Lei Shing Hong Forest Food Court ናይ መንደቕ ስነ-ጥበብን መለለይን by Jansword Zhu is a highly esteemed winner of the very prestigious 2020 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.
ብሩርግራፊክ· 2020
Lei Shing Hong Forest Food Court ናይ መንደቕ ስነ-ጥበብን መለለይን
by Jansword Zhu
Client: Jansword zhu
ናይ ብሩር ሽልማት A' Design Award Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #101338The Design
About Lei Shing Hong Forest Food Court ናይ መንደቕ ስነ-ጥበብን መለለይን
ፎረስት ፉድ ኮርት ኣብ ቤጂንግ ብዝተፈልጠ ጃፓናዊ ስነ-ህንጻ ሞያዊ ኩማ ኬንጎ ዝተዳለወ ቤት ጽሕፈት ውሽጢ ዝርከብ ናይ መግቢ ማእከል እዩ። ናይቲ ህንጻ ቀንዲ ርዕሰ-ሓሳብ "ኣብ ከተማ ዝርከብ ጫካ" እዩ። ብራንዲንግን እቲ 6ሜ*150ሜ ዝዓቐኑ ግዙፍ ናይ መንደቕ ስነ-ጥበብን ካብዚ ርዕሰ-ሓሳብ ተበጢሶም እዮም። ዘደስክሉ ግራፊክስን ነጻ መስመራትን ኣብቲ ጽኑዕ ቤት ጽሕፈት ዘዛንይ፡ ባህታውን ከተማውን ዋሕዚ የምጽኡ። እቲ ከም-ረቂቕ ስእሊ ንከባቢያዊ ስምዒት ቤት ጽሕፈት ሚዛን ሃበ እሞ ኣዝዩ ህጻናውን ማራኺን ከይኸውን ኣወገደ።
The Recognition
About the ናይ ብሩር ሽልማት A' Design Award
Lei Shing Hong Forest Food Court ናይ መንደቕ ስነ-ጥበብን መለለይን ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Lei Shing Hong Forest Food Court ናይ መንደቕ ስነ-ጥበብን መለለይን ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Lei Shing Hong Forest Food Court ናይ መንደቕ ስነ-ጥበብን መለለይን ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Forest Food Court is a food court located in the office building designed by Famous Japanese architect Kuma Kengo in Beijing. The core concept of the architecture is “Forest in the city.” The branding and the 6m*150m huge wall art emerged from the concept. Delightful graphics and loosing strokes bring a relax, organic yet urban flow through the serious office building. The sub-abstract illustration balanced the atmosphere of the office and avoid of been too childish or cute.
- Dimensions & Packaging
- 6m*150m (Wall Art)
- Tags
- Food, Urban, Wall art, estate, forest, bird, Food Court, Green, Kuma Kengo
- Production Technology
- Ai Software, sub-transparent glass foil
- Design Challenge
- To avoid the illustration to be too childish, while keeps it vigorous and vivid.
- Research
- The interview of Clients and people work in the office.
- Inspiration
- Though the building has a concept of city garden and was facing a sunken garden, the atmosphere of the office is a bit serious. So that the client hope to balance the atmosphere with Delightful visuals yet not too childish. Beijing is a city has a long winter. And with a temperate climates, it is hard to see any tropical plants or scenery in the city. We hope the tropical sub-abstract illustration can make people happier. The result is obvious: even the people lives surrounds gathers.
- Project Duration
- The project started in May 2019 and finished in August 2019 in Beijing.
- Operation Flow
- One-side transparent material has been used for the wall art, as for not sheltering sunshine inside.
- Patents
- Copyrights belong to Lei Shing Hong & Jansword Zhu .
- Team Members
- Art Director: Jansword Zhu
Designer: Sola Wang
Designer:Yuan Wang
Account Manager: Jinn Liu
Consultant: Lam Lin
Illustration: Jansword Zhu
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