Harlem Advocacy ናይ ፖስተር ተኸታታሊት by Jiaqi Song

Harlem Advocacy ናይ ፖስተር ተኸታታሊት by Jiaqi Song is a highly esteemed winner of the very prestigious 2021 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.

ነሓስግራፊክ· 2021

Harlem Advocacy ናይ ፖስተር ተኸታታሊት

by Jiaqi Song

Client: Bandujo Advertising Design

ናይ ነሓስ ሽልማት A' Design Award Winner in ግራፊክ Category

11,237

Verified Award Winner

Verify Award Status for #107915

View at A' Design Award Press Release Award Badge

Colors

The Design

About Harlem Advocacy ናይ ፖስተር ተኸታታሊት

ሃርለም ኣድቮካሲ ኣብ ሃርለም፡ ኒው ዮርክ ሲቲ ዝተመስረተ ናይ ህዝባዊ ጥዕና ደገፍ ፕሮግራም ዝተዳለወ ተኸታታሊ ናይ ማስታወቂያ ዘመተ ፖስተራት እዩ። እቶም ፖስተራት ናይ ብራንድ ምልክት ምስ ስእላዊ ኣርማታት ብምትእስሳር ዝቐርቡ ኮይኖም፡ ነፍሲ ወከፍ ኣርማ ሓደ ኣገልግሎት ይውክል፣ ከም ሕክምናዊ፡ ማሕበራዊ፡ ትምህርታዊ ወይ ምስ ስራሕ ዝተኣሳሰር ደገፍ ዝኣመሰሉ። ሓደ ቀንዲ ፖስተር ንኹሎም እቶም ኣርማታት ብሓባር የርኢ። ንህዝባዊ ምዝርጋሕ ክብል ድማ፡ እታ ተኸታታሊት ናብ ነጠላ ፖስተራት ተመቒላ፡ ነፍሲ ወከፍ ፖስተር ሓደ ኣርማ ብዓቢ መጠን የርኢ። እቲ ትርኢታዊ ኣገባብ ብፖፕ ኣርት ዝተጸልወ ኮይኑ፡ ብዙሓት ናይ ከባቢ ነበርቲ ነቲ ኣገልግሎታት ብቕልጡፍ ክፈልጥዎ ዝሕግዝ እዩ።

The Recognition

About the ናይ ነሓስ ሽልማት A' Design Award

Harlem Advocacy ናይ ፖስተር ተኸታታሊት ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Harlem Advocacy ናይ ፖስተር ተኸታታሊት ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Harlem Advocacy ናይ ፖስተር ተኸታታሊት ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a series of advertising campaign posters designed for Harlem Health Advocacy Partners, an organization under the New York City Department of Health. To help the residents in Harlem know more about the services from this organization: medical, social, educations, job-related, etc, these campaign posters include a brand lock up, various illustrated and designed icons, representing different services, to promote this program provided by New York City Department of Health.
Dimensions & Packaging: Digital Design and Illustrations, Printed poster size 24 x 30 inches.
Tags: graphic design, poster, illustrations, social service, poster design
Production Technology: Adobe Illustrator, Adobe Indesign, Adobe Photoshop.
Design Challenge: The creative challenge in this project has been that since the audiences of this campaign are very specific, it needs to find the right balance between messaging and visual communications, in order to help the Harlem residents understand the messaging of this campaign easily and quickly. But at the same time, the design style of the posters needs to convey this "Harlem Style", in order to grab attention and promote the services from Harlem Health Advocacy Partners.
Research: The research process of this project starts with brainstorming how to convert a government/social service project into an eye-catching and fun project. The research objective was to do as many competitive researches, statistically and visually, as possible, in order to help understand the needs of Harlem residents.
Inspiration: The inspiration for this project comes from the location where Harlem Health Advocacy Partners mainly focuses on helping: Harlem. Since the main audiences that are benefited from this program are residents living in the Harlem community, the look and feel of this project should have this Harlem vibe, in order to resonate with the residents. To communicate with the residents in a clear and easy-understood way, these posters are heavily visual graphics and illustration orientated, influenced by pop art and design style.
Project Duration: This project started in June 2017 in New York City and finished in September 2017 in New York City.
Operation Flow: There is one main campaign poster, which includes all the illustrated visual icons graphics. And when the posters are out for distribution in public, they will be broken into the individual poster with one single icon zoomed in, representing that specific service provided by Harlem Health Advocacy Partners.