BlackDrop መንነት ብራንድ by Aleks Brand is a highly esteemed winner of the very prestigious 2020 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.

ብሩርግራፊክ· 2020

BlackDrop መንነት ብራንድ

by Aleks Brand

Client: Aleks Brand

ናይ ብሩር ሽልማት A' Design Award Winner in ግራፊክ Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About BlackDrop መንነት ብራንድ

እዚ ውልቃዊ ስትራተጂን መንነትን ፕሮጀክት ብራንድ እዩ። BlackDrop ሰንሰለት መደበራትን ብራንድን ቡን ዝሸይጥን ዝዘርግሕን እዩ። BlackDrop ውልቃዊ ፕሮጀክት ኮይኑ ኣብ መጀመርያ ንውልቃዊ ናጻ ስራሕ ፈጠራዊ ንግዲ ቃናን ፈጠራዊ አንፈትን ንምትሓዝ ዝተዳለወ እዩ። እዚ መንነት ብራንድ ንAleks ኣብ ማሕበረሰብ ሓዱሽ ትካላት ከም ዝተኣመነ አማካሪ ብራንድ ንምቅማጥ ዝተፈጠረ እዩ። BlackDrop ንልሱን፣ ዘመናዊ፣ ግሉጽ ሓዱሽ ብራንድ ዝውክል ኮይኑ ንዘለዓለማዊ፣ ፍሉጥን መሪሕ ኢንዱስትሪን ብራንድ ንምዃን ዝዓለመ እዩ።

The Recognition

About the ናይ ብሩር ሽልማት A' Design Award

BlackDrop መንነት ብራንድ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። BlackDrop መንነት ብራንድ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። BlackDrop መንነት ብራንድ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a personal Brand Strategy and Identity Project.
BlackDrop is a chain of stores and brand that sells and distributes coffee.
Tags: coffee, tech, startup, black, simple logo
Production Technology: Adobe Creative Suite
Design Challenge: Figuring out a way to match coffee feel and look with tech feel and look was the biggest challenge considering that each has very different attributes from the other. To communicate successfully with coffee lovers and catch their attention, but to position BlackDrop as a tech brand at the same time was the ultimate goal.
Research: The research objective was to find as many coffee brands as possible that are doing something that is totally unexpected. The focus was on a startup industry and creative communities. The goal was to find out what makes coffee brand appealing to startup founders and teams.
Inspiration: BlackDrop is a personal project initially developed to set the tone and creative direction for my personal freelance creative business. I've created this Brand Identity to position myself as a trusted brand consultant in the startup community. BlackDrop stands for slick, contemporary, transparent startup brand that aims to become a timeless, recognizable, industry-leading brand.
Project Duration: 1 month, Belgrade
Operation Flow: BlackDrop brand identity is designed in a way to provoke the audience and put a smile on their face, just for a moment. It is a success if potential customers after seeing it think of it as a brand of a great quality and thoughtful team behind it.
Team Members: Aleks Brand