Sha Li

Vip.com (NYSE: VIPS) is an e-commerce platform established in 2008. Pioneering the flash sales model of “selective brand, deep discount, limited offering”, Vip.com covers wide product categories ranging from apparels, shoes & bags, cosmetics, maternal and child products, home goods to foods and more. So far, Vip.com has cooperated with over 30000 brands around the world. In Q2 2021, Vip.com reached annual net revenue of 29.6 billion RMB, with 221.5 million total annual orders and 2.43 million average daily orders. Today, Vip.com records 300 million registered members. Since its IPO on 23rd March, 2012 in the New York Stock Exchange (NYSE) to 30th Jun. 2021, Vip.com has realized profitability for 35 consecutive quarters. As the world’s largest online discount retailer , Vip.com has established a flash sales model that becomes one of the three major business models in China e-commerce space.