Нуқра Бастабандӣ · 2026
Mountain River and Sage Бастабандии маҷмӯаи тӯҳфавии Байцзю
by Yao Wu
- Ҷоизаи нуқрагии A' Design Award 2026 in Бастабандӣ
- CLIENT: Guizhou Jinsha Liquor Wine Cellar Co., Ltd.
- Estimated Number of Design Views: 16,320
- Verification code 8C2312295C · Verify this award
Colors
About Mountain River and Sage Бастабандии маҷмӯаи тӯҳфавии Байцзю
Кӯҳ, Дарё ва Ҳаким — тарҳи бастабандии маҷмӯаи тӯҳфавӣ барои байцзю, машруботи спиртии хитоӣ мебошад. Ғилофи берунӣ аз коғази бадеии сафеди мот бо нақши минималистии зарҳалкӯбии биринҷӣ сохта шудааст. Дар дохил қуттии услуби кодекс аз чӯби муҳандисӣ бо рӯкаши булут монанди китоб кушода мешавад. Сарпӯши дохилӣ ба тасвири панорамии кӯҳи Тайшан ва дарёи Зард табдил меёбад, ки дар коғази бофтадор чоп шуда, се шиша ва як сертификатро иҳота мекунад. Ин тарҳ аз ҷуғрофияи фарҳангии вилояти Шандун илҳом гирифтааст. Равиши минималистӣ ва муосир услуби ретроро, ки дар бастабандии машруботи спиртӣ маъмул аст, иваз мекунад.
About the Ҷоизаи нуқрагии A' Design Award
Mountain River and Sage Бастабандии маҷмӯаи тӯҳфавии Байцзю ғолиби Ҷоизаи нуқрагии A' Design Award аст, ки эътирофи фавқулодда обрӯманд буда, ба тарҳҳои сатҳи олӣ, зебо ва таъсирбахш дода мешавад. Ғолибони нуқра асарҳои бағоят дурахшон ва бениҳоят эҷодкоронаанд, ки таҷрибаи барҷаста, истеъдод ва зиракии тарроҳони худро нишон медиҳанд. Интизор меравад, ки Mountain River and Sage Бастабандии маҷмӯаи тӯҳфавии Байцзю асари аҷоиб ва намунавӣ бошад, ки ба таври назаррас касбӣ ва амиқан навоваронаанд. Ин тарҳи ғолиби Ҷоизаи нуқрагии A' Design Award ихтирои хеле назаррас ва мавриди таҳсин аст, ки судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Mountain River and Sage Бастабандии маҷмӯаи тӯҳфавии Байцзю офаридаест, ки бисёриҳо ба он ҳасад мебаранд ва хостаҳоро бедор мекунад, эҳсосоти мусбат меорад ва ҳайрат ва тааҷҷуб ба вуҷуд меорад.
Press Kit
- Unique Properties
- This design is a complete ceremonial unboxing experience meticulously crafted for the high-end gifting market. Its core innovation lies in a three level narrative progression, transforming the packaging from a mere container into a spiritual and cultural journey.
- Dimensions & Packaging
- Length 300mm x Width 240mm x Height 190mm
- Tags
- Premium Gift, Baijiu Packaging, Ritualistic Design, Confucian Culture, Mount Tai,
- Production Technology
- The outer box utilizes premium matte white art paper with precision foil stamping for the minimalist bronze pattern to achieve a modern, luxurious feel. The inner codex box is constructed from lightweight, high density engineered wood with a natural oak veneer, providing a warm, tactile finish. The inner landscape panel is printed on textured museum quality paper to enhance the artistic scroll effect. Bottle labels feature a subtle relief printing technique to complement the packaging‘s refined aesthetic.
- Design Challenge
- How to embody profound Confucian culture within minimalist modern aesthetics without falling into superficial retro styling? The design solves through three ritual layers white box establishes modern ceremony, wooden box transforms into codex form, landscape scroll triggers spiritual resonance allowing "Li" to be seen, touched, and felt in the unboxing moment.
- Research
- This research explores how to translate the traditional Chinese cultural symbol "Li" through modern packaging language. Taking Shandong's "One Mountain, One River, One Saint" as the cultural matrix, it investigates a progressive unboxing experience from visual to tactile, from form to spirit, achieving contemporary expression of tradition in gifting scenarios.
- Inspiration
- The inspiration is drawn from the profound cultural geography of Shandong Province, symbolized by "One Mountain , One River , and One Saint ." We sought to break away from intricate retro styling commonly found in liquor packaging. Instead, we used a minimalist and modern ritualistic approach to carry this heavy cultural heritage.
- Project Duration
- The project started in Beijing in October 2025 and was completed in Beijing in December 2025.
- Operation Flow
- Reveal The user removes the sleek white outer sleeve, revealing the wooden "codex." This act signifies moving from the public brand promise to a personal discovery.
Open Lifting the wooden cover mimics opening a treasured book. The user is greeted not just by the product, but by the texture and smell of wood, creating an intimate prelude.
Unfold: The inner lid, designed as a multi page spread, unfolds to display a panoramic illustration of Mount Tai and the Yellow River. This "landscape scroll" frames the three bottles and the certificate, elevating the extraction of the product to a moment of spiritual appreciation. - Patents
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- Image Credits
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