Daikure Brand Identity ፖስተር by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ማስታወቂያ፣ ማርኬቲንግን ርክብን Competition Category.

ነሓስማስታወቂያ· 2020

Daikure Brand Identity ፖስተር

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

ናይ ነሓስ ሽልማት A' Design Award Winner in ማስታወቂያ Category

12,920

Verified Award Winner

Verify Award Status for #101065

View at A' Design Award Press Release Award Badge

Colors

The Design

About Daikure Brand Identity ፖስተር

ናይ ዳይኩረ ብራንድ መንነት ንሓደ ጃፓናዊ ኩባንያ ኣብ ከቢድ ኢንዱስትሪ ዝሰርሕ ንምምራት ዝተዳለወ ስሉስ ፖስተራት እዩ። ናይቲ ኩባንያ ናይ ሓቂ ሰራሕተኛታት ከም ሞዴላት ይረኣዩ። ንጹርን ርጉእን ኣዒንቲ ኣተኩሮን ክእለት ኢድ ስራሕን ይገልጹ። ኣቀማምጣ ናይቶም ሞዴላት ኣብ ሞያኦም ዘሎ ትብዓት ይገልጽ። ናይ ገጽ መግለጺታት ንነዊሕ ግዜ ዝጸንሐ ተመክሮን ኣተኣማንነትን የመልክቱ። ኣንጻር ብሩህ ብርሃንን ጸልማት ሰማያዊ ሕብርን ንክብርታት ብራንድ ማለት ሞያውነት፡ ኣቓልቦ ንዝርዝር ጉዳያትን ክእለት ኢድ ስራሕን ይድግፍ። እዞም ስእልታት ሓያልን ጽኑዕን ሓይሊ ንምትሕልላፍ ተባሂሎም ዝተቐርጹ እዮም።

The Recognition

About the ናይ ነሓስ ሽልማት A' Design Award

Daikure Brand Identity ፖስተር ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Daikure Brand Identity ፖስተር ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Daikure Brand Identity ፖስተር ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The posters expressed the craftsman attitude from Japanese culture and show Japanese heritage attitude, innovation for high technology and superb performance and amazing welding technique.
Tags: Daikure, Manufacturing, Poster, Japan, JBBC
Production Technology: The clear and steadfast eyes expressed the attitude of focus and craftsmanship, and posture of models expressed the breakthrough and boldness in profession. In addition, the facial expression showed the experience from old heritage regarded as trustworthy and depended. Contrast of the light arrangement and dark blue were in consistent with the brand values as professional, detail-oriented and craftsmanship. The picture was designed to reveal with strong and solid energy.
Design Challenge: One challenge was to take perfect shot with these two gentleman who were real staffs in Daikure but they did wonderful job. The other challenge was to show the craftsmanship and welding technique in the same design.
Research: Jbbc conducted many deep interviews with employees and clients of Daikure in Japan. The design concept was developed from the feedback from both parties.
Inspiration: "Though people may regard us as old school, for the past 60 years, this is the way we work, insisting in every detail and making every machinery product as the only handmade craft piece in the world. The attitude is in our blood as a Japanese and that's the reason why we can keep Daikure in the position as one of the world leading company in this category" said by Chief Officer of Operation in Daikure.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019
Image Credits: Jblossom Branding Consultancy Co., Ltd