Breath ናይ ፖስተር ተኸታታሊት by Na An is a highly esteemed winner of the very prestigious 2020 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.

ነሓስግራፊክ· 2020

Breath ናይ ፖስተር ተኸታታሊት

by Na An

Client: Luxun Academy Of Fine Arts

ናይ ነሓስ ሽልማት A' Design Award Winner in ግራፊክ Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Breath ናይ ፖስተር ተኸታታሊት

ትንፋስ ኣብ እዋን ለብ�ungiaዘ ኮቪድ-19 ንህዝባዊ ኣፍልጦ ጥዕና ንምትብባዕ ዝተዳለወት ተኸታታሊት ፖስተራት እያ። እዞም ፖስተራት ኣወንታውን ኣሉታውን ቅርጽታት ብምጥቃም፣ ጎድናዊ ትርኢት ገጽ ምስ ወሰን ማስክ የወሃህዱ። እቲ ዝተጋራጨወ ኣውትላይን ኣብ መንጎ ምስትንፋስን ውሕስነትን ዘሎ ሓባራዊ ርክብ የመልክት። ተወሳኺ ኣቐራርባታት ከም ሰማይ፣ ከተማ፣ ልብን ህርመት ልብን ድማ ነቲ ኣርእስቲ ናብ ማሕበረሰብን ሓድነትን የስፍሕዎ። እዞም ስእልታት ብኢድ ዝተሳእሉ ኮይኖም ብሶፍትዌር ኤዲቲንግ ምስሊ ዝተዳለዉ እዮም። ነፍሲ ወከፍ ፖስተር 700 ብ1000 ሚሊሜተር ዝዓቐኑ እዩ።

The Recognition

About the ናይ ነሓስ ሽልማት A' Design Award

Breath ናይ ፖስተር ተኸታታሊት ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Breath ናይ ፖስተር ተኸታታሊት ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Breath ናይ ፖስተር ተኸታታሊት ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The posters mainly use the method of positive and negative shapes in the graphic design, combine the side face of person with the edge of masks, it suggests a symbiotic relationship between breathing and masks. The main figure is combined with graphic elements such as people, sky, city, heart and heartbeat, from three levels of symbiosis, the sky, with one heart, it causes people to think about relationship among prevention, confidence, community, unity.
Dimensions & Packaging: 700 mm x 1000 mm.
The posters are now used on Web pages, WeChat and Apps, will be used in print media, magazines, digital media and Motion Graphics in the future.
Tags: Mask, person, side face, symbiosis, sky, heart, positive and negative shape
Production Technology: The works used hand-drawn graphics, and were designed and produced by Adobe Photoshop software.
Design Challenge: How to use graphics, a borderless language, to enhance people's confidence and courage, and use scientific methods against the virus. Masks, face, buildings, city, heart, heartbeat and so on, the combination of the shapes makes people think about the community for mankind and the importance of trust and unity from the perspective of history and society.
Research: Research Objectives: Called on people to protect themselves scientifically, have conviction in winning the battle against COVID-19, and make continuous efforts in fighting the epidemic. Methodology: Use positive and negative shapes and combination of gradient in graphic design.
Inspiration: The epidemic of COVID 19 inspired me to design a series of posters, the inspiration comes from masks and faces, Masks are the most effective and convenient way to prevent the spread of the virus. Now, the world has become such a indivisible community for mankind. We breathe together and share the same fate. We are confident that with the concerted efforts of the global community, fight against COVID 19, publicize epidemic prevention knowledge, and advocate the harmonious symbiosis between man and man.
Project Duration: The project finished in February 2020 in China, and has been exhibited in three exhibitions of public service advertising contest, from February 2020 to today.
Operation Flow: This series of posters can be expanded in different Spaces. On two-dimensional, they can extend to a book or a logo by adding content, such as pictures and information that people united in their fight against viruses. In three dimensions, through the use of materials, they can be transformed into interactive three-dimensional posters or installation art. In realm of time, they can be designed as motion graphic.