Branding Accademia of Perugia ስርዓተ ብራንድን ዘመተን by Paul Robb is a highly esteemed winner of the very prestigious 2021 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.
ብሩርግራፊክ· 2021
Branding Accademia of Perugia ስርዓተ ብራንድን ዘመተን
by Paul Robb
Client: Accademia Di Belle Art Perugia
ናይ ብሩር ሽልማት A' Design Award Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #108380The Design
About Branding Accademia of Perugia ስርዓተ ብራንድን ዘመተን
አካዳሚያ ናይ ፔሩጃ፡ ናብ መጻኢ ብቕልጣፈ ንምቕስቓስ ዝነበራ ድልየት ዕዮ ንምንጸባረቕ፡ ሓዱሽ ስእላዊ መንነት ደለየት። S&P ምስ ሰራሕተኛታትን ተምሃሮን ABA ብምትሕብባር ዝተፈላለዩ ክፍልታትን መዳያትን ናይቲ አካዳሚ አቲያ። ብድሆ ዲዛይነራት፡ ንነፍሲ-ወከፍ ኮርሳት ውልቃዊነት እናሃበ፡ ሓደ ዝተሓሓዘ ተንቀሳቓሲ መንነት ብራንድን ቅርጽን ምፍጣር ነይሩ። ነቶም ልሙዳት ስቴሪዮታይፕን ልምድታትን እናርሓቑ፡ ኣብ ዝተፈላለዩ ስነ-ጥበባት ዝሰርሕ፡ ጸዓታዊ፡ ጽኑዕን ኣወንታዊን ስርዓተ መንነት ፈጠሩ።
The Recognition
About the ናይ ብሩር ሽልማት A' Design Award
Branding Accademia of Perugia ስርዓተ ብራንድን ዘመተን ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Branding Accademia of Perugia ስርዓተ ብራንድን ዘመተን ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Branding Accademia of Perugia ስርዓተ ብራንድን ዘመተን ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Accademia of Perugia, needed a new visual identity to reflect the institution’s desire to move quickly into the future. S&P worked with ABA’ s staff and students to involve different departments and aspects of the Academy. Our challenge was to create a unified kinetic brand identity and architecture that also gave individuality to the single courses. We created an energetic, robust, and positive identity system that works across the different arts avoiding the typical clichés and conventions
- Dimensions & Packaging
- Online and outdoor campaign
- Tags
- Type, Campaign, Art school
- Production Technology
- The material was both digital and print
- Design Challenge
- The main challenge was to create a non-3d effect in the rendering and have the effect movement in the outdoor experience.
- Research
- We wanted to create a fluid motion concept for the campaign and ur research entailed studying and replicating in 3d animation the flow and colors of soap bubbles and how they affect layers.
- Inspiration
- A robust visual communication was achieved through the design of a classical-inspired logo and a bespoke typeface together with the development of dynamic use of images throughout print and digital. The developed communication system uses motion graphics to create a wide palette of still images. These images are complemented by the colors and shapes morphing together to characterize and distinguish the different courses, workshops, and activities.
- Project Duration
- June-October, Perugia Italy
- Operation Flow
- The Interaction with the campaign was across both traditional outdoor and online social campaigns.
- Team Members
- Creative direction: Paul Robb
Animation and Type: Tommaso Calderini - Image Credits
- Paul Robb
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