ዲዛይን Curridabat Ciudad Dulce ቀንዲ ተግባር፡ ብራንዲንግ ቦታ ብ Fabrizzio Mendez ኣብ ናይ ውድድር ምድብ ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2021 ናይ ብሩር ሽልማት A' Design Award እዩ።
ብሩርግራፊክ· 2021
Curridabat Ciudad Dulce ቀንዲ ተግባር፡ ብራንዲንግ ቦታ
ዓሚል: Kerigma
ኣብ ምድብ ግራፊክ ተሸላማይ ናይ ብሩር ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #107169 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Curridabat Ciudad Dulce ቀንዲ ተግባር፡ ብራንዲንግ ቦታ
ኩሪዳባት ሲዳድ ዱልሰ (Curridabat Ciudad Dulce) ንሓንቲ ኣብ ኮስታ ሪካ እትርከብ ከተማ እተሰርሐ መደብ ብራንዲንግ ቦታ እዩ። እዚ ብራንድ ካብ ተፈጥሮ ብምንፋር ንኹሎም ዜጋታት ኣወንታዊ ተመክሮ ዘተባብዕ ራእይ ሲዳድ ዱልሰ ወይ ጥዑም ከተማ ይድግፍ። እቲ ኣቀማምጣ ትርኢት ካብ ኣብ ተፈጥሮኣዊ ኸባቢ ዝርከቡ ተደጋገምቲ ቅርጽታት፡ ሪትምታትን ኣቃውማታትን እዩ ተሃኒጹ፡ ንኸናቲ ንህቢ ዘዘኻኽሩ ናይ ሰዱስ-ጎድኒ ሪትምታት ከም ቀንዲ ኣካል ኰይኖም። እዚ ተዓጻጻፊ መንነት ኣብ ዝሕተሙን ዲጂታላውን ንዋትታት፡ ህንጻታት፡ ናይ ግዳም ምልክታትን ህዝባዊ ኣቕሑ-ገዛን ይትግበር፡ ስለዚ እተፈላለዩ ተዓዘብቲ ነታ ከተማ ብቐሊሉ ኪፈልጥዋ ይኽእሉ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ብሩር ሽልማት A' Design Award
Curridabat Ciudad Dulce ቀንዲ ተግባር፡ ብራንዲንግ ቦታ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Curridabat Ciudad Dulce ቀንዲ ተግባር፡ ብራንዲንግ ቦታ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Curridabat Ciudad Dulce ቀንዲ ተግባር፡ ብራንዲንግ ቦታ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- Just as nature uses principles to function, develop and organiztion, a city can also use these principles to create community and develop. With this idea in mind, we chose aspects of harmony, organization, and logic that can be found in nature; such as fractal geometry, symmetry, spirals, stripes, fractures, etc. In the end, we chose the patterns of nature which show a coherent and organized growth. This reflects the methodology of Curridabat Ciudad Dulce. We also decided that the brand should be flexible so that it can express the diversity of the city's audiences and activities.
- ዓቐንን ማዕሸግን
- The use of circumscribed hexagon-shaped patterns of nature (as in beehives) is the axis on which the visual system is supported, which will facilitate the identification and differentiation of the brand in all graphic materials with which audiences interact.
- መለለዪታት
- Curridabat, Ciudad Dulce, Branding, Costa Rica, Place Brand, Kerigma Branding, Flexible Brands, City Brand
- ናይ ምፍራይ ቴክኖሎጂ
- Once the essence of the brand is defined– which serves as the basis of the project – a divergent creative exercise is made to capture relevant ideas and visuals, which will then be tested and filtered in another convergent exercise, from which 3 different creative paths that work are defined. Finally, the most suitable one is chosen to meet the objectives of the brand. The Adobe Creative Cloud design tools were used for final realization.
- ናይ ዲዛይን ብድሆ
- The challenge was to build a visual system that reflects a city that cares about the well-being of its inhabitants, not only humans, but also non-humans, such as pollinators (bees, butterflies and hummingbirds), as well as plants and trees, along with all other organisms, which are recognized as citizens. This new identity should reflect that the vision of development is inspired by nature, with a balance between the rational-scientific and the emotional-holistic elements. In addition, it had to be flexible enough to support the diversity of programs, projects and activities that different audiences interact with.
- ምርምር
- Several in-depth interviews were conducted with key people in the local government. We review various demographic studies of the city, as well as documentation explaining the vision of Ciudad Dulce. We carried out an audit of the graphic materials and communicative efforts that had been used; also, we analyzed aspects of the city and its people, among other things. All this to fully understand the essence of the brand. The objective was to define a brand that adequately reflected the innovative vision that the city had been successfully implementing for several years. This defined the essence of the brand, the differentiating attributes, the values, the archetype of personality of the brand and its main purpose. From here, the design of the logo and the rest of the visual system continued.
- ምንጪ ሓሳብ
- Ciudad Dulce (Sweet City) is a methodology based on nature; its purpose is to promote a positive experience for all citizens, by seeking inspiration in nature. Thus, it is from that inspiration that this flexible brand arises; it is built from shapes in repetition, patterns, organization, and structures present in the natural environment. These can be found in something on a large scale, such as city topography, or something as small as the veins in a leaf or a fingerprint.
- ናይ ፕሮጀክት ግዜ
- This project was developed in the city of Curridabat, in Costa Rica. It started in July 2018 and ended in April 2019. Since then, it has worked together with the local government of Curridabat to expand other derivative projects and to accompany them in the process of brand implementation.
- ናይ ስርሒት ፍሰት
- The vision of development in Curridabat Ciudad Dulce is part of the creative and generative logic of nature. This logic is reflected in everything the brand does to reach the diversity of the citizens. The hexagon patterns visible on all physical and digital graphic materials, outdoors, buildings, public furniture and more, make it easy for audiences to live the universe of the brand.
- ኣባላት ጋንታ
- Fabrizzio Mendez
Yesenia Salazar
Carolina Carrillo
Jeisson Sibaja
Gabriel Jimenez
Beatriz Aguilar - ናይ ስእሊ ክረዲት
- All photographs by Fabrizzio Mendez
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
