Xin You Ran Baijiu Функсияи асосӣ: Бастабандии машрубот by Wen Liu and Rong Mei is a highly esteemed winner of the very prestigious 2020 Ҷоизаи нуқрагии A' Design Award in Дизайни бастабандӣ Competition Category.
НуқраБастабандӣ· 2020
Xin You Ran Baijiu Функсияи асосӣ: Бастабандии машрубот
Client: Guizhou Province Xishui County XIAO HU TU XIAN WINE CO.,LTD
Ҷоизаи нуқрагии A' Design Award Winner in Бастабандӣ Category
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- Verified Award Winner
- Verify Award Status for #89952
The Design
About Xin You Ran Baijiu Функсияи асосӣ: Бастабандии машрубот
Xin You Ran Baijiu як тарҳи бастабандӣ барои машруботи чинӣ мебошад, ки барои соли аломати зодиакӣ бароварда шудааст. Тасвири асосии визуалӣ хушнависии чиниро бо нақшкашии манзара ба ҳам меорад. Хатти ҷасуронаи хушнависӣ бо чуқурии фазоӣ ва тафсилоти нозуки нақшкашӣ пайваст мешавад, то ин ду шакли санъат ҳамчун як тасвир хонда шаванд. Мавзӯъ Хай, аломати хук дар зодиаки чинӣ мебошад. Коғаз, сафол ва чӯб якҷоя барои ифодаи хусусияти фарҳанги чинӣ истифода мешаванд. Қуттӣ 180 мм дарозӣ, 150 мм паҳноӣ ва 320 мм баландӣ дорад.
The Recognition
About the Ҷоизаи нуқрагии A' Design Award
Xin You Ran Baijiu Функсияи асосӣ: Бастабандии машрубот ғолиби Ҷоизаи нуқрагии A' Design Award аст, ки эътирофи фавқулодда обрӯманд буда, ба тарҳҳои сатҳи олӣ, зебо ва таъсирбахш дода мешавад. Ғолибони нуқра асарҳои бағоят дурахшон ва бениҳоят эҷодкоронаанд, ки таҷрибаи барҷаста, истеъдод ва зиракии тарроҳони худро нишон медиҳанд. Интизор меравад, ки Xin You Ran Baijiu Функсияи асосӣ: Бастабандии машрубот асари аҷоиб ва намунавӣ бошад, ки ба таври назаррас касбӣ ва амиқан навоваронаанд. Ин тарҳи ғолиби Ҷоизаи нуқрагии A' Design Award ихтирои хеле назаррас ва мавриди таҳсин аст, ки судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Xin You Ran Baijiu Функсияи асосӣ: Бастабандии машрубот офаридаест, ки бисёриҳо ба он ҳасад мебаранд ва хостаҳоро бедор мекунад, эҳсосоти мусбат меорад ва ҳайрат ва тааҷҷуб ба вуҷуд меорад.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project is about a Chinese zodiac product. The main visual graphic is an artistic Chinese fusion design of calligraphy and landscape painting. Calligraphy is a unique art form. Landscape painting is a creative expression with its characteristics. These two-art form combined in the design with a different application of materials which are ceramic, wood, paper to express a Chinese characteristics packaging design. It enhances an aesthetic sense and uniqueness of the product.
- Dimensions & Packaging
- The packaging box size is 180mm in length, 150mm in width, 320mm in height.
- Tags
- Zodiac, Calligraphy, Chinese painting, Pig, Culture
- Production Technology
- The materials of design are paper, ceramic and wood.
- Design Challenge
- The hardest challenge in the project is to mix two different artistic expressions in the design. The design needs to keep the advantages and features of those expressions. The design also needs to enhance the diversified and aesthetic effect of the image. It should be simultaneously restored the design at its production process. This is the biggest challenge to face.
- Research
- This project is about a Chinese zodiac product. Zodiac is a unique Chinese culture. The design applies the unique art form of Chinese calligraphy and landscape painting to expresses zodiac cultural. After researching a great amount of calligraphy font and landscape painting then we use these two forms of art. The design combines the advantages of these two-artistic form. The result of the design shows a good visual effect.
- Inspiration
- The theme of this project is about Chinese zodiac product. Pig is referred to as Hai in the Chinese zodiac. The design uses Chinese cultural and artistic elements to show a unique effect. The main visual image is a combination of Chinese calligraphy and landscape painting. The use of calligraphy and landscape painting produces cultural inheritance and design innovation. The use of different materials expresses Chinese cultural characteristics. It enhances the artistic sense and uniqueness of the product.
- Project Duration
- The project started in April 2018 in Shenzhen and finished in August 2019 in Shenzhen.
- Operation Flow
- The design applies a bold outline of calligraphy and artistic form of Chinese landscape painting on the design to express an artistic effect. We combine the spatial effect and the abundant detail of landscape painting with calligraphy to present the artistic pursuit in a visual form in the design. Thus these two creative forms are turning into one. After the product is on the market then it immediately becomes popular.
- Team Members
- Designer: Wen Liu
Designer: Rong Mei
Designer: Weijie Kang - Image Credits
- Image #1: Creator Wen Liu, Xin You Ran Baijiu, 2019.
Image #1: Creator Rong Mei, Xin You Ran Baijiu, 2019.
Image #1: Creator Weijie Kang, Xin You Ran Baijiu, 2019.
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