Seotun Saram Ҳувияти корпоративӣ by Yangji Kim

Seotun Saram Ҳувияти корпоративӣ by Yangji Kim is a highly esteemed winner of the very prestigious 2020 Ҷоизаи биринҷии A' Design Award in Дизайни графика, тасвирсозӣ ва иртиботи визуалӣ Competition Category.

БиринҷГрафика· 2020

Seotun Saram Ҳувияти корпоративӣ

by Yangji Kim

Client: Seotun Saram

Ҷоизаи биринҷии A' Design Award Winner in Графика Category

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Verified Award Winner

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Colors

The Design

About Seotun Saram Ҳувияти корпоративӣ

Сеотун Сарам як ҳувияти корпоративӣ барои хидматест, ки одамони ҷӯяндаи кӯмакро бо мушовирони касбӣ мепайвандад. Ном ба касе ишора мекунад, ки ҳанӯз моҳир нест, ва шиор мегӯяд, ки ҳама бо ноӯҳдабароӣ оғоз мекунанд. Як афсона раванди машваратро барои одамоне, ки бо мушоварат ошно нестанд, тасвир мекунад. Ҳикоя ду персонаж дорад: Сеотун, мушаваратгирандаи саргардон, ва Гобукки, мушовири суст, вале боэътимод. Бофти гарми коғаз, кабуди тираи шоиронаи осмони шаб ва нишонаҳои дастӣ кашидашуда системаи визуалиро ташкил медиҳанд. Мақсад аз он иборат аст, ки машваратро ҳамчун чизи дӯстона, гарм ва бехатар пешниҳод намояд.

The Recognition

About the Ҷоизаи биринҷии A' Design Award

Seotun Saram Ҳувияти корпоративӣ ғолиби Ҷоизаи биринҷии A' Design Award аст, ки эътирофи басо обрӯманд буда, ба тарҳҳои барҷаста дода мешавад, ки бо эҷодкорӣ, зеҳни тез ва зиракӣ фарқ мекунанд. Ғолибони биринҷ артефактҳои хеле моҳир ва ба таври ҷолиб эҷодкоронаанд, ки таҷрибаи васеъ, тасаввурот ва зеҳни тарроҳони худро тасдиқ мекунанд. Интизор меравад, ки Seotun Saram Ҳувияти корпоративӣ ашёи хеле қадршуда, мавриди таҳсин ва маҳбуб бошад, ки ба таври назаррас касбӣ ва навоварона аст. Ин тарҳи ғолиби Ҷоизаи биринҷии A' Design Award беҳтарин амалияро дар санъат, илм, тарроҳӣ ва технология дар бар мегирад ва бо диққати худ ба тафсилот аъло аст. Seotun Saram Ҳувияти корпоративӣ эҳтиёҷотро бо зебоӣ қонеъ мекунад, ба хостаҳо даст мерасонад, эҳсосотро мафтун месозад ва кунҷковиро ҷалб мекунад.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 'Seotun-saram' means someone who is not skilled and used to, and our slogan means 'Everyone starts clumsily.' We made a fairy tale that expresses the process of counseling metaphorically for people who are not used to counseling. This fairy tale will be given to people who use this service.
Dimensions & Packaging: This psych consultancy service bring a message of hope and consolation to those in need with the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons.
Tags: SeotunSaram, CI, BI, Corporate Identity, Brand Identity
Production Technology: We wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Design Challenge: This is to keep the negative and difficult image of psychological counseling friendly and warm. And to provide accurate psych consultancy information.
Research: There are two weaknesses in Korea's psychological counseling infrastructure. One is that anyone who doesn't have the right to run a counseling center, and the other is that the public has a negative perception of counseling. Although many people complain of psychological pain, policy is still incomplete and awareness is low. We wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Inspiration: Seotun-saram is a service that connects a counselee with a professional counselor. In Korea, there is no right regulation on psychological counseling, so bad people can open counseling centers with certifications which are easy to obtain. With these problems persisted, people suffered from them, and perception of counseling became bad. We wanted people to get good counseling service through this and hoped their life to be warmer.
Project Duration: The project started in April 2017 and finished in August 2018 in Republic of Korea.
Operation Flow: We wanted to enable clients to get skilled counseling in a safer setting.We tried to convey warmth and give the right direction for counseling. There are two characters in Seotunsaram. 'Seotun' is a counsellee who lost and wandering. 'Gobukki' is a slow but reliable counselor who accompanies him to the end. In addition, the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons make up our service. This is simple, but valuable work.
Team Members: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim