Wudang Blessing Ҳувияти визуалӣ by Yao Wu

Wudang Blessing Ҳувияти визуалӣ by Yao Wu is a highly esteemed winner of the very prestigious 2026 Ҷоизаи нуқрагии A' Design Award in Дизайни таблиғот, маркетинг ва иртибот Competition Category.

НуқраТаблиғот· 2026

Wudang Blessing Ҳувияти визуалӣ

by Yao Wu

Client: Wudang Mountain Culture and Tourism Development Group Co., Ltd.

Ҷоизаи нуқрагии A' Design Award Winner in Таблиғот Category

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Verified Award Winner

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Colors

The Design

About Wudang Blessing Ҳувияти визуалӣ

Wudang Blessing (Баракати Вудан) як системаи ҳувияти визуалӣ мебошад, ки барои бренди сайёҳии фарҳангӣ офарида шудааст. Ин система шахсиятҳои фарҳангии даосизмро, аз ҷумла Императори Чженву, Панҷ Худои Сарват, Фу Лу Шоу ва баракати таҳсили нишебии Тайзиро дар услуби тасвирии муосир аз нав тафсир мекунад. Дар типография хатҳои каҷи кӯҳҳо ба ҳарфҳо ҳамгиро карда шудаанд. Нақшҳо модулӣ буда, графикаи векторӣ аз корти визитӣ то билбордҳо миқёсбандӣ мешавад. Ду ҳолати ранг пешниҳод шудааст: CMYK барои чоп ва RGB барои экранҳо. Системаи ягона тасвирҳои пароканда ро иваз намуда, маҳсулот, борҷома ва расонаҳои рақамиро дастгирӣ мекунад.

The Recognition

About the Ҷоизаи нуқрагии A' Design Award

Wudang Blessing Ҳувияти визуалӣ ғолиби Ҷоизаи нуқрагии A' Design Award аст, ки эътирофи фавқулодда обрӯманд буда, ба тарҳҳои сатҳи олӣ, зебо ва таъсирбахш дода мешавад. Ғолибони нуқра асарҳои бағоят дурахшон ва бениҳоят эҷодкоронаанд, ки таҷрибаи барҷаста, истеъдод ва зиракии тарроҳони худро нишон медиҳанд. Интизор меравад, ки Wudang Blessing Ҳувияти визуалӣ асари аҷоиб ва намунавӣ бошад, ки ба таври назаррас касбӣ ва амиқан навоваронаанд. Ин тарҳи ғолиби Ҷоизаи нуқрагии A' Design Award ихтирои хеле назаррас ва мавриди таҳсин аст, ки судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Wudang Blessing Ҳувияти визуалӣ офаридаест, ки бисёриҳо ба он ҳасад мебаранд ва хостаҳоро бедор мекунад, эҳсосоти мусбат меорад ва ҳайрат ва тааҷҷуб ба вуҷуд меорад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Aiming at outdated vision, scattered IPs and aging communication of Wudang cultural tourism, we deeply explore Taoist culture, remodel core IP visuals, unify visual standards, establish a full-link visual system with communication plans, and adapt traditional culture to contemporary aesthetics and new media scenarios.
Dimensions & Packaging: Vector based system with spot colors Typography integrates Taizipo mountain curves Gourd framed golden toad IP and Q style Taoist deities for product development Graphics in AI EPS SVG with 3D models for figurines Outdoor sculptures use fiberglass with UV coating
Tags: Wudang Blessing, Taoist Culture, IP Visual Design, Traditional Culture Activation, Trendy Design, Cultural Tourism Communication, Brand Visual
Production Technology: Vector graphics scale infinitely from business cards to billboards. Typeface integrates mountain curves into stroke design. Patterns are modular for wrapping paper or silk scarves.
Design Challenge: Deconstruct traditional symbols with modern design while retaining cultural essence; integrate fragmented IPs into a systematic visual solution to solve communication pain points; empower cultural inheritance and Wudang tourism brand upgrading, setting a model for modernization of traditional culture.
Research: Research included literature review, and interviews with 20 youths. Findings show young people prefer styles balancing cuteness with sophistication, with architectural curves resonating more than structures. Strategies use mountain curves as cultural metaphor, anthropomorphized figures, and low-saturation tones. The system enters daily life through products and digital media, proving traditional culture gains commercial vitality through design.
Inspiration: Centering on cultural IPs of Wudang Mountain including Zhenwu Emperor, Five Gods of Wealth, Fu Lu Shou and Taizi Slope Study Blessing, this project reconstructs traditional symbols of blessing, study and wealth in a trendy and contemporary artistic way, builds a complete brand visual system and advertising communication plan to realize the youthful and international spread of Wudang traditional culture.
Project Duration: The project started in Beijing in May 2025 and was completed in Beijing in July 2025.
Operation Flow: Three illustration series have dual color modes CMYK for print and RGB for screen. Flat style maintains sharp lines at any size. System supports applications from stationery to blind boxes to phone wallpapers.
Patents: /
Team Members: Original designer: Wu Yao
llustration designer: Zhang Yuchen
Illustration designer: Xie Boxing
Illustration designer: Tan Zhen
Graphic designer: Zheng Ziyang
Graphic designer: Tang Wenhu
3D Designer: Liao Hao
Copywriting: Xu Xiaohui
Image Credits: /