Rhythmic Тарҳрезии Китоб by Yiwen Zhang is a highly esteemed winner of the very prestigious 2024 Ҷоизаи оҳании A' Design Award in Дизайни медиаи чопӣ ва нашрия Competition Category.

ОҳанЧоп· 2024

Rhythmic Тарҳрезии Китоб

by Yiwen Zhang

Client: Zhang-W

Ҷоизаи оҳании A' Design Award Winner in Чоп Category

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Verified Award Winner

Verify Award Status for #155679

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Colors

The Design

About Rhythmic Тарҳрезии Китоб

«Ритмик» китобест, ки таъсири мусбати фарҳанги панк ба саломатии равониро мавриди омӯзиш қарор медиҳад. Тарҳ бар арзишҳои панк — худкорӣ, исён ва худбаёнкунӣ — асос ёфтааст ва тавассути забони равшани тасвирӣ ривояти мусиқии ҳамоҳангро ташкил медиҳад. Рангҳои сурх, сиёҳ ва сафед ҳамчун рангҳои асосӣ истифода шудаанд. Ҳарфҳо ва графикаҳо дар торчаи (грид) устувор ҷойгир карда шудаанд, то формати кӯтоҳ ва суръати тезро нишон диҳанд. Андозаи китоб 210 дар 140 миллиметр буда, 92 саҳифа дорад. «Ритмик» ҳамчун китоби электронӣ ва нашрияи ҷилдқаттиқ бо мунтак-хамкунии парвонагӣ (butterfly-fold) пешниҳод мешавад. Кортаи нуқрагии дурахшон саҳифаҳои марказиро махсус ҷилвагар мекунад.

The Recognition

About the Ҷоизаи оҳании A' Design Award

Rhythmic Тарҳрезии Китоб ғолиби Ҷоизаи оҳании A' Design Award аст, ки эътирофи обрӯманд буда, ба тарҳҳои хуб дода мешавад, ки талаботи касбӣ ва саноатиро, ки аз офаридаҳои хуб тарҳрезишуда интизор меравад, иҷро мекунанд. Ғолибони оҳан маҳорати бузург, ихтисоси баланд, фаҳмиши коршиносона ва иқтидори эҷодии офаринандагони худро нишон медиҳанд. Интизор меравад, ки Rhythmic Тарҳрезии Китоб офаридаи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки амалӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи оҳании A' Design Award беҳтарин амалияи соҳаро муттаҳид мекунад ва хусусиятҳои босалоҳияти фаннӣ дорад, ки бо донишҳои амалӣ ва истеъдод пайваст шудаанд. Rhythmic Тарҳрезии Китоб барои диққаткорияш эҳтиром мешавад ва барои таъмини беҳбудиҳои сифати зиндагӣ, ки ба беҳтар кардани ҷаҳон кумак мекунанд, тарҳрезӣ шудааст.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For centuries, art and music have been helping people explore conflicts and themes that influence their actions, thoughts, and emotions. This project studies the positive impact of punk culture on social mental health. Based on the DIY, rebellion, and self in the punk spirit, it forms a coherent and interactive musical narrative style through solid visual language.
Dimensions & Packaging: Size 210mm x 140mm
Full book 92P
Hardcover-laminating
Tags: Print, Communication, Punk Art, Art Therapy, Graphic Design
Production Technology: It is circulated in the market in two ways - a sustainable ebook and a hardcover with collectible value. The hardcover uses rich butterfly-fold binding and high-quality printing materials to achieve the best authentic touch.
Design Challenge: Punk aesthetics is a revolution in the history of graphic design that ripped up the rules of neutral sans serif typography and the prevalence of Swiss minimalism. Integrating punk's unconventional and transformative spirit into art therapy can lead to a better understanding of the effects of art therapy and strike a balance while distinguishing it from traditional punk art and art therapy works. Through innovative forms of expression, it breaks the limitations of the definition, such as art created outside the boundaries of its official culture.
Research: Red symbolizes the definite emotional power of punk-catharsis, release, breaking the mold, and matching with black and white, the iconic colors of punk art, to brighten and enliven the picture. Embed fonts and graphics into a stable grid layout system to obtain a sense of balance and show significant punk music characteristics such as short formats, fast tempos, simple melodies and harmonies through different arrangements of fixed elements. The essence lies in the narrative expressiveness of music. Each page presents a variety of rhythmical sense to enrich the viewer's sensory experience.
Inspiration: Traumatic memories are usually encoded visually. Artistic creation can be used to understand traumatic experiences better, motivate creativity and unlimited imagination of self-expression, and thus establish a refuge for strong emotions. Inspired by personal experiences and influenced by DIY thinking, empowerment and the uncontrolled, homemade style of the punk spirit, the author uses self-concept reshaping as a creative archetype combined with visual art to express value cognition.
Project Duration: The project started in November 2022 and finished in November 2023, in New York.
Operation Flow: Using Adobe Indesign as the tool to edit and Design the book before print it. The paper was tested during the printing process and Bright silver card was used as a special material to highlight the center page to reach the climax.
Team Members: Yiwen Zhang - Designer ｜ Publisher