Nong Li ናይ ቢራ መዐሸጊ by China Resources Snow Breweries is a highly esteemed winner of the very prestigious 2025 ናይ ፕላቲኒም ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ፕላቲኒምማዕሸጊ· 2025
Nong Li ናይ ቢራ መዐሸጊ
by China Resources Snow Breweries
Client: China Resources Snow Breweries
ናይ ፕላቲኒም ሽልማት A' Design Award Winner in ማዕሸጊ Category
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- Verified Award Winner
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The Design
About Nong Li ናይ ቢራ መዐሸጊ
ኖንግ ሊ ካብ ያንግሻኦ ባህሊ ናይ ጥንታዊት ቻይና ተመስጦ ዝወሰደ ናይ ቢራ መዐሸጊ ዲዛይን እዩ። እቲ ጥርሙዝ ብቅርጺ ሽዋንግ ኤር ኒ ዩ ዝተሰርሐ ኮይኑ፡ እዚ ድማ ኣብቲ ቀዳማይ ባህሊ ከም መትሓዚ መስተ ዝጥቀሙሉ ዝነበሩ ብስእሊ ሳላማንደር ዓሳ ዝተዋደደ ናይ መሬት ዕትሮ እዩ። ጥበብ ስራሕ ጸሊም ዕትሮ ምስ ባህላዊ ቅርጺ ጥርሙዝ ተጠሚሩ ኣሎ፡ እቲ ጸሊም ሕብሪ ድማ ነቲ ቢራ ካብ ብርሃንን ለውጢ ሙቐትን ይከላኸለሉ። ጂኦመትሪካዊ ስእልታት ንዓይኒ ዝስሕብ ውበት ዝውስኹ ኮይኖም ጽኑዕ መትሓዚ እውን ይህቡ። እቲ መኽደኒ ኣርባዕተ ደረጃታት ናይ ጥንታዊ ቻይናዊ ስርዓት ምልዓል ብርጭቆ የርኢ፦ ምስትምቓር፡ ምቕራብ፡ ምምላስን ምትብባልን።
The Recognition
About the ናይ ፕላቲኒም ሽልማት A' Design Award
Nong Li ናይ ቢራ መዐሸጊ ናይ ፕላቲኒም ሽልማት A' Design Award ዝዓወተ እዩ፣ ብሓቂ ፍሉይ፣ ጽቡቕን ዘስደምምን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዝዓወቱ ፕላቲኒም ተኣምራት ፈጠራ እዮም፣ ንደረት ሓሳባዊ ፈጠራ ዝምስክሩ፣ ንዘይማዕረ ሞያዊነትን ጥበብን ዲዛይነራቶም ድማ የርእዩ። እዞም ዲዛይናት ንጽባቐ ዘመን ዝውስኑ፣ ንደሓንነት ሕብረተሰብ ዝሕግዙን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝድፍኡን ዝተፈልጡ ስራሕቲ ክኾኑ ይጽበዩ። Nong Li ናይ ቢራ መዐሸጊ ልዕሊ ንቡር ደረጃ ብልጫ የርኢ፣ ብጥቕሚን ብዕዳጋን ዘለዎ ባህርያቱ ድማ ብዘይ ጥርጥር ንዓለም ዝሓሸ ቦታ የገብራ። Nong Li ናይ ቢራ መዐሸጊ ድሌታት ዘበራብር፣ ዘተባብዕ፣ ዘሐጉስን ዓቢይ ሓጐስ ዘምጽእን ናይ ፕላቲኒም ሽልማት A' Design Award ዝዓወተ ስራሕ እዩ።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Nong Li epitomizes Chinese brewing culture, enchanting from brew to packaging. It combines a recipe from the Yangshao Culture and the ancient grain fermentation technique called Nie Zao, celebrating Chinese brewing tradition. The bottle is shaped after the Shuang Er Ni Yu (salamander fish) patterned pottery vessel iconic in the Yangshao Culture. The cap is adorned with the scenes of ancient Chinese drinking etiquette. Every detail reflects the reverence and inheritance of history and culture.
- Dimensions & Packaging
- product dimensions, 355 mm x 355 mm x 120 mm
- Tags
- Beer packaging, Ancient grain fermentation, Yangshao culture, Chinese drinking etiquette, Integration of classical art
- Production Technology
- The bottle is a blend of black pottery craftsmanship and traditional glass form, exuding a timeless allure as if suspending the ephemeral moment in perpetuity. Its dark hue protects the beer from light and temperature fluctuations, complemented by a meticulous seal to preserve the prime flavor over time.
- Design Challenge
- The challenge was to distill the essence of Yangshao Culture into an accessible form, and stay attuned to modern aesthetics. To this end, this packaging integrates the silhouette of Neolithic painted pottery vessel, geometric patterns from the Yangshao Culture, and illustrations of a genteel toast ritual when hosting guests. These elements, presented in a vivid, intuitive manner, transform Nong Li into a piece of cultural art, enriching beer enjoyment with cultural value and aesthetic allure.
- Research
- By delving deep into the Yangshao Culture and Chinese liquor culture, this packaging design merges classical elements with modern aesthetics. This fusion giving birth to Nong Li, a product steeped in cultural depth and artistic charm. It celebrates the ancient brewing technique, while also embodying an innovative extension of contemporary drinking culture, seamlessly bridging the past with the present.
- Inspiration
- This packaging embodies the idea that Nong Li: Embracing Tradition and Elegance in Every Sip, aiming to promote Chinese liquor culture and drinking etiquette. The bottle deign draws on the culturally rich form and patterns of the Shuang Er Ni Yu (salamander fish) patterned pottery vessel, an iconic liquor container in the Yangshao Culture. The cap is illustrated with four steps of a genteel toast ritual in ancient China, highlighting the cultural depth and artistic value of Nong Li.
- Project Duration
- The design and development of Nong Li was completed in January, 2023. It was introduced the market in September of the same year.
- Operation Flow
- The cap is adorned with the scenes of ancient Chinese drinking etiquette, illustrating four steps of a toast ritual: taste, offer, respond, and reciprocate. Each sip becomes a journey through this drinking tradition.
The geometric patterns on the bottle add an aesthetic appeal, and secure a grip free from slipping.
Presented in a gift box alongside the traditional Gu drinking vessels, Nong Li is steeped in the echoes of antiquity, perfect for gifting friends and family or treating guests. - Team Members
- Qiguang Li, Celine Zhou, Yan Yang
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