Tao Hua Ji Бастабандии қуттии тӯҳфавӣ by Zhou Jingkuan

Tao Hua Ji Бастабандии қуттии тӯҳфавӣ by Zhou Jingkuan is a highly esteemed winner of the very prestigious 2026 Ҷоизаи нуқрагии A' Design Award in Дизайни бастабандӣ Competition Category.

НуқраБастабандӣ· 2026

Tao Hua Ji Бастабандии қуттии тӯҳфавӣ

by Zhou Jingkuan

Client: Dong'e E Jiao

Ҷоизаи нуқрагии A' Design Award Winner in Бастабандӣ Category

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Colors

The Design

About Tao Hua Ji Бастабандии қуттии тӯҳфавӣ

Tao Hua Ji тарҳи бастабандии қуттии тӯҳфавӣ барои хӯрокест, ки ба ғизодиҳии пӯст мусоидат мекунад ва барои занон пешбинӣ шудааст. Гули шафтолуи гулобии шукуфони сеченака ҳамчун унсури асосии визуалӣ хизмат мекунад ва номи бренд ва дороиҳои визуалии брендро инъикос менамояд. Зарандудкунӣ ва чопи барҷаста ба гулбаргҳо бофти қабат-қабат мебахшанд, ки аз масофаи дур дар рафҳои серодами мағоза намоён боқӣ мемонад. Даста имкони осони бурданро фароҳам меорад, аз ин рӯ қуттӣ барои тӯҳфадиҳӣ мувофиқ аст. Дар дохил қабати шаффофи PET бо нақшу нигорҳо ва хусусиятҳои асосии маҳсулот чоп шудааст.

The Recognition

About the Ҷоизаи нуқрагии A' Design Award

Tao Hua Ji Бастабандии қуттии тӯҳфавӣ ғолиби Ҷоизаи нуқрагии A' Design Award аст, ки эътирофи фавқулодда обрӯманд буда, ба тарҳҳои сатҳи олӣ, зебо ва таъсирбахш дода мешавад. Ғолибони нуқра асарҳои бағоят дурахшон ва бениҳоят эҷодкоронаанд, ки таҷрибаи барҷаста, истеъдод ва зиракии тарроҳони худро нишон медиҳанд. Интизор меравад, ки Tao Hua Ji Бастабандии қуттии тӯҳфавӣ асари аҷоиб ва намунавӣ бошад, ки ба таври назаррас касбӣ ва амиқан навоваронаанд. Ин тарҳи ғолиби Ҷоизаи нуқрагии A' Design Award ихтирои хеле назаррас ва мавриди таҳсин аст, ки судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Tao Hua Ji Бастабандии қуттии тӯҳфавӣ офаридаест, ки бисёриҳо ба он ҳасад мебаранд ва хостаҳоро бедор мекунад, эҳсосоти мусбат меорад ва ҳайрат ва тааҷҷуб ба вуҷуд меорад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This product has the effect of beautifying and nourishing the skin. Its target customers are women. Using peach blossoms, which represent the brand's visual assets, as the main visual, it can not only convey the brand concept but also attract the attention of female users. The pink peach blossom on the packaging is very eye-catching when displayed. The box comes with a handle for carrying and is suitable for giving as a gift.
Dimensions & Packaging: 430*100*255mm
Tags: TAO HUA JI
Production Technology: The packaging of this product sold at Sam's Club features a "three-dimensional blooming peach blossom" as its core visual element. Different from traditional flat prints, By means of gilding and three-dimensional relief, the visual effect of peach blossoms becomes more textured and attractive to the shelves.
Design Challenge: The task of this project is to make the product packaging stand out on the shelves. Based on Sam's Club's shelf characteristics of "large packaging and multiple categories", the designer proposed the "3 meters 3 seconds" visual thinking - that is, enabling consumers to quickly capture the products from a distance of 3 meters and remember the core highlights of the packaging within 3 seconds. To achieve this goal, the packaging adopts a visual strategy of "high saturation + strong contrast" : it takes a "three-dimensional blooming peach blossom" as the core visual element, standing out among similar products and better attracting female users.
Research: The shelf display of Sam's Club is characterized by "large packaging and multiple categories". The designer has used layered gilding and gradient color superimposition to make the peach blossom petals present a real texture of "pink on the outside, tender on the inside, and with a lustrous edge", as if a fresh peach blossom just picked from the branch is floating three-dimensional on the packaging.The brand name "TAO HUA JI" means a woman as beautiful as blooming peach blossoms. The ingredients of this snack help improve a woman's complexion and it has an annual sales volume of about one billion in the Chinese market. Maintaining brand equity is what design needs to do.
Inspiration: The brand name "Tao Hua Ji" symbolizes women as beautiful and charming as peach blossoms.
This product helps women enhance beauty and nourish the skin.
The design goal is to enable consumers to quickly notice the product from 3 meters away on the shelf and remember its core highlights within 3 seconds.
With "three-dimensional blooming pink peach blossom" as the core visual element, the design better builds brand visual assets, makes the product stand out among similar items, and more accurately attracts female users.
Project Duration: This project began in Shenzhen in May 2025, ended in August 2025, and was launched in Sam's Club stores in China in October 2025.
Operation Flow: The pink peach flowers on the packaging have a strong visual impact when displayed. The gift box has a handle for easy carrying and is suitable as a gift. After opening the box, there is a layer of transparent PET inside, with exquisite patterns and key selling points of the product printed on it, making the opening of the packaging more valuable. The plastic bags inside adopt Japanese preservation technology and can maintain a shelf life of one year without the need for preservatives.
Patents: For copyrights: "Copyrights belong to Zhou Jingkuan, 2025.
Team Members: Designer: Zhou Jingkuan
Graphic Design: Yang Zhanqiang
Project Manager: Zhang Guoqiang
Image Credits: Zhou Jingkuan（Creator）