Yoonly 視覚 አነዳድዳ by Fanny De Bray is a highly esteemed winner of the very prestigious 2021 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.

ነሓስግራፊክ· 2021

Yoonly 視覚 አነዳድዳ

by Fanny De Bray

Client: Made for you

ናይ ነሓስ ሽልማት A' Design Award Winner in ግራፊክ Category

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The Design

About Yoonly 視覚 አነዳድዳ

ዩንሊ ንመንእሰያት ተጓዓዝቲ ተመኩሮ ዝህብ ናይ ጉዕዞ ብራንድ ተባሂሉ ዝተነድፈ ናይ ራእይ መንነት (ቪዡዋል ኣይደንቲቲ) እዩ። ፊደል Y ምስ ናይ ካርታ ፒን ተላፊኑ፡ ነቲ "ህይወት ኣብራህ" ዝብል መሰረታዊ መልእኽቲ ዝድግፍ ናይ ምጥፋእን ምውላዕን መልጎም (ኦን ኤንድ ኦፍ ቡተን) ይፈጥር። ክልቲኦም ፊደላት O ከኣ ንዘልኣለም ዝጸንሑ ዝኽርታት ዘንጸባርቑ ናይ ኢንፊኒቲ ምልክት ቅርጺ ተዋሂብዎም። ትሕቲ ነፍስወከፍ ፊደል ናብ የማን ዝጥውይ ኮይኑ፡ ነቲ ሎጎ ተኸታታልነትን ጭርፋትን ዘለዎ ትርኢት ይህቦ። ሕብሪ ደክ ግሪን (ናይ ደርሁ ኣኽሊል ቀጠልያ) ንባሕርን ሰማይን ዘዘኻኽር ክኸውን ከሎ፡ ብርቱዕ ብጫ (ኦረንጅ) ድማ ንሰብኣዊ ምችውነትን ብርሃን ጸሓይን ዘዘኻኽር እዩ። እዚ መንነት እዚ ንዲጂታልን ንሕትመትን ክልቲኡ ሚድያ ዝምጥን ኮይኑ ተዳልዩ ኣሎ።

The Recognition

About the ናይ ነሓስ ሽልማት A' Design Award

Yoonly 視覚 አነዳድዳ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Yoonly 視覚 አነዳድዳ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Yoonly 視覚 አነዳድዳ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The letter Y with a pin creates an on/off button which perfectly illustrates the baseline: switch on life.
The two Os in Yoonly represent the sign for infinity, emphasizing the idea of memories which will last a lifetime.
The bottom of each letter flicks to the right, making the logo dynamic and textured.
Dimensions & Packaging: Business card: 85 X 55 mm
Letterhead paper: A4
Envelope: 220 x 110mm
Tags: travel, young, branding, graphic design, vacation, experiences, mountains, sea
Production Technology: Logo
Business card
Letterhead paper
Envelope
Design Challenge: Create a universe that matches the expectations of millennials.
Have a clear enough message with the logo, but also leave a creative interpretation possible.
Create a universe that can work with multiple destinations : mountain, sea side and much more.
Research: Several research have been conducted to create this design :

- Analysis of youth expectation for their travel through social network publication, competition and user interviews
- Brand platform with the company direction : What is the mission ? What are the USP ? Who is the target ?
- Moodboard of images & emotions that need to be associated with the brand (with the company direction)
Inspiration: The logo features the letter Y with a pin, which evokes the idea of geolocation, and is an image which is frequently used in the travel industry.
Duck green can evoke the sea and blue skies, while the color orange evokes human warmth, sunshine, the earth, and emotions.
The round lowercase typography is contemporary and inspired by the lettering used by start-ups and other current brands.
Project Duration: The project started in June 2019 and finished in May 2020. Since septembrer 2020 a website has put into action this design.
Operation Flow: This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.
Patents: Copyright Made for you
Team Members: Creative Director: Fanny de Bray
Brand Strategist: Amandine Lantelme
Image Credits: Copyright Made for you