AS Women Empowerement Туҳфаи корпоративӣ by Antonia Skaraki

AS Women Empowerement Туҳфаи корпоративӣ by Antonia Skaraki is a highly esteemed winner of the very prestigious 2024 Ҷоизаи оҳании A' Design Award in Дизайни тӯҳфаҳо Competition Category.

ОҳанТӯҳфаҳо· 2024

AS Women Empowerement Туҳфаи корпоративӣ

by Antonia Skaraki

Client: As

Ҷоизаи оҳании A' Design Award Winner in Тӯҳфаҳо Category

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Verified Award Winner

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Colors

The Design

About AS Women Empowerement Туҳфаи корпоративӣ

A|S тасмим гирифт, ки туҳфаи солонаи корпоративиро тарроҳӣ кунад, то ҳамчун баёнот ва даъват ба амал хизмат расонад, ки аз эҳтиёҷ ба тавонманд намудани занони ҳар миллат, дин ва мақоми иҷтимоӣ илҳом гирифтааст. Цицикудиаи Критӣ, нӯшокии анъанавии юнонӣ, дар шишаҳое рехта шуд, ки барои рамзи занони гуногун шакл дода шуда буданд ва ҳар яке бо чеҳраи гилинаи мушаххас барои дарпӯш таҷҳиз гардида, аз ҷиҳати услубӣ аз ҳайкалакҳои қадимаи Сикладӣ илҳом гирифтаанд. Онҳо мавзӯъҳои Озодӣ, Тағйир, Баробарӣ, Адолат, Маориф, Интихоб ва Қуввато ифода мекарданд. Ҳар шиша дар қуттии махсус бо тасвирҳои графикии санъатӣ ва постери деворӣ ҷойгир карда шуд.

The Recognition

About the Ҷоизаи оҳании A' Design Award

AS Women Empowerement Туҳфаи корпоративӣ ғолиби Ҷоизаи оҳании A' Design Award аст, ки эътирофи обрӯманд буда, ба тарҳҳои хуб дода мешавад, ки талаботи касбӣ ва саноатиро, ки аз офаридаҳои хуб тарҳрезишуда интизор меравад, иҷро мекунанд. Ғолибони оҳан маҳорати бузург, ихтисоси баланд, фаҳмиши коршиносона ва иқтидори эҷодии офаринандагони худро нишон медиҳанд. Интизор меравад, ки AS Women Empowerement Туҳфаи корпоративӣ офаридаи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки амалӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи оҳании A' Design Award беҳтарин амалияи соҳаро муттаҳид мекунад ва хусусиятҳои босалоҳияти фаннӣ дорад, ки бо донишҳои амалӣ ва истеъдод пайваст шудаанд. AS Women Empowerement Туҳфаи корпоративӣ барои диққаткорияш эҳтиром мешавад ва барои таъмини беҳбудиҳои сифати зиндагӣ, ки ба беҳтар кардани ҷаҳон кумак мекунанд, тарҳрезӣ шудааст.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Cretan tsikoudia, a traditional Greek drink filled bottles shaped to symbolize, different woman, adorned with distinct clay faces, embodying the themes of Freedom, Change, Equality, Justice, Education, Choice, and Strength. Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster. The back of each box displayed over 2000 female names, uniting women worldwide in solidarity.
Dimensions & Packaging: Paper Box Width 327mm x Depth 117.5mm x Height 585mm
Tags: CorporateGift, WomenEmpowerment, WomenRights, Greece, WomenMovement, GenderEquality, Tsikoudia, GreekDrink, ViolenceAgainstWomen
Production Technology: Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster.
Design Challenge: Instead of a just pleasing, beautiful or clever corporate gift, this year the challenge was to design and create a gift with a message. One that would motivate the agency’s clients to reflect or/and act in favour of the women empowerment movement.
Research: Even today women undergo abuse regardless of ethnicity, religion or social status.
Empowering women may include, among other things, education, awareness, promoting women’s viewpoints, with the aim to result in equality and freedom. Women empowerment is one of the most significant topics today.
Inspiration: Inspired by the need to empower women of any ethnicity, religion or social status as a protest to the abuse they’ve been undergone even today, A.S. Strategy, Branding & Communication decided to design an annual corporate gift which was a statement and a call to action.
Project Duration: The project started in December 20 2022 until February 8 2023 in Athens
Operation Flow: The corporate gifts were sent to serve as a statement and call to action, to A.S. clients, in Greece and abroad.
Team Members: creative director: Antonia Skaraki, art director: Valia Alousi, copywriter: Nagia Koutroumani
Image Credits: Image No#1 : Photographer, Illustrator: Valia Alousi
Image No#2 : Photographer, Illustrator: Valia Alousi
Image No#3 : Photographer, Illustrator: Valia Alousi
Image No#4 : Photographer, Illustrator: Valia Alousi
Image No#5 : Photographer, Illustrator: Valia Alousi