Ugly Monster ናይ ፖፕስክል ፓኬጂ by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ነሓስማዕሸጊ· 2020
Ugly Monster ናይ ፖፕስክል ፓኬጂ
Client: JBBC Branding Consultancy
ናይ ነሓስ ሽልማት A' Design Award Winner in ማዕሸጊ Category
Verified Award Winner
Verify Award Status for #101073The Design
About Ugly Monster ናይ ፖፕስክል ፓኬጂ
እዚ ጨካን ጭራው ኣብ ታይዋን ንዝስራሕ ፖፕስክል ፍርያት ዝዳለወ ፓኬጅ እዩ። እቲ ንድፊ ሓደ ብሓመድ ዝመልኦ ገጽ ዘለዎ ቀጠልያ ገጸ-ባህርይ ዘርኢ ኮይኑ፣ ካብ ጓያባ፣ ኣብ ከተማ ያንቻዖ ዝዓቢ ፍረ፣ ተመስጦ ዝወሰደ እዩ። ፍሎረሰንት ቀጠልያ ንገጸ-ባህርይ ኣወንታውን ህይወት ዘለዎ ትርኢት ይህቦ። ኣካልን ኣእዳምን ዘይተመዛዘነ ምጥምጣም ዘለዎም ኮይኖም፣ እቲ ገጸ-ባህርይ ኣእዳው ስለ ዘይብሉ ድማ ቅርጹ ዘሕስብ (ዘስሕቕ) ይመስል። እቲ ፓኮ 70 ሚሜ ንፍቐድ፣ 195 ሚሜ ንንውሓት ከምኡውን 20 ሚሜ ንቁመት ይመዝን። ዕላማ እዚ ንፍርያት ንምዝርጋሕን ኣተኩሮ ናብቲ ንእሽቶ ከተማን ሓረስቶታን ንምስሓብን እዩ።
The Recognition
About the ናይ ነሓስ ሽልማት A' Design Award
Ugly Monster ናይ ፖፕስክል ፓኬጂ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Ugly Monster ናይ ፖፕስክል ፓኬጂ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Ugly Monster ናይ ፖፕስክል ፓኬጂ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The package was designed not only to promote the merchandise but also call attention from public to the small town with majority of elder farmers. The goal of the design was to create pleasure and fun image for Yanchao. The popsicle product launched allover Taiwan and reported by different press in 2019.
- Dimensions & Packaging
- Width 70mm x Length 195mm x Height 20mm
- Tags
- Guava, Farmers, Popsicle, Food, Ugly Monster
- Production Technology
- "Ugly Monster" is a very authentic character with the green color and rugged surface, inspired by guava, a local fruit in Taiwan. "Ugly Monster" is full of excitement and energy to show itself to the world, as the metaphor that farmers did hard work for the best quality and expected more people to notice. Fluorescent green granted the character feeling of positive energy, authenticity and amazement. Unbalanced ratio between body and legs, and two legs without hands, aligned with characteristics of Ugly Monster as funny and furious.
- Inspiration
- As part of university social responsibility project in Taiwan, ugly monster was created as a hilarious and sweet character with a big heart and bravery born from the bare land full of lime dust. The idea was inspired by a small town in Taiwan, Yanchao and the fruit, grava which Yamchao is famous for.
- Project Duration
- The project started in June 2019 and finished in December 2019 in Taiwan.
- Operation Flow
- The design team aimed to create a fun way as the bridge between young people and tradition culture of a small town.
- Patents
- Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019.
- Team Members
- Designer: Huiyu Zhuang
Director: Jiunguo Yu - Image Credits
- Jblossom Branding Consultancy Co., Ltd.
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