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Deji Cultural Complex ሙዝየም by Masato Kure and Masashi Ota

Deji Cultural Complex ሙዝየም by Masato Kure and Masashi Ota is a highly esteemed winner of the very prestigious 2023 ናይ ፕላቲኒም ሽልማት A' Design Award in ንድፊ ውሽጣዊ ቦታን ምርኢትን Competition Category.


ፕላቲኒምውሽጣዊ· 2023

Deji Cultural Complex ሙዝየም

by Masato Kure and Masashi Ota

Client: The Triangle.jp Co., Ltd

ናይ ፕላቲኒም ሽልማት A' Design Award Winner in ውሽጣዊ Category

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The Design

About Deji Cultural Complex ሙዝየም

ደጂ ባህላዊ ኮምፕሌክስ ናይ ባህላዊ ጥበባትን ንግዳዊ ትካላትን ውህደት የቕርብ። ኣብ ላዕለዋይ 7300 ካሬ ሜትር ደረጃ ሽድሽተ ሰፊሕ ትካላት ኣለዉ፡ እዞም ድማ ናይ ጥበብ ሙዝየም፡ ሙዝየም፡ መጽሓፍቲ ሱቕ፡ ድኳናትን ካፌን የጠቓልል። እዞም ትካላት ብሓባር ምህላዎም ዓመልቲ ብዘይካ'ዚ ዝበጽሕዎ ዘይነበሩ ቦታ ክበጽሑ የኽእሎም። ዘ ትራያንግል. JP ዝገበሮ ናይ ዲዛይን ምህዞ፡ ኣብ መንጎ ቦታታት ዝነበሩ መንደቕታት ብምሉእ ኣጥፊኦም እዩ። መለኻኺያት ብምእላይ፡ ነታ ቦታ ኣብ መንጎ ውሽጢን ደጋን ዶብ ዘይብላ ነጻ ገይሩ፡ ዓመልቲ ቅድሚ ናብታ ቦታ ምእታዎም ንእሽቶ "ቅድመ ርኢቶ" የቕርብ።

The Recognition

About the ናይ ፕላቲኒም ሽልማት A' Design Award

Deji Cultural Complex ሙዝየም ናይ ፕላቲኒም ሽልማት A' Design Award ዝዓወተ እዩ፣ ብሓቂ ፍሉይ፣ ጽቡቕን ዘስደምምን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዝዓወቱ ፕላቲኒም ተኣምራት ፈጠራ እዮም፣ ንደረት ሓሳባዊ ፈጠራ ዝምስክሩ፣ ንዘይማዕረ ሞያዊነትን ጥበብን ዲዛይነራቶም ድማ የርእዩ። እዞም ዲዛይናት ንጽባቐ ዘመን ዝውስኑ፣ ንደሓንነት ሕብረተሰብ ዝሕግዙን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝድፍኡን ዝተፈልጡ ስራሕቲ ክኾኑ ይጽበዩ። Deji Cultural Complex ሙዝየም ልዕሊ ንቡር ደረጃ ብልጫ የርኢ፣ ብጥቕሚን ብዕዳጋን ዘለዎ ባህርያቱ ድማ ብዘይ ጥርጥር ንዓለም ዝሓሸ ቦታ የገብራ። Deji Cultural Complex ሙዝየም ድሌታት ዘበራብር፣ ዘተባብዕ፣ ዘሐጉስን ዓቢይ ሓጐስ ዘምጽእን ናይ ፕላቲኒም ሽልማት A' Design Award ዝዓወተ ስራሕ እዩ።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
DEJI Cultural Complex is a new type of entertainment venue that provides a fusion of cultural arts complex and commercial facility on its top 7300m2 floor. The place has sophisticated yet inviting ambiance since there is no walls between each area. Eliminating entire walls freed the space from having the boundaries between inside and outside that giving customers a little preview before entering the space. The entire design reflects the culture, people, and the city of Nanjing. Therefore, visiting this complex easily becomes part of their lifestyle.
Dimensions & Packaging
DEJI Cultural complex has six extensive facilities including an art museum, a museum, a bookstore, shops, and a cafe on its top 7300m2 floor.
Tags
museum, art, interior design, commercial interior, contemporary art
Production Technology
The innovation of our design is that we entirely got rid of walls between spaces. By eliminating partitions, it freed the space from having the boundaries between inside and outside that gives customers a little preview before entering the space. Two main ideas have used to eliminate the boundaries. First is water. We installed large water basins at the entrance instead of walls. The second is rods. Instead of having solid walls, countless white rods are hanging from ceiling.
Design Challenge
The demand for shopping at physical stores dropped significantly when the recent pandemic started. More people felt comfortable shopping online. Our lifestyle has changed dramatically, and the joy of shopping physically was taken away.
Research
By combining cultural-arts complex and commercial facility, it elevated the brand value of the mall. It gives people opportunity to experience art and culture even if they just came for shopping, and vice versa. Our design made the luxury mall feel less exclusive and more comfortable for everyone to stop by and enjoy.
Inspiration
The demand for shopping at physical stores dropped significantly when the recent pandemic started. More people felt comfortable shopping online. We believe what satisfies people is not just simply buying product, but it is the entire experience before and after it. We design the facility not just to offer a beautiful place, but to provide a space that people can enjoy quality time. What people can experience there is something people would not be able to experience if they were shopping online.
Project Duration
The project started in January 2021 in Nanjing, China. Constriction period was 5 month and completed in February 2022.
Operation Flow
We believe that the integration of commercial and cultural facility creates more sustainable economic benefit. It elevated the brand value of the facilities and gives people opportunity to experience art and culture even if they just came for shopping, and vice versa. Our design inherited the culture and history of Nanjing city in a modern way while promoting wellbeing of the people by understanding their needs.
Team Members
Masato Kure
Masashi Ota
Yuki Kashiwakura
Image Credits
Inter_mountain

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