Digital Human Платформаи Пахши Мустақим by Baidu Online Network Technology Beijing

Digital Human Платформаи Пахши Мустақим by Baidu Online Network Technology Beijing is a highly esteemed winner of the very prestigious 2023 Ҷоизаи нуқрагии A' Design Award in Дизайни технологияҳои мобилӣ, барномаҳо ва нармафзор Competition Category.

НуқраМобилӣ· 2023

Digital Human Платформаи Пахши Мустақим

by Baidu Online Network Technology Beijing

Client: Baidu Online Network Technology. Beijing

Ҷоизаи нуқрагии A' Design Award Winner in Мобилӣ Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Digital Human Платформаи Пахши Мустақим

Digital Human платформаи пахши мустақим аст, ки бар пояи технологияи зеҳни сунъӣ сохта шудааст. Ин платформа истеҳсоли инсони рақамӣ, сохтани утоқи пахши мустақим ва муоширати инсон бо компютерро дастгирӣ мекунад. Наттоқони зеҳни сунъӣ бисту чор соат дар як шабонарӯз бефосила пахш мекунанд, ки ин ниёз ба кормандони ҳозирбуда ва студияҳои физикиро аз байн мебарад. Симои ҳар як наттоқро метавон мутобиқи ҳувияти бренд танзим кард. Саҳнаҳои гуногуни виртуалӣ хароҷоти сохтмонро паст мекунанд ва хусусиятҳои маҳсулот ва консепсияҳои брендро муаррифӣ менамоянд. Ҳадаф коҳиш додани хароҷот ва душвории пахши мустақим мебошад.

The Recognition

About the Ҷоизаи нуқрагии A' Design Award

Digital Human Платформаи Пахши Мустақим ғолиби Ҷоизаи нуқрагии A' Design Award аст, ки эътирофи фавқулодда обрӯманд буда, ба тарҳҳои сатҳи олӣ, зебо ва таъсирбахш дода мешавад. Ғолибони нуқра асарҳои бағоят дурахшон ва бениҳоят эҷодкоронаанд, ки таҷрибаи барҷаста, истеъдод ва зиракии тарроҳони худро нишон медиҳанд. Интизор меравад, ки Digital Human Платформаи Пахши Мустақим асари аҷоиб ва намунавӣ бошад, ки ба таври назаррас касбӣ ва амиқан навоваронаанд. Ин тарҳи ғолиби Ҷоизаи нуқрагии A' Design Award ихтирои хеле назаррас ва мавриди таҳсин аст, ки судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Digital Human Платформаи Пахши Мустақим офаридаест, ки бисёриҳо ба он ҳасад мебаранд ва хостаҳоро бедор мекунад, эҳсосоти мусбат меорад ва ҳайрат ва тааҷҷуб ба вуҷуд меорад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a new live broadcast platform, relying on AI technology to realize digital human production, live room construction, human computer interaction. With full time digital human automatic live, it aims to reduce operating costs and difficulty of live broadcasting, eliminate manpower and site restrictions. Al anchors continuously broadcast live for 24 hours a day, providing effective help to increase GMV and fan stickiness.
Tags: Live broadcast platform, AI anchors, Automatic live
Production Technology: Relying on AI cloud rendering, computing power and digital vision technology, the framework paradigm of AI broadcast room is constructed. By creating AI anchors with real feelings and customizing unique brand IP with expressive features, multimodal intelligent interaction can be realized. Diversified live scenarios reduce construction costs and build rich content forms to improve transmission efficiency.
Design Challenge: Thanks to AI cloud rendering, computing power and digital vision technology, it helps audiences get real live broadcast experience, fully integrate into the atmosphere of live broadcast and become participants in live broadcast through the construction of expressive brand IP, multimodal intelligent interaction, and panoramic display of diversified live broadcast scenes. The live fully completes the practice from human consciousness in the virtual dimension.
Research: With the further development of Internet technology, the webcast users continue to rise, and the webcast industry has a huge market development space. However, there are many drawbacks of traditional live broadcasting, like the uneven level of anchors, the long gap period of live broadcasting, live broadcasting venues and operating personnel costs. To solve such pain points, AI livestreaming emerges to help the transformation and development of the new era economy with intelligent solutions.
Inspiration: The development of the epidemic and the maturity of technology accelerate the production and delivery of online digital content. The multidimensional integrated development trend of global economy, market and commodity has helped the digital transformation of the live streaming industry, and accelerated the rapid development and commercial realization of the digital live streaming industry.
Project Duration: Live on Baidu App in December 2022
Operation Flow: According to aesthetic preferences and brand images, it supports customization of AI anchor image to form an unique brand IP. With mild attitude and real performance, it provides a real view through fun, emotional and intelligent interaction mode. The diversified live scenes quickly realize the intelligent output of scene language, commodity sales, marketing activities, etc., present product attributes and brand concepts, and enhance theme substitution and the attraction to audience.