Woonwaard ናይ ትካል መንነት by Ruud Winder - Rebrandt is a highly esteemed winner of the very prestigious 2021 ናይ ወርቂ ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.
ወርቂግራፊክ· 2021
Woonwaard ናይ ትካል መንነት
Client: REBRANDT® — Dutch Masters in Rebranding
ናይ ወርቂ ሽልማት A' Design Award Winner in ግራፊክ Category
- 52,774
- Verified Award Winner
- Verify Award Status for #103738
The Design
About Woonwaard ናይ ትካል መንነት
ዉንዋርድ (Woonwaard) ካብቶም ዝዓበዩ ማሕበራት ኣባይቲ ኔዘርላንድስ ንሓደ ዝተፈጥረ ናይ ትካል መንነት እዩ። እዚ መንነት ዘመናዊ ግን ከኣ ቁም ነገር ዘለዎ ኮይኑ፡ ህድኣትን ሰላምን የመሓላልፍ። እዚ ንድፊ ብዙሕነት ናይቶም ተኻረይትን ኣወንታዊ ጎድንታት ክራይን ይውክል። ነፍሲ ወከፍ ኣጠቓቕማ ካብ መሰረታዊ ንድፊ ልዕሊ 250 ክቢታት ብዝተፈላለየ ኣቀማምጣን ሕብርታትን ዝተወስደ ፍሉይ ስብስብ ክቢታት ይወሃቦ። እቲ ሕትመታዊ ሚድያ ብFSC ዝተመስከረሉ ወረቐት ምስ ሽዱሽተ ሕብርታት ፓንቶን (Pantone) ተወሲኹ ጸሊም ይጥቀም። ዲጂታላዊ ኣጠቓቕማታት ንኣጠቓቕማ ወረቐት ይንክዩ።
The Recognition
About the ናይ ወርቂ ሽልማት A' Design Award
Woonwaard ናይ ትካል መንነት ናይ ወርቂ ሽልማት A' Design Award ዝዓወተ እዩ፣ ንቀዳምነት ደረጃ ዘለዎም፣ ዘገርሙን ዝተፈልዩን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ወርቂ ጥበብን ፍልጠትን ክእለትን ዲዛይነራቶም ዘንጸባርቑ ኣዚዮም ሓደሽቲ፣ ርእይቶ ዘለዎምን ዘንጸባርቑን ፍጥረታት እዮም። Woonwaard ናይ ትካል መንነት ዘይተራእየ ዋጋ ዘምጽእ ኣዚዩ ዝተሞገሰ፣ ዝንባሌ ዘቐምጥን ሓውሲ ዝመስልን ፈጠራ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ወርቂ ሽልማት A' Design Award ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ብብዙሕ ጥቕሚ ዘስፍሕ ዘደንቕ ዝኽበር ፕሮጀክት እዩ። Woonwaard ናይ ትካል መንነት ሓያል ድሌት ዘሕድር፣ ተሃዋሕዋሕ ዘበራብር፣ ፈጠራ ዘተባብዕን ንዓና ዘማርኽን እዩ።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The unique brand identification program quickly revealed that the Woonwaard identity had to be modern, yet serious, and it had to convey calmness and serenity. The identity also had to represent the diversity of the tenants and the positive aspects of renting.
- Dimensions & Packaging
- Each application in the identity is given a unique set of circles. Made possible by a balanced basic design with more than 250 circles in different compositions and colors, the media are printed on FSC HVO paper in 6 Pantone colors plus Black.
- Tags
- rebranding, award, rebrand, rebrandt, woonwaard, corporate, id, identity, housestyle, dutch agency
- Production Technology
- It goes without saying that the set of resources complies with all the most sustainable guidelines. FSC certified, but also digital applications instead of paper. An organization that is so strongly represented in the daily lives of many tenants should set a good example in this.
- Design Challenge
- The multiple character of being solid and stable, and also being active and progressive. both sides have been successfully covered in the overall corporate identity.
- Research
- The rebranding of one of the largest housing associations in the Netherlands started in 2020 in the region Amsterdam. The rebranding is already a global Award winning project but more importantly; in addition to the client and its employees, the tenants have enthusiastically embraced the new design.
- Inspiration
- Woonwaard is one of the largest housing associations in the Netherlands. In everything they do - building, maintaining and renting out houses - their main goal is to offer people a home on a sustainable and inclusive way. The activities of the association are carried out without a profit motive. Woonwaard offers a relatively large number of social housing, and since 2019 Woonwaard it can claim the title of the most sustainable housing association of the Netherlands.
- Project Duration
- 3-4 Months region Amsterdam, The Netherlands
- Operation Flow
- DTP and Print productions: Koopmans’ drukkerij Zwaag – www.koopmansdrukkerij.nl
- Team Members
- Designer | Design and Brand Architecture: Ruud Winder - www.linkedin.com/in/ruudwinder
Brand Storyteller - Corporate Story of Woonwaard: Vincent Jeitler – www.linkedin.com/in/vincentjeitler
Brand Stylist - Brand-Identification-Program + Styling: Nikkie Wester
Junior Designer - Graphic Design: Simone Winder
Animator - Animation and Graphics: Peter Puntman
Client: Woonwaard - Anniek van Belle, Nina Beute - Image Credits
- All rights REBRANDT®
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