Yingjiagong Baijiu Функсияи асосӣ: Бастабандии нӯшокӣ by Wen Liu and Xianwen Wu is a highly esteemed winner of the very prestigious 2020 Ҷоизаи нуқрагии A' Design Award in Дизайни бастабандӣ Competition Category.
НуқраБастабандӣ· 2020
Yingjiagong Baijiu Функсияи асосӣ: Бастабандии нӯшокӣ
Client: Anhui Yingjiagong Jiu Co., Ltd
Ҷоизаи нуқрагии A' Design Award Winner in Бастабандӣ Category
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- Verified Award Winner
- Verify Award Status for #89960
The Design
About Yingjiagong Baijiu Функсияи асосӣ: Бастабандии нӯшокӣ
Бастабандии Yingjiagong Baijiu тарроҳии бастабандӣ барои як нӯшокии спиртии тақтиршудаи чинӣ мебошад. Шакли кӯҳи Дабе ҳамчун унсури асосии тарроҳӣ истифода шудааст. Нақшакашии анъанавии рангубори чинӣ ва тарҳкашии хатӣ барои сохтани симои кӯҳ якҷоя карда шудаанд. Майдони калони фазои сафед истифода шудааст ва ранги сабз ранги асосист. Қуттии беронӣ аз пластик сохта шудааст, то арзиш кам ва имкони бозгардонӣ фароҳам оварда шавад. Шиша ва сарпӯш аз сафол бо рӯйпӯши пошидашуда сохта шудаанд. Қутти дарозиаш 136 мм, паҳноияш 116 мм ва баландиаш 290 мм мебошад. Тарроҳӣ муҳити табиии тахмирии заводи спиртро пешниҳод мекунад.
The Recognition
About the Ҷоизаи нуқрагии A' Design Award
Yingjiagong Baijiu Функсияи асосӣ: Бастабандии нӯшокӣ ғолиби Ҷоизаи нуқрагии A' Design Award аст, ки эътирофи фавқулодда обрӯманд буда, ба тарҳҳои сатҳи олӣ, зебо ва таъсирбахш дода мешавад. Ғолибони нуқра асарҳои бағоят дурахшон ва бениҳоят эҷодкоронаанд, ки таҷрибаи барҷаста, истеъдод ва зиракии тарроҳони худро нишон медиҳанд. Интизор меравад, ки Yingjiagong Baijiu Функсияи асосӣ: Бастабандии нӯшокӣ асари аҷоиб ва намунавӣ бошад, ки ба таври назаррас касбӣ ва амиқан навоваронаанд. Ин тарҳи ғолиби Ҷоизаи нуқрагии A' Design Award ихтирои хеле назаррас ва мавриди таҳсин аст, ки судманд аст ва ҳудуди санъат, илм, тарроҳӣ ва технологияро пеш мебарад. Yingjiagong Baijiu Функсияи асосӣ: Бастабандии нӯшокӣ офаридаест, ки бисёриҳо ба он ҳасад мебаранд ва хостаҳоро бедор мекунад, эҳсосоти мусбат меорад ва ҳайрат ва тааҷҷуб ба вуҷуд меорад.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The distillery of Yingjiagong locates in the Huoshan County of Anhui Province, an international ecological county belt at 30 degrees north latitude. The pollution-free mountain spring water in the Dabie Mountains in the nature reserve can produce a fine Baijiu. The Dabie Mountain has several natural advantages such as the ecological production area, the ecological water, the ecological raw material, the ecological fermentation, and the ecological recycling. The idea of the design is to promote the ecological and natural fermentation environment of Baijiu of Huoshan County. The design develops the product concept.
- Dimensions & Packaging
- The outside packaging box size is 136mm in length, 116mm in width and 290mm in height.
- Tags
- Technology, Style, Bottle shape design, Liangsanjiang, Sanxingdui, Cultural relic
- Production Technology
- The outside box is made of plastic for cost reduction and recycling. The bottle is made of ceramic with a spray pint. The bottle cap is also made of ceramic.
- Design Challenge
- In the early stage of the design process, the designers had not produced the combination of tradition and modernity elements of the project design style very well. So the designers have continuously improved the design expression and cost control, and then the final effect went well.
- Research
- The distillery of Yingjiagong Baijiu has an ecological and natural geographical fermentation environment with a profound cultural background. After I had researched and visited the site of the distillery of Yingjiagong then I started to design the project.
- Inspiration
- The design element uses Dabie Mountain as a creative point in this project. The distillery of Yingjiagong Baijiu is in the mountainous area. The topographical trend image of Huoshan county has inspired the design. The designers combined the mountain shape with the traditional Chinese ink painting and line expression on the design. The image of the design seems strong and full of charm. The overall colour of the design is white. The main colour tone is green with a strong Chinese calligraphy and painting feature. The design highlights the concept of Yingjiagong Baijiu the way Chinese people's sincere hospitality and the traditional Baijiu culture.
- Project Duration
- The project started in November 2018 in Shenzhen and finished in March 2019 in Shenzhen.
- Operation Flow
- he project aims to promote the natural Baijiu fermentation environment of the distillery of Yingjiagong. The distillery of Yingjiagong Baijiu places in the mountainous area of Dabie Mountain. Dabie Mountain has been used as a creative point in the design. The topographical trend map of Huoshan County also has inspired this design project. This design combines with a traditional Chinese ink painting and line expressions in the design to play a role in communication and promotion. In the later stage of design, the application of material and technology has continuously improved. The final result of the project went well.
- Team Members
- Designer Wen Liu
Designer Xianwen Wu
Designer Mao Li
Designer Weijie Kang - Image Credits
- Image #1: Creator Wen Liu, Yingjiagong Baijiu, 2019
Image #1: Creator Xianwen Wu, Yingjiagong Baijiu, 2019
Image #1: Creator Mao Li, Yingjiagong Baijiu, 2019
Image #1: Creator Weijie Kang, Yingjiagong Baijiu, 2019
Image #1: Photographer Sailin Zhang, Yingjiagong Baijiu, 2019
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