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Jotape 3D Duo Тасвири Калидии Санъат by Mateus Morgan

Jotape 3D Duo Тасвири Калидии Санъат by Mateus Morgan is a highly esteemed winner of the very prestigious 2023 Ҷоизаи нуқрагии A' Design Award in Дизайни графикаи компютерӣ, моделсозии 3D, бофт ва рендеринг Competition Category.


НуқраГрафикаи компютерӣ· 2023

Jotape 3D Duo Тасвири Калидии Санъат

by Mateus Morgan

Client: Morgan Studio

Ҷоизаи нуқрагии A' Design Award Winner in Графикаи компютерӣ Category

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Verified Award Winner

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Colors

The Design

About Jotape 3D Duo Тасвири Калидии Санъат

Идеяи эҷод кардани тасвире буд, ки тамоми хусусиятҳои маҳсулотро тавассути унсурҳои визуалӣ ба монанди болишт ва кафк меорад. Ҳамин тариқ, эҳсоси нармӣ, ки маҳсулот лозим аст, медиҳад. Илҳом маводи маъмули рӯз ба рӯз буд. Унсурҳои шинокунанда тавассути шаклҳои нарм ва мудаввар ҳисси нармӣ ва сабукиро меоранд. Гарчанде ки ин як тасвири оддӣ буд, натиҷа дар бораи чизи дигар аз маъмулӣ фикр мекард. Мушкилоти калонтарин дар он буд, ки тавассути якчанд унсурҳо ва матнҳо эҳсоси маҳсулот лозим буд.

The Recognition

About the Ҷоизаи нуқрагии A' Design Award

Jotape 3D Duo Тасвири Калидии Санъат ғолиби Ҷоизаи нуқрагии A' Design Award аст, ки эътирофи фавқулодда обрӯманд буда, ба тарҳҳои сатҳи олӣ, зебо ва таъсирбахш дода мешавад. Ғолибони нуқра асарҳои бағоят дурахшон ва бениҳоят эҷодкоронаанд, ки таҷрибаи барҷаста, истеъдод ва зиракии тарроҳони худро нишон медиҳанд. Интизор меравад, ки Jotape 3D Duo Тасвири Калидии Санъат асари аҷоиб ва намунавӣ бошад, ки ба таври назаррас касбӣ ва амиқан навоваронаанд. Ин тарҳи ғолиби Ҷоизаи нуқрагии A' Design Award ихтирои хеле назаррас ва мавриди таҳсин аст, ки судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Jotape 3D Duo Тасвири Калидии Санъат офаридаест, ки бисёриҳо ба он ҳасад мебаранд ва хостаҳоро бедор мекунад, эҳсосоти мусбат меорад ва ҳайрат ва тааҷҷуб ба вуҷуд меорад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The idea was to create an image that brings all the features of the product through visual elements like the cushion and the foam. Thus giving the sensation of softness that the product needed.
Dimensions & Packaging
5000 x 5000px 300dpi
Tags
3d boot, cgi shoe, shoe, shoe modelling, 3d shoe
Production Technology
The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering. Nothing on the scene was scanned or photoscaned.
Design Challenge
The biggest challenge was that through a few elements and textures the sensation the product needed. Never forgetting to focus on the product itself as a primary element. Another complicated point was the modeling of the shoe itself, where I had to reproduce every detail of the product.
Research
The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration
The inspiration was the common materials of the day to day. The floating elements bring through the soft and round shapes the sensation of softness and lightness. Even though it was a simple representation, the result was thought of something different from the usuall.
Project Duration
2 months, Franca, Brazil
Team Members
Direction: Mateus Morgan
Concept: Mateus Morgan, Gabriel Longo
Modelling: Mateus Morgan, Carlos Masson
Texturing: Mateus Morgan

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