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Mooncraft Бар by O&O Studio Ltd

Mooncraft Бар by O&O Studio Ltd is a highly esteemed winner of the very prestigious 2020 Ҷоизаи биринҷии A' Design Award in Дизайни фазои дохилӣ ва намоишгоҳ Competition Category.


БиринҷДохилӣ· 2020

Mooncraft Бар

by O&O Studio Ltd

Client: O&O Studio

Ҷоизаи биринҷии A' Design Award Winner in Дохилӣ Category

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Verified Award Winner

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Colors

The Design

About Mooncraft Бар

Ҳамсоягони банди Шанхай Шилиупу Варф пур аз ҳикояҳои драмавӣ аз гузашта аст - аз майдонҳо то магнитофонҳо, анборҳо ва тӯлонӣ, ҳамаи инҳо бояд ҷашн гирифта шаванд. Дар ин минтақаи Бунд Ҷанубӣ, Mooncraft, ки аз ҷониби O&O Studio сохта шудааст, маҳалле мебошад, ки лаҳзаи муколамаро бо ин даврони пешрафта нигоҳ медорад. Ҳайрон кардани дарёи Ҳуангпу, хусусан аз соатҳои бегоҳирӯзӣ, Майнкрафт барои истироҳат кардан ва ғуссаи моҳии хуб ҷойгир шудааст. Майнкрафт - ҷойест, ки бо вақт ва ҳикояҳо пурра карда мешавад, барои як лаҳзаи пурталотум ва эҳсосотӣ эҳсос кардан ва оғӯш кардан.

The Recognition

About the Ҷоизаи биринҷии A' Design Award

Mooncraft Бар ғолиби Ҷоизаи биринҷии A' Design Award аст, ки эътирофи басо обрӯманд буда, ба тарҳҳои барҷаста дода мешавад, ки бо эҷодкорӣ, зеҳни тез ва зиракӣ фарқ мекунанд. Ғолибони биринҷ артефактҳои хеле моҳир ва ба таври ҷолиб эҷодкоронаанд, ки таҷрибаи васеъ, тасаввурот ва зеҳни тарроҳони худро тасдиқ мекунанд. Интизор меравад, ки Mooncraft Бар ашёи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки ба таври назаррас касбӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи биринҷии A' Design Award беҳтарин амалияро дар санъат, илм, тарроҳӣ ва технология дар бар мегирад ва бо диққати худ ба тафсилот аъло аст. Mooncraft Бар эҳтиёҷотро бо зебоӣ қонеъ мекунад, ба хостаҳо даст мерасонад, эҳсосотро мафтун месозад ва кунҷковиро ҷалб мекунад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Mooncraft is a boutique bar located at the Cool Docks in Shanghai, which was originally a grease factory in the Shiliupu era on the South Bund. Mooncraft integrates all the design elements as one identity, from the branding of the bar to its architectural and interior design which draw inspirations from the Shanghai Bund and Shiliupu history. The bar includes hand-crafted beer bar, whiskey bar, restaurant, and a rarely seen robotic bartender.
Dimensions & Packaging
Mooncraft has a 130sqm floor area. Its main elevation is a composition of two 3m high dockside warehouse inspired weathered steel portals that plug onto the façade openings. They come as an inverted U-shape that forms the entrance, and an upstand U-shape with operable window and balcony that connect the inside and outside space. The craft-beer bar has a 1.1m high countertop while the whiskey bar is 0.7m high as it sits on top of a raised platform which also distinguish the two spaces seamlessly.
Tags
mooncraft, lunar, mirror, reflection, moments, shanghaibund, shiliupu, dockside, boutiquebar
Production Technology
Mooncraft occupies three connecting shop units and operates as one single space. The original site has a lack of sense of space and is overloaded with three shopfronts. By making use of additional partitions and raised platform, the existing structure is being absorbed and the site is further broken down into several zones with back of house space hidden. A clear frontage as main entrance and a rear elevation are created, as well as making a logical spatial arrangement possible.
Design Challenge
The main challenge is to create a unique place for the client. O&O established close dialogues with the client to understand the specific requirement, and carried out detail studies on the site analysis, spatial arrangement, materiality, ergonomics, lighting and most important from a users perspective. In addition, it is also a relatively rare case where the designer creates a new brand including its name and logo, as well as integrating this into the entire architectural and interior design.
Research
While there are rich layers of historical and contextual references for inspiration, O&O Studio do not want to create a literal themed design but having an exquisite conception. Together with a simple material palette including weathered steel, stainless steel and back painted glass, the circular and mirror elements play an important part throughout, mimicking different moon-themed scenes and reflective sky, with the folding mirrors that is purposely placed that create wonderful reflections.
Inspiration
Imagine the full moon hanging above the Huangpu River at the Shanghai Bund. The geometry of the river forms a glass that holds rich history of the city, together with the yellow lunar gradually dipping into the glass, form the logo of Mooncraft. Created by O&O Studio, Mooncraft stands for a place that holds moment of dialogue at the once prosperous Shiliupu era. It is a place that is filled with time and stories, for one to sense and embraced with a tipsy and emotional moment.
Project Duration
The project is located in No.505 Zhongshan South Road, Shanghai, PRC. It started in September 2018 in was completed and soft opened in June 2019.
Operation Flow
The client requires several functions to take place in Mooncraft in a relatively mere space. While trying to maintain scenic Cool Docks water feature and the amazing South Bund views the for the customers, there is a need for several back of house spaces. A combination of U-shaped bar counter, partitions, and raised platform play an important role to create a sense of space as well as meeting the requirement from the client on the bar functions.
Patents
Copyrights belong to o&o studio.
Team Members
Eric Chan
Suzanne Li
Image Credits
Image #1: Photographer Tian Fang Fang, Mooncraft, 2019
Image #2: Photographer Tian Fang Fang, Mooncraft, 2019
Image #3: Photographer Tian Fang Fang, Mooncraft, 2019
Image #4: Photographer Tian Fang Fang, Mooncraft, 2019
Image #5: Photographer Tian Fang Fang, Mooncraft, 2019

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