective when introducing Japanese culture to people outside of Japan. By incorporating elements of Western graphic design, we aimed to create visuals that would be easy for them to understand.
Image Credits: #1: Illustrator NaBaBa, Private Work, 2020.