ዲዛይን Lord Qu 視覚的መንነት ብ Siyu Xu ኣብ ናይ ውድድር ምድብ ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2020 ናይ ነሓስ ሽልማት A' Design Award እዩ።

ነሓስግራፊክ· 2020

Lord Qu 視覚的መንነት

ብ Siyu Xu

ዓሚል: MET Creative Brand

ኣብ ምድብ ግራፊክ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award

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ንቁጽሪ #100477 ሽልማት ኣረጋግጽ

ሳይት ብጻሕ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Lord Qu 視覚的መንነት

ሎርድ ኩ (Lord Qu) ኣብ ኩዙሆው፡ ቻይና ንዝርከብ ናይ ስናክ ብራንድ ዝተፈጥረ ራእያዊ መንነት እዩ። እዚ መንነት እዚ ንዘመናውያን ተጠቀምቲ ብዘመናዊ መገዲ ንባህላዊ ናይ ቻይና ምግቢ ባህሊ የቕርብ። ኣብ ኮንፍዩሽየስ ዝተመርኮሰ ገጸ-ባህሪ ማእከላይ ምልክት ኮይኑ ዝቐርብ ኮይኑ፡ ናይቲ ገጸ-ባህሪ ጸግሪ ጸጉሪ ከም ዝተጠምዘዘ ባን (steamed bun) ቅርጺ ተዋሂብዎ ኣሎ። ስእላዊ ካርቱናዊ ስእልታት ነቲ ገጸ-ባህሪ ምስ ታሪኻዊ ኣርማታት ከም ዝበራ ዘራግ (flying dragon)፡ ቤተ-መቕደስ ኮንፍዩሽየስ፡ ከምኡ'ውን ጽቡቕ ትንቢት ዝህባ ደመናታት የራኽብ። ናይ ሓሰማ ኣፍንጫ ዝመስል ምልክት ኣብ ውሽጢ እቲ ቤት-መግቢ ኣብ ዝርከቡ መሰተምታት፡ ኣቕሑ-መኣዲ፡ መብራህትታትን መደገፍቲ መንበርን ተተግቢሩ ኣሎ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award

Lord Qu 視覚的መንነት ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Lord Qu 視覚的መንነት ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Lord Qu 視覚的መንነት ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: Lord Qu is a special snack brand in Quzhou. The original intention of this brand design is to inherit the traditional Chinese food culture. According to the trend of younger mainstream consumers, the designers redefine the traditional snack bar with modern design language, so that more young people understand and fall in love with Quzhou snacks in. Through the comprehensive application of vision and space system, this restaurant is endowed with a new and modern feeling.
ዓቐንን ማዕሸግን: In the application of props, the designers make full use of the pig nose visual hammer, develop the steamer of Lord Qu exclusive pig nose on the tableware, the pig nose lamp and backrest seat in the space, make a deep strong link between the product and the brand, and carry out the exclusive brand design.
መለለዪታት: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Quzhou, Bun, Confucius Temple
ናይ ምፍራይ ቴክኖሎጂ: The designers combine the IP image of Lord Qu with the classic historical symbols such as flying dragon, Confucius Temple, Xiangyun and allusions with the linear cartoon as the carrier to build the dialogue scene of Lord Qu and the food IP, which not only convey the product and brand value, but also carry the profound connotation of Chinese food culture.
ናይ ዲዛይን ብድሆ: How to quickly occupy the consumers' cognition for a new brand is also a problem that needs to consider carefully in this case. Therefore, in the development of symbols and props, the designers use the pig nose extracted from two black pigs as brand visual hammer symbols.
ምርምር: As the representative of breakfast category, the steamed stuffed bun is faced with the awkward situation of having category and no brand. In the market, there are more cheap and no quality products. However, the emergence of Lord Qu has filled in such a masrket gap.
ምንጪ ሓሳብ: Based on the original intention of the design, the designers decide to build Lord Qu into a snack expert image with personality and story, and establish the exclusive IP of the brand. The whole case takes Confucius as the cultural prototype. The chignon is designed into the shape of a bun. At the same time, the designers borrow the cognition of Kame Sennin in the hearts of young consumers to create the IP image.
ናይ ፕሮጀክት ግዜ: The project started in January 2018 in Hangzhou and finished in September 2018 in Hangzhou.
ናይ ስርሒት ፍሰት: The designers create a story for IP, personify the ingredients in the main products.
ፓተንታት: Copyrights belong to Siyu Xu, 2018.
ኣባላት ጋንታ: Siyu Xu
Youjia Gu
Gaoyang Duan
Miao Pan
Yuting Wang
Xin Wang
ናይ ስእሊ ክረዲት: Image #1: Photographer MET Creative Brand, Lord Qu, 2018.
Image #2: Photographer MET Creative Brand, Lord Qu, 2018.
Image #3: Photographer MET Creative Brand, Lord Qu, 2018.
Image #4: Photographer MET Creative Brand, Lord Qu, 2018.
Image #5: Photographer MET Creative Brand, Lord Qu, 2018.