Pavomea Dessert Store ናይ ጥዑም መግቢ ብራንድ መንነት by Jansword Zhu is a highly esteemed winner of the very prestigious 2020 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.
ነሓስግራፊክ· 2020
Pavomea Dessert Store ናይ ጥዑም መግቢ ብራንድ መንነት
by Jansword Zhu
Client: Jansword zhu
ናይ ነሓስ ሽልማት A' Design Award Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #101355The Design
About Pavomea Dessert Store ናይ ጥዑም መግቢ ብራንድ መንነት
ፓቮመኣ ደሰርት ስቶር ንብራንድ ጥዑማት መግብታትን ናይ ምስንኻር ኣቕሑትን ምስ ስነ-ጥበባዊ ኣካላት ዘተኣሳሰር፣ ናይ ብራንድን ቀጽሪ ዲዛይንን ፕሮጀክት እዩ። እዚ ሓሳብ ኣብ ስራሕ ናይ ጀርመናዊ ናይ ሕብሪ ቲኦሪ ምሁር ጎተ ዝተመርኮሰ እዩ፣ እዚ ምሁር ንሕብሪ ብዕምቆት ዝመሃረን ሸዱሸተ-ኣንፈታዊ ናይ ሕብሪ መንኮርኮር ዘማዕበለን ሰብ እዩ። እቲ ሎጎ ናብ ሰለስተ ኣገባባት ክቕየር ይኽእል፣ እዚ ድማ ንሓሳብ ፕሪዝም ንምግላጽን ኣብ መንጎ መስመራትን ቅርጻትን ፍልልይ (ኮንትራስት) ንምውሳክን ዘገልግል እዩ። ጽሩይ ጻዕዳ ሕብሪ ስኪም ነቲ ናይ ኩሉ-ሕብራዊ ኣርእስቲ ይገልጽ። እቲ ዕሽግ ናይ ወረቐት ቅርጻታት ይጠቕም፣ እቲ ናይ መብራህቲ ዲዛይን ድማ ኣክሪሊክ ይጠቕም። ሓሳብ ብርሃን ንኹላቶም ናይ ብራንድ ስርዓትን ናይ ቤት-ንብረት ውሽጣዊ ኣቀማምጣን ይመርሕ።
The Recognition
About the ናይ ነሓስ ሽልማት A' Design Award
Pavomea Dessert Store ናይ ጥዑም መግቢ ብራንድ መንነት ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Pavomea Dessert Store ናይ ጥዑም መግቢ ብራንድ መንነት ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Pavomea Dessert Store ናይ ጥዑም መግቢ ብራንድ መንነት ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Pavomea is an artsy dessert brand that focuses on creating new desserts and snacks combining artistic elements. We picked up the great German chromatist Goethe as the brand soul, because he is the one who discovered the residue, developed the hexagon color chrome.
- Tags
- Art, Dessert, Light, Pure, Prism, hexagon, Goethe
- Production Technology
- Paper structure(package) , Acrylic structure(lamp design)
- Design Challenge
- Control the quality of all the material.
- Research
- Research of Goethe.
- Inspiration
- The logo can transfer into three modes to emphasize the concept of prism and show more contrast of lines and shapes. The design goes to a pure white color scheme to present its panchromatic feature.
- Project Duration
- The project started in September 2018 and finished in December 2018 in Beijing.
- Operation Flow
- From the Concept of "Light" to the branding system and space design.
- Patents
- Copyrights belong to Pavomea, Jansword Zhu and Zhang Wenliang.
- Team Members
- Art Director: Jansword Zhu
Account Manager: Yuan Chang
Space Design: Zhang WenLiang
Consultant: Ricky Gao
Consultant: Angela Zhou
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