Mazuque Comfort Анимацияи 3D by Mateus Morgan de Aguiar is a highly esteemed winner of the very prestigious 2025 Ҷоизаи нуқрагии A' Design Award in Дизайни филм, видео ва аниматсия Competition Category.
НуқраФилм· 2025
Mazuque Comfort Анимацияи 3D
Client: Morgan Studio
Ҷоизаи нуқрагии A' Design Award Winner in Филм Category
Verified Award Winner
Verify Award Status for #170105The Design
About Mazuque Comfort Анимацияи 3D
Ин лоиҳа барои намоиш додани ҳамаи хусусиятҳои маҳсулот ба таври эҷодӣ сохта шудааст. Он маълумотдиҳанда аст, вале безераркунанда. Мақсад он буд, ки нишон диҳад, ки маҳсулот чӣ қадар қулай аст. Санъати илҳомгирифта аз нақошӣ ва асарҳои классикӣ бо мухлисони ҳадафноки худ алоқаи чуқур дорад. Илҳомгирӣ аз асарҳои бузурги нақошӣ нишонаи эҳтироми анъана аст ва дар ҳамон замон кӯшиши навоварӣ мебошад.
The Recognition
About the Ҷоизаи нуқрагии A' Design Award
Mazuque Comfort Анимацияи 3D ғолиби Ҷоизаи нуқрагии A' Design Award аст, ки эътирофи фавқулодда обрӯманд буда, ба тарҳҳои сатҳи олӣ, зебо ва таъсирбахш дода мешавад. Ғолибони нуқра асарҳои бағоят дурахшон ва бениҳоят эҷодкоронаанд, ки таҷрибаи барҷаста, истеъдод ва зиракии тарроҳони худро нишон медиҳанд. Интизор меравад, ки Mazuque Comfort Анимацияи 3D асари аҷоиб ва намунавӣ бошад, ки ба таври назаррас касбӣ ва амиқан навоваронаанд. Ин тарҳи ғолиби Ҷоизаи нуқрагии A' Design Award ихтирои хеле назаррас ва мавриди таҳсин аст, ки судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Mazuque Comfort Анимацияи 3D офаридаест, ки бисёриҳо ба он ҳасад мебаранд ва хостаҳоро бедор мекунад, эҳсосоти мусбат меорад ва ҳайрат ва тааҷҷуб ба вуҷуд меорад.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The project was made to show all the features of the product in a creative way. Being a informative but without being annoying. The purpose was to show how comfortable the product is.
- Dimensions & Packaging
- 1920 x 1080px
- Tags
- 3d boot, cgi shoe, shoe, shoe modelling, 3d shoe
- Production Technology
- The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering and C4D and Houdini for simulations
- Design Challenge
- The hardest part was making the elements composition and also the simulations, to reach the feel that we wanted for this job.
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- Art inspired by paintings and classical works carries with it a deep connection with the target audience. Taking inspiration from great works of painting is a gesture of reverence for tradition, while at the same time seeking to innovate.
- Project Duration
- 2 months, Franca, Brazil
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- Director: Mateus Morgan
Client: Mazuque
Briefing: Rafael Banhareli
3D modelling and texturing: Mateus Morgan, Carlos Masson
Animation: Mateus Morgan
Simulations Mateus Morgan, Rafael Moco
Sound Design Samuel Simionato
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