Ai Academy ናይ ብራንድ መንነት by Emanuele Grittini

Ai Academy ናይ ብራንድ መንነት by Emanuele Grittini is a highly esteemed winner of the very prestigious 2020 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.

ሓጺንግራፊክ· 2020

Ai Academy ናይ ብራንድ መንነት

by Emanuele Grittini

Client: Ai Academy

ናይ ሓጺን ሽልማት A' Design Award Winner in ግራፊክ Category

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The Design

About Ai Academy ናይ ብራንድ መንነት

Ai Academy ኣብ ዓውዲ ሰብ ሰራሽ ኣእምሮ (artificial intelligence) ትሰርሕ ትካል ንምውካል ዝተሰርሐ ናይ ብራንድ መንነት እዩ። እቲ ሎጎታይፕ ኣብ ፕሮግራሚንግ ከባቢታት ብልሙድ ዝጥቀሙሎም ሞኖስፔይስድ ፎንትታት (monospaced fonts) ዝተመስረተ እዩ። እቶም ድሕረ-ባይታታት ነቲ ብዙሕ-ዲሲፕሊናዊ ባህሪ ሰብ ሰራሽ ኣእምሮ፡ ብዘይ ቀጥታዊ ምልክታ ቴክኖሎጂ፡ ናብ ኣብስትራክት ምስልታት ይትርጉምዎ። ብተመኩሮኣዊ ናይ ሕብሪ ምሕዋስ ቴክኒክታት ኣብ ማይ ዝተመስረቱ ሕብርታት ተጠቒሞም ዝተፈጥሩ ኮይኖም፡ ብድሕሪኡ ተሰኢሎም ድሕሪ-ፕሮዳክሽን ተኻዪዶምሎም። እቲ ኣብ መንጎ ሎጎታይፕን ድሕረ-ባይታታትን ዘሎ ንፅፅር፡ ነቲ ሎጎ ብንፁር ክርአ ይገብሮ። ደሙቓት ሕብርታት ኣብ ናይ ኩነታትን ማሕበራዊ ሚድያን ንዋታት ንምልላይ ይሕግዙ።

The Recognition

About the ናይ ሓጺን ሽልማት A' Design Award

Ai Academy ናይ ብራንድ መንነት ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Ai Academy ናይ ብራንድ መንነት ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Ai Academy ናይ ብራንድ መንነት ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The biggest obstacle has been standing out from the crowd, today there are many startups that deal with artificial intelligence. The first goal was achieved through a design that took into account the fundamental aspects of the brand. The second goal was to visually translate corporate values into abstract concepts.
Dimensions & Packaging: The project was carried out through the use of experimental color mixing techniques with water-based paints, all of which was post-produced to create the backgrounds that characterize the brand identity. The logo and typography have been carefully edited to best blend the abstract aspect with the technological aspect.
Tags: AI, Artificial Intelligence, New Economy, Smart Working, artwork,
Production Technology: for the production of this brand identity, in addition to the classic graphics programs of the Adobe Suite, the following were used for the background: a Canon reflex, Pantoni, Ral paint, rigid cardboard support and photographic equipment such as lights and softboxes.
Design Challenge: The most complex part of the design was to find the right combination between the abstraction and the understanding of what the brand offers as services, while giving the freedom to not have a definitive focal point on the only technological approach dedicated to some areas of the 'artificial intelligence but extending the possible services to a wider range without the need for a new brand idenity.
Research: The design of this brand identity has been designed to amaze, dazzle and differentiate the brand from its competitors, leading it to compete with international companies given the particular and highly appreciated connotation of the brand.
Inspiration: The inspiration for this project is derived from the translation of the concept of "multidisciplinarity of artificial intelligence" related to a fluid and characterizing mood without a necessary reference to technology.
Project Duration: The project started in November 2018 in Milan and finished in April 2019 in Milan.
Operation Flow: The interaction with the brand identity takes place in different phases, first of all through the corporate material that are pro-rated in the various conventions and webinars where the client promotes his activity. Secondly, the users of any type, interact with the social part, specifically designed to be respected in the corporate graphics.