ፕላቲኒም ማዕሸጊ · 2023

Guo Cui Wu Du ቻይናዊ ባይጂዉ

by Xiongbo Deng

ናይ ፕላቲኒም ሽልማት A' Design Award 2023 in ማዕሸጊ
CLIENT: Shenzhen Yanzhi Brand Management Consulting Co.,Ltd.
Estimated Number of Design Views: 7,463,222
Verification code 509171027F · Verify this award

View at A' Design Award Press Release

Colors

About Guo Cui Wu Du ቻይናዊ ባይጂዉ

እዚ ጉኦኩይ ዉዱ ዝተሰምየ ናይ ጸዓዳ መስተ ፍርያት፡ ካብ ሄናን ግዝኣት ቻይና እዩ። እቲ መስተ ካብ ሓሙሽተ ባህላዊ ቻይናዊ መድሃኒታዊ ነገራት ብምጥሓስን ብምቕማምን ዝተሰርሐ እዩ። ኣብ ዕዳጋ፡ ተወዳደርቲ ፍርያታት ኣብቲ ናይ ምቕማም መስርሕ ዝተረፈ ገለ ድርቂ ብውሑድ ወይ ብብዝሒ የካትቱ። ብኣንጻሩ፡ ዝዓበየ ናይ ምሽጣር ነጥቢ ናይዚ ፍርያት፡ ብብዙሓት መስርሓት፡ ንጽህና ናይቲ መስተ ንዜሮ-ርስኒ ደረጃ ዝቐረበ ምዃኑ እዩ፡ እዚ ድማ ንተጠቀምቲ ዝያዳ ጽኑዕ ናይ ድሕንነት ስምዒት ይህብ። ስለዚ፡ ዲዛይነራት "ንጽህና" ከም ቁንጣሮ ናይ ዕሽጋ ዲዛይን ወሲኖም እቲ ዝዓበየ ፍሉይ ባህሪ ንምግላጽ።

About the ናይ ፕላቲኒም ሽልማት A' Design Award

Guo Cui Wu Du ቻይናዊ ባይጂዉ ናይ ፕላቲኒም ሽልማት A' Design Award ዝዓወተ እዩ፣ ብሓቂ ፍሉይ፣ ጽቡቕን ዘስደምምን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዝዓወቱ ፕላቲኒም ተኣምራት ፈጠራ እዮም፣ ንደረት ሓሳባዊ ፈጠራ ዝምስክሩ፣ ንዘይማዕረ ሞያዊነትን ጥበብን ዲዛይነራቶም ድማ የርእዩ። እዞም ዲዛይናት ንጽባቐ ዘመን ዝውስኑ፣ ንደሓንነት ሕብረተሰብ ዝሕግዙን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝድፍኡን ዝተፈልጡ ስራሕቲ ክኾኑ ይጽበዩ። Guo Cui Wu Du ቻይናዊ ባይጂዉ ልዕሊ ንቡር ደረጃ ብልጫ የርኢ፣ ብጥቕሚን ብዕዳጋን ዘለዎ ባህርያቱ ድማ ብዘይ ጥርጥር ንዓለም ዝሓሸ ቦታ የገብራ። Guo Cui Wu Du ቻይናዊ ባይጂዉ ድሌታት ዘበራብር፣ ዘተባብዕ፣ ዘሐጉስን ዓቢይ ሓጐስ ዘምጽእን ናይ ፕላቲኒም ሽልማት A' Design Award ዝዓወተ ስራሕ እዩ።

Press Kit

Unique Properties: This white spirit product, named Guocui Wudu, is from Henan Province, China. The liquor is made from five traditional Chinese medicinal materials that are soaked and brewed. On the market, competitive products more or less contain some dregs left during the brewing process. By contrast, the biggest selling point of this product is that through multiple processes, the purity of the liquor approximates to a zero-impurity state, which gives consumers a stronger sense of security.
Dimensions & Packaging: Width：130mm x Depth:120mm x Height：300mm
Tags: Chinese Baijiu, Oriental Aesthetics, Packing design, Illustration
Production Technology: To give the feeling of cleanliness, a blue transparent glass bottle is designed as the container; and the label printed with the product name is separately displayed by being hanged on the bottle cap.
Design Challenge: The most difficult point is that designer hope to keep the simplicity and transparency of the bottle as much as possible. Finally, designer creatively put the product name and other information on the bottle cap.
Research: Designer find that Chinese Baijiu is criticized for its design, which is very rustic and backward. At the same time, traditional Chinese medicine also suffered the same treatment, so when designer
were asked to do packaging design for such a Baijiu with both factors, designer hoped to break people's inherent cognition of these two factors and let people enjoy a different Oriental beauty.
Inspiration: Ancient oriental philosophy and aesthetics.And some Chinese martial arts novels have brought us inspiration.Designer will find that the final appearance confirms what designer said.
Project Duration: The project started in June 2018 in ShenZhen and finished in August 2020 in ShenZhen.
Operation Flow: First create a good concept, then draw the drawings, select the best scheme, and then design and make. After the design scheme is established, it is proofing. The proofing link has gone through three times, and finally runs in to produce high-quality products.
Image Credits: Illustrator:Xiongbo Deng