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Women of Wonder University ናይ ብራንድ መንነት by Salvita Bingelyte

Women of Wonder University ናይ ብራንድ መንነት by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.


ነሓስግራፊክ· 2020

Women of Wonder University ናይ ብራንድ መንነት

by Salvita Bingelyte

Client: Salvita Design

ናይ ነሓስ ሽልማት A' Design Award Winner in ግራፊክ Category

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Colors

The Design

About Women of Wonder University ናይ ብራንድ መንነት

ናይ ውሱናት ደቂ ኣንስትዮ ዩኒቨርስቲ (Women of Wonder University) ንዓሰርተው ክልተ ሰሙናት ዝጸንሕ ኮርስ ዝተዳለወ ናይ ብራንድ መንነት እዩ፣ እዚ ኮርስ ድማ ንደቂ ኣንስትዮ ንመጻኢ ስራሕን ማዕርነት ናብራን ዘዳሉ እዩ። እዚ መንነት'ዚ ቀዳሞት ፊደላት ናይ "Women of Wonder" ብምጽንባር፣ ብድፉር ፊደላት ናብ ሓጺር ቃል "WoW" ይቕይሮም። ሮዝ ሕብሪ ንኣንስታይነትን ዕድልን ዝውክል ክኸውን እንከሎ፣ ብርሃናዊ ሰማያዊ ንግልጽነትን ራእይን፣ ድቁቕ ሰማያዊ ድማ ንእምነትን ፍልጠትን ይውክሉ። እቲ ብሕብሪ ዝተዳለወ ሎጎ ኣብ ጻዕዳ መደረኻታት ዝጥቀመሉ ኮይኑ፣ ጻዕዳ ሎጎ ድማ ኣብ ብሩህ መደረኻታት ይጥቀመሉ። እዚ ንድፍታት'ዚ ንመድረኹ ላዕለዋይ ተራእዮን ሓይልን ይህቦ።

The Recognition

About the ናይ ነሓስ ሽልማት A' Design Award

Women of Wonder University ናይ ብራንድ መንነት ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Women of Wonder University ናይ ብራንድ መንነት ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Women of Wonder University ናይ ብራንድ መንነት ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
WoW University is a twelve week course offered through an innovative platform, packed with theory and practice to help every woman get started in her life long journey so they can be an even bigger WoW. The courses consist of practical and theoretical lessons about creativity, self discovery, collaboration and the realization of ideas, both online and at the university. These are key soft skills that will be more important than technical skills for a successful career in the future.
Dimensions & Packaging
The colored logo can be used on a white background, while bright backgrounds are best highlighted with a white logo.
Tags
University, women, visual identity, logo, branding, graphic design, Salvita Design, Lithuania
Production Technology
I opted to use bright colors. Pink symbolizes femininity and opportunity, light blue represents openness and perspective, and dark blue symbolizes trust and knowledge.
Design Challenge
To create a logo for a future women university that would stand apart from the regular universities.
Research
Inspired by women power, I created a modern, stylish and catchy university logotype. The bold, colorful and vivid style sets WoW University apart from other brands.
Inspiration
The Women of Wonder University is an innovative science platform designed to prepare women for future work, life balance. Gender inequality is growing and WoW wants women to grow and feel confident about their future. Professionals, professors, mentors and lifelong learning enthusiasts come together to share everything they know with students, the women of the future.
Project Duration
Started in November 2019 and finished December 2019 in Vilnius, Lithuania.
Operation Flow
I created a new logo and brand identity for the Women of Wonder University. The goal was to appeal to a new generation of women who are too busy to attend a full time university. The first letters of Women of Wonder are joined together to create a nice and powerful word abbreviation, WoW. With a strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.
Image Credits
Copywriter Erin Hope Stevens

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