Ings Бастабандии маҳсулоти пардодории пӯст by Jason Chan - Offesc Design

Ings Бастабандии маҳсулоти пардодории пӯст by Jason Chan - Offesc Design is a highly esteemed winner of the very prestigious 2024 Ҷоизаи оҳании A' Design Award in Дизайни бастабандӣ Competition Category.

ОҳанБастабандӣ· 2024

Ings Бастабандии маҳсулоти пардодории пӯст

by Jason Chan - Offesc Design

Client: Ings Yingshu Group

Ҷоизаи оҳании A' Design Award Winner in Бастабандӣ Category

10,628

Verified Award Winner

Verify Award Status for #152173

View at A' Design Award Press Release Award Badge

Colors

The Design

About Ings Бастабандии маҳсулоти пардодории пӯст

Ings бастабандиест, ки барои як силсила маҳсулоти пардодории пӯст тарҳрезӣ шудааст. Тарҳ шакли тирро ҳамчун истиора барои расидан ба қабатҳои амиқи пӯст истифода мебарад. Усулҳои меъморӣ намоиши бисёрченака эҷод мекунанд, ки технологияи касбии бренд ифода мекунад. Логотипи аслӣ содда карда шудааст, то унсурҳои калидии бренд дар намудҳои гуногуни маҳсулот равшан боқӣ монанд. Қуттиҳои курери зиппдори бе пластик ба ҷои елими часпак истифода мешаванд, коғази лонаи асалии сертификатсияшудаи FSC амортизатсияи зарбаро таъмин мекунад ва рангаки соя таназзулпазириро дастгирӣ мекунад.

The Recognition

About the Ҷоизаи оҳании A' Design Award

Ings Бастабандии маҳсулоти пардодории пӯст ғолиби Ҷоизаи оҳании A' Design Award аст, ки эътирофи обрӯманд буда, ба тарҳҳои хуб дода мешавад, ки талаботи касбӣ ва саноатиро, ки аз офаридаҳои хуб тарҳрезишуда интизор меравад, иҷро мекунанд. Ғолибони оҳан маҳорати бузург, ихтисоси баланд, фаҳмиши коршиносона ва иқтидори эҷодии офаринандагони худро нишон медиҳанд. Интизор меравад, ки Ings Бастабандии маҳсулоти пардодории пӯст офаридаи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки амалӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи оҳании A' Design Award беҳтарин амалияи соҳаро муттаҳид мекунад ва хусусиятҳои босалоҳияти фаннӣ дорад, ки бо донишҳои амалӣ ва истеъдод пайваст шудаанд. Ings Бастабандии маҳсулоти пардодории пӯст барои диққаткорияш эҳтиром мешавад ва барои таъмини беҳбудиҳои сифати зиндагӣ, ки ба беҳтар кардани ҷаҳон кумак мекунанд, тарҳрезӣ шудааст.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: INGS is a leading domestic skincare brand that embraces the concepts of self-care, nature, authenticity, and technology. The team conducted research and experienced the entire range of INGS products, actively participating in discussions on ingredients, formulations, and the entire production process. The team's experience with the products and the brand's professionalism exceeded their expectations.
Dimensions & Packaging: Ings Hyaluronic Acid Moisturizing and Repairing Lotion: 120ml, 48mm*48mm* 155mm, 55.99g
Ings Hyaluronic Acid Moisturizing and Repairing Mask: 28ml, 164mm*165mm 6.36g
Ings Hyaluronic Acid Hydro-Repairing Pre- Essense: 8ml, 30mm*30mm*108mm, 26.92g
Ings Hyaluronic Acid Moisturizing and Repairing Toner: 200ml, 54mm*54mm*178mm, 61.3g
Ings Hyaluronic Acid Intensive Sensitive Tolerance-Extreme Cream: 50g, 71mm* 71mm*56mm, 165.2g
Ings Hyaluronic Acid Pure Facial Cleanser: 120g, 60mm*32mm*172mm, 17.25g
Tags: Love Self, Nature, Real, Science, Technology
Production Technology: In terms of materials, we have adopted plastic-free logistics boxes and eliminated the use of adhesive glues. Instead, we use zippered courier boxes. For shock absorption, we use FSC-certified honeycomb paper. The product packaging employs soy ink, which aids in degradation.
Design Challenge: With a large number of SKUs, it's important to address the issue of varied and chaotic color styles. While designing the products, it is crucial to adhere to the parameters set by national skincare standards and make efforts to utilize environmentally friendly materials that comply with those standards. This ensures that we uphold our commitment to prioritizing sustainable development to the fullest extent possible.
Research: After studying other skincare brands in the same category, we discovered that many of them tend to focus more on visual appeal and market trends. However, our emphasis lies in presenting the essence of professional technology. Drawing inspiration from our core technology, we have visually highlighted the research and development of our brand's maximum core value. The bullet-shaped design symbolizes direct penetration to the skin's depths, conveying a pictorial metaphor.
Inspiration: The team approached the design from a perspective of professional technology, incorporating the metaphor of a bullet directly reaching the skin's depths. By combining architectural techniques, they created a multidimensional presentation that effectively expresses the professionalism of the brand's exclusive new technologies. The original logo was overly complex and had limited communicative power.
Project Duration: The project started in June 2021 in Shanghai and finished in December 2022 in Shanghai.
Operation Flow: The team conducted research and experienced the entire range of INGS products, actively participating in discussions on ingredients, formulations, and the entire production process. The team's experience with the products and the brand's professionalism exceeded their expectations. In the initial stage, the brand's key elements were extracted and simplified, creating a visually appealing presentation that precisely aligns with the brand's core technology.
Image Credits: Photographer Ings, shanghai, 2022