Pepsi Chinas People Daily New Media ናይ መስተ ታኒካ by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 ናይ ፕላቲኒም ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ፕላቲኒምማዕሸጊ· 2021
Pepsi Chinas People Daily New Media ናይ መስተ ታኒካ
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
ናይ ፕላቲኒም ሽልማት A' Design Award Winner in ማዕሸጊ Category
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- Verified Award Winner
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The Design
About Pepsi Chinas People Daily New Media ናይ መስተ ታኒካ
ኤቨሪደይ ሂሮስ (ናይ ዕለታዊ ጀጋኑ) ንፔፕሲ ምስ ኒው ሚድያ ክፍሊ ናይ ቻይና ፒፕልስ ደይሊ ብምትሕብባር ዝተፈጥረ ተኸታታሊ ናይ መዘከርታ ናይ መስተ ታኒካ ዲዛይናት እዩ። እዘን ታኒካታት ኣብ እዋን ለበዳ ኮቪድ-19 ኣብ ቅድመ-ግንባር ንማሕበረሰቦም ዘገልገሉ ሰራሕተኛታት ሕክምና፣ ሰራሕተኛታት፣ ወለንተኛታትን ኣብጻሕቲ ኣቑሑትን ክብሪ ይህባ። ነፍሲ ወከፍ ዲዛይን ንሓድሽ ወለዶ ናይ ዕለታዊ ጀጋኑ የኽብርን ንዕለታዊ ኣበርክቶኦም ምስጋና ይገልጽን። እዚ ናይ መዐሸጊ ዲዛይን ንልሙድ መትሓዚ መስተ ናብ ቀሊል ህዝባዊ መልእኽቲ ምስጋናን ሓባራዊ ኣኽብሮትን ይቕይሮ።
The Recognition
About the ናይ ፕላቲኒም ሽልማት A' Design Award
Pepsi Chinas People Daily New Media ናይ መስተ ታኒካ ናይ ፕላቲኒም ሽልማት A' Design Award ዝዓወተ እዩ፣ ብሓቂ ፍሉይ፣ ጽቡቕን ዘስደምምን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዝዓወቱ ፕላቲኒም ተኣምራት ፈጠራ እዮም፣ ንደረት ሓሳባዊ ፈጠራ ዝምስክሩ፣ ንዘይማዕረ ሞያዊነትን ጥበብን ዲዛይነራቶም ድማ የርእዩ። እዞም ዲዛይናት ንጽባቐ ዘመን ዝውስኑ፣ ንደሓንነት ሕብረተሰብ ዝሕግዙን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝድፍኡን ዝተፈልጡ ስራሕቲ ክኾኑ ይጽበዩ። Pepsi Chinas People Daily New Media ናይ መስተ ታኒካ ልዕሊ ንቡር ደረጃ ብልጫ የርኢ፣ ብጥቕሚን ብዕዳጋን ዘለዎ ባህርያቱ ድማ ብዘይ ጥርጥር ንዓለም ዝሓሸ ቦታ የገብራ። Pepsi Chinas People Daily New Media ናይ መስተ ታኒካ ድሌታት ዘበራብር፣ ዘተባብዕ፣ ዘሐጉስን ዓቢይ ሓጐስ ዘምጽእን ናይ ፕላቲኒም ሽልማት A' Design Award ዝዓወተ ስራሕ እዩ።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Pepsi joined hands with Chinas Peoples Daily New Media to introduce and celebrate a new generation of heroes, the global collective of medical staff, workers, volunteers, and delivery persons who have been fighting on the frontlines of this pandemic every single day. As an homage to them, we launched the Everyday Heroes campaign, a meaningful tribute expressed through commemorative can designs.
- Tags
- Packaging, Beverage
- Inspiration
- COVID-19 has changed the world forever, and altered lives across the globe. Everyone has been affected, but we have also witnessed bold bravery and incredible acts of kindness. At Pepsi, we have been moved by the courageous people showing up, day after day, for their communities. Their spirit of love is deeply inspiring. We wanted to create something that honored them and expressed our sincere gratitude for their contributions.
- Team Members
- PepsiCo Design & Innovation
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