Aesthetics and Chinese ናይ ፖስተር ዲዛይን by Chia-Hui Lien

Aesthetics and Chinese ናይ ፖስተር ዲዛይን by Chia-Hui Lien is a highly esteemed winner of the very prestigious 2020 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.

ነሓስግራፊክ· 2020

Aesthetics and Chinese ናይ ፖስተር ዲዛይን

by Chia-Hui Lien

Client: Chia-Hui Lien

ናይ ነሓስ ሽልማት A' Design Award Winner in ግራፊክ Category

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Colors

The Design

About Aesthetics and Chinese ናይ ፖስተር ዲዛይን

ኤስተቲክስን ቻይናውን ኣብ ዲዛይን ቻይናዊ ፊደላት ዝተመርኮሰ ተኸታታሊ ፖስተራት እዩ። ቅርጺ ነፍሲ ወከፍ ፊደል ካብ ራዲካላዊ መስመራቱ ዝተሃንጸ ኮይኑ፡ ብዙርያዊን ደረጃ ብደረጃ ዝስርዑን ኣቀማምጣ ይቐርብ። እዚ ተኸታታሊ ንጽሑፍ ናብ ራእያዊ ምልክታት ይልውጦ፡ ከምኡውን ናይ ፊደል ዲዛይን ከም ዘመናዊ መግለጺ ኣገባብ ይጥቀም። ፖስተራት፡ ናይ ዕድመ ካርድታትን መጽሓፍን ንቅርጺ ፊደላት ንምጉላሕ ተሓቲሞም። መጠን ፖስተራት 70 ብ100 ሳንቲሜተር እዩ። እዚ ስራሕ ንቻይናዊ ቋንቋን ፊደላትን ከም ነባሪ ባህላዊ ሃብቲ ናይ ምብራቓዊ ባህሊ የቕርቦ።

The Recognition

About the ናይ ነሓስ ሽልማት A' Design Award

Aesthetics and Chinese ናይ ፖስተር ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Aesthetics and Chinese ናይ ፖስተር ዲዛይን ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Aesthetics and Chinese ናይ ፖስተር ዲዛይን ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This series of works is based on the design of Chinese characters as the main visual design axis. The structure of the Chinese characters formed by the radical strokes of the Chinese characters is presented in a rotating and gradient manner.
Dimensions & Packaging: ●Poster design-W70XH100cm
●DM design-W21XH29.7cm
●Book design-W14.8XH21cm
Tags: Chinese character design，Font design，poster design
Production Technology: In order to highlight the font design, the printed design is specially printed with posters and invitation cards.
Design Challenge: The most difficult part of the design process is the design of Chinese fonts. The structural considerations and visual aesthetics in the fonts must be noted.
Research: Chinese and Chinese characters are important assets for the long-term and continuous development of oriental culture. The work takes Chinese character design as the main design core, and reproduces this cross-border oriental style design energy in contemporary art and literature trends, and actively displays Chinese and Chinese character books. The art and culture are rich in design capacity.
Inspiration: 2019 Creative Poster Design Exhibition: A Crossover between Aesthetics and Chinese Characters” will employ “the beauty of Chinese language and characters” as the design elements to transform texts into visual symbols; “innovation” as the central idea, and font design as a brand new embodiment approach, through the design of posters, to probe the future possibilities which are in line with the beauty of "crossover", "aesthetics" and "Chinese characters”.
Project Duration: October 2019 to complete the design.
The design was completed in November 2019. 2019.11.8 Exhibition and activities at Tung-Fang Design University, Kaohsiung, Taiwan
Operation Flow: The design of the structure of the Chinese character font using the strokes of the font line requires a lot of time and testing.
Image Credits: CHIA-HUI LIEN