Lavazza Classy Plus ማሽን ቡን by Florian Seidl

Lavazza Classy Plus ማሽን ቡን by Florian Seidl is a highly esteemed winner of the very prestigious 2022 ናይ ፕላቲኒም ሽልማት A' Design Award in ንድፊ መሳርሒታት ገዛ Competition Category.

ፕላቲኒምመሳርሒ ገዛ· 2022

Lavazza Classy Plus ማሽን ቡን

by Florian Seidl

Client: Lavazza

ናይ ፕላቲኒም ሽልማት A' Design Award Winner in መሳርሒ ገዛ Category

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Colors

The Design

About Lavazza Classy Plus ማሽን ቡን

Classy Plus ንሰሜን አመሪካ ዕዳጋ ዝተዳለወ፡ ካብ ኤስፕረሶ ክሳብ ካፑቺኖ ወይ ላተ ዝኸውን ሙሉእ ተመክሮ ናይ ጣልያን ባህሊ ቡን ዝህብ፡ ኩሉ ኣብ ሓደ ዝተሰነየ ናይ ኤስፕረሶን ቡንን መብሪሂ እዩ። ብተወሳኺ፡ እዚ ማሽን እዚ ንፍሉይ ምርጫታት ናይዚ ዕዳጋ ንምስጋር ናይ ፍልተር ቡን ምርጫን ድርብ ሾት ተግባርን እውን ኣለዎ። Classy Plus ንኣናኣሽቱ ቤት ጽሕፈታትን ናይ ኣኼባ ክፍልታትን ፍጹም እዩ። ስሱዕ ዲዛይኑ ኣብዚ ዓውዲ እዚ ናይ Lavazza ዝተረጋገጸ ቅርጺ ቋንቋ ዝሃነጸ እዩ። ነቲ ቀንዲ ኣካል ዝዕጹ ተፈላላዪ ደጋዊ ቅርፊን ኣብ ጎድኒታት ዝተሰሓበ ናይ Lavazza ምልክታትን ዝውስኖ እዩ።

The Recognition

About the ናይ ፕላቲኒም ሽልማት A' Design Award

Lavazza Classy Plus ማሽን ቡን ናይ ፕላቲኒም ሽልማት A' Design Award ዝዓወተ እዩ፣ ብሓቂ ፍሉይ፣ ጽቡቕን ዘስደምምን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዝዓወቱ ፕላቲኒም ተኣምራት ፈጠራ እዮም፣ ንደረት ሓሳባዊ ፈጠራ ዝምስክሩ፣ ንዘይማዕረ ሞያዊነትን ጥበብን ዲዛይነራቶም ድማ የርእዩ። እዞም ዲዛይናት ንጽባቐ ዘመን ዝውስኑ፣ ንደሓንነት ሕብረተሰብ ዝሕግዙን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝድፍኡን ዝተፈልጡ ስራሕቲ ክኾኑ ይጽበዩ። Lavazza Classy Plus ማሽን ቡን ልዕሊ ንቡር ደረጃ ብልጫ የርኢ፣ ብጥቕሚን ብዕዳጋን ዘለዎ ባህርያቱ ድማ ብዘይ ጥርጥር ንዓለም ዝሓሸ ቦታ የገብራ። Lavazza Classy Plus ማሽን ቡን ድሌታት ዘበራብር፣ ዘተባብዕ፣ ዘሐጉስን ዓቢይ ሓጐስ ዘምጽእን ናይ ፕላቲኒም ሽልማት A' Design Award ዝዓወተ ስራሕ እዩ።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Classy Plus has been designed especially for offices and the North American market, offering the complete experience of classic Italian coffee culture - from espresso to cappuccino or latte. In addition, the machine also has a special filter coffee selection and an innovative double shot function to cater for specific needs and preferences of this market and its users.
Dimensions & Packaging: Dimensions: 164mm / 376mm / 332mm, Weight: 5,9kg,
Power: 1250W, Voltage: 120, Frequency: 60 Hz.
Removable parts are dishwasher safe. It comes nicely boxed along with a Quick Start Guide and a more detailed instruction booklet.
Tags: Lavazza, Coffee, Espresso, Cappuccino, Latte, milk frother, touch interface
Production Technology: main shell: plastic (ABS), finishing textured/glossy
water tank: plastic
drip grid, lever: metal
feet: silicone rubber
Design Challenge: The project was developed in a short time frame on an existing platform. It was important to stay true to the established form language of this business channel and consider specific user needs of this specific target market.
Research: Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
Inspiration: Classy Plus is ideal for small offices and conference rooms. Its slim, sleek design is inspired by professional Italian coffee equipment and is building on Lavazza's established form language in this segment. Slightly more serious and professional but still recognizably Italian in surfacing, details, and finish. It is characterised by a contrasting exterior shell that envelops the main body and shows embossed Lavazza logos on the sides. The simple user interface is placed prominently in a circular element at the front and main touchpoints are emphasised by metal accents.
Project Duration: The project was designed in Turin, Italy.
Operation Flow: Classy Plus is an all-in-one espresso and coffee brewer. Simply lift the lever, insert a capsule, place a cup on the grid and make espresso. Or use the dedicated glass mug to easily froth your favourite milk-based beverage. The machine is easy to use, and the touch interface offers six selections: Espresso, Lungo, Coffee, Macchiato, Cappuccino and Latte. It also has a double-shot function. The height of the drip tray can be adjusted effortlessly. The water tank in the back is big and transparent, so you will always know when it is time to refill. Classy Plus is also easy to clean.
Patents: Design patent/registered design, Patented Milk frothing System
Team Members: Florian Seidl
Image Credits: Lavazza