SciFest Los Angeles ናይ ፌስቲቫል መንነት ስርዓት by Ching-Fa Lung is a highly esteemed winner of the very prestigious 2021 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.
ሓጺንግራፊክ· 2021
SciFest Los Angeles ናይ ፌስቲቫል መንነት ስርዓት
Client: Art Center College of Design
ናይ ሓጺን ሽልማት A' Design Award Winner in ግራፊክ Category
Verified Award Winner
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About SciFest Los Angeles ናይ ፌስቲቫል መንነት ስርዓት
SciFest Los Angeles ካብ 1970 ክሳብ 2017 ዘለዉ ክላሲካል ናይ ሳይንስ ልብ-ወለድ ፊልምታት ዝሽርፍ ንሓደ ንብምናት ዝተመስረተ ናይ ሸሞንተ መዓልታት ፊልም ፌስቲቫል ዝተሰርሐ ናይ ፌስቲቫል መንነት ስርዓት እዩ። እዚ ፕሮግራም እዚ ንኡስ-ዓይነታት ከም ኣክሽን፡ ኣኒሜሽንን ምስጢራዊ ፊልምታትን ዝሓቁፍ ኮይኑ፡ ካብቶም ክላሲካል ፊልምታት ዝተመርጹ ስራሓት የቕርብ። ካብ ትርኢታት ናይ ኣርባዕተ ዲመንሽናት ዝተበገሰ ዲመንሽናዊ ፊደል፡ ኣብ ኩሎም ኣፕሊኬሽናት ከም ቀንዲ ናይ ትርኢት ቋንቋ ኮይኑ የገልግል። እቶም ፖስተራት ምስ ኣውግመንትድ ሪያሊቲ (augmented reality) ዝሰርሑ ኮይኖም፡ ተመልከቲ ዕምቆቶም ንኽምርምሩ የኽእሎም። ውሽጣዊ ትሕዝቶ ናይቲ ኣፕን ወብሳይትን ድማ ኪነቲካዊ ሰለስተ-ዲመንሽናዊ ግራፊክስ ይጥቀም።
The Recognition
About the ናይ ሓጺን ሽልማት A' Design Award
SciFest Los Angeles ናይ ፌስቲቫል መንነት ስርዓት ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። SciFest Los Angeles ናይ ፌስቲቫል መንነት ስርዓት ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። SciFest Los Angeles ናይ ፌስቲቫል መንነት ስርዓት ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- SciFest LA is a hypothetical 8-day film festival devoted to showcasing science fiction movies. By curating classic science fiction movies from 1970 to 2017, the audience can enjoy all different types and sub-genres of science fiction movies such as action, animation, and mystery through the festival.
- Tags
- Transmedia Design, Kinetic Typography, Motion Graphic, 3D Graphic
- Production Technology
- Utilize Adobe Creative Cloud suite software from Photoshop, Illustrator, InDesign, After Effect, to incorporate with Maxon Cinema 4D. Using Artivive and Spark AR software to create Augmented Reality experience.
- Design Challenge
- To re-design a pre-existing event and create holistic design experience through branding.
- Research
- Watching and observing all the classic sci-fi movies so that I could draw the main design elements from the commonalities of sci-fi movies to represent the sci-fi festival. Sci-fi movies are a combination of physics in reality but also the imagination and creativity of creators as well, so these were main insights to create kinetic typography and dimensional graphic elements for this project.
- Inspiration
- Inspired by the science fiction movie “Interstellar,” the discovering scene of the four dimensions, I developed a dimensional typeface as the main visual language that could be used as a framing device throughout different applications for the whole festival identity system.
- Project Duration
- The project started in December 2017 but finished in December 2019 in Pasadena.
- Operation Flow
- All of the posters are designed to interact with augmented reality so that viewers can experience the dimensionalities of the posters and interact with them. Science fiction festival is not just about watching movies but also experiencing future-casting technologies or concepts. Interfaces of the app and the website exemplify the experiences of entering the events and previewing all the contents that will be hosted for the event through kinetic 3D graphic treatments.
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