Pizzamax ናይ ብራንድ መንነት by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.
ነሓስግራፊክ· 2020
Pizzamax ናይ ብራንድ መንነት
Client: Salvita Design
ናይ ነሓስ ሽልማት A' Design Award Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #102715The Design
About Pizzamax ናይ ብራንድ መንነት
ፒዛማክስ ንሓደ ንእሽቶ ኣብ ሊትዌኒያ ዝርከብ ቸይን ቤት-መግቢ ፒዛ ዝተዳለወ ናይ ብራንድ መንነት እዩ። እቲ ቀደም ዝነበረ መንነት ብዙሓት ናይ ግራፊክ ስታይላት ዝሓወሰ ኮይኑ፣ ንዓማዊል ብዙሕ ግንዛበ ብዛዕባ እቲ ብራንድ ኣይህብን ነይሩ። እቲ ዳግማይ ዲዛይን ብቐይሕ፣ ጸሊምን ጻዕዳን ሕብርታት ዝተሰርሐ ቀሊል ሎጎ ይጥቀም፣ እዞም ሕብርታት ምስ ክላሲካል ጣልያናዊ ፒዛ ዝተኣሳሰሩ እዮም። እተን ቃላት "ፒዛ" ከምኡውን "ማክስ" ኣብ ዝተፈላለየ ወገናት ናይቶም ካርድታት ንግዲን ናይቶም ሳጹናት ፒዛን ተቐሚጠን ኣለዋ። እቶም ፊደላት M ከምኡውን X ጎቦባት መወዳእታ ዘለዎም ኮይኖም፣ ንሰብ-መጋገሪ ፒዛ ብቐጥ ዝበሉ ኣእዳዎም ፒዛ ዝጻዕኑ ዘመልክቱ እዮም። እቲ መንነት ኣብ ካርድታት ንግዲ፣ ናይ ደብዳበ ወረቐት፣ ሳጹናት ፒዛን ክዳውንትን ተተግቢሩ ኣሎ።
The Recognition
About the ናይ ነሓስ ሽልማት A' Design Award
Pizzamax ናይ ብራንድ መንነት ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Pizzamax ናይ ብራንድ መንነት ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Pizzamax ናይ ብራንድ መንነት ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The initial visual identity had been thrown together in a rush, and was a mishmash of graphic styles as the founders were focused on getting the business up and running. Because of this, the customer experience was largely unbranded, you got your food and that was it. What makes the redesign unique is how the words, pizza and max, are displayed on different sides of business cards and pizza boxes.
- Dimensions & Packaging
- I created business cards, letterhead, pizza box and clothing branding.
- Tags
- Pizza, pizzeria, rebrand, visual identity, logo, branding, graphic design, Salvita Design, Lithuania
- Production Technology
- I opted to use classic colors on white and black backgrounds.
- Design Challenge
- The challenge was to redesign a brand that would retain current customers, but be more memorable and inviting to new customers.
- Research
- With strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.
- Inspiration
- Pizzamax is a small pizza restaurant chain in Lithuania. They were established ten years ago, but the packaging and branding was not resonating with the market, so it was time for new branding. The name of the pizzeria also changed. Originally it was the Lithuanian word for pizza, unrecognizable to non native speakers. Now the name is universal, clearly readable and understandable for everyone. Pizzamax wanted to remind customers that they walk the line between good value and good food.
- Project Duration
- Started in June 2019 and finished October 2019 in Vilnius, Lithuania.
- Operation Flow
- The logo was simplified and supported by a simple and clear visual identity. I wanted to keep the classic Italian pizza colors, red and black, but make the brand modern and expressive. I brought in a bit of playfulness by giving the M and X letters curved ends, representing people, specifically bakers who carry pizzas with straight arms. It also symbolizes that you can go for a quick and delicious meal.
- Image Credits
- Copywriter Erin Hope Stevens
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