ዲዛይን Jiangmen Culture and Tourism ሎጎን ናይ ብራንድ መንነትን ብ EUCA Culture and Communications Co. Ltd. ኣብ ናይ ውድድር ምድብ ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2021 ናይ ነሓስ ሽልማት A' Design Award እዩ።
ነሓስግራፊክ· 2021
Jiangmen Culture and Tourism ሎጎን ናይ ብራንድ መንነትን
ብ EUCA Culture and Communications Co. Ltd.
ዓሚል: Jiangmen culture, tourism, radio, television and Sports Bureau
ኣብ ምድብ ግራፊክ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #109973 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Jiangmen Culture and Tourism ሎጎን ናይ ብራንድ መንነትን
ጅያንግመን ባህልን ቱሪዝምን ኣብ ደቡብ ቻይና ኣብ ዝርከብ ግዝኣት ጓንግዶንግ ንእትርከብ ከተማ ጅያንግመን፡ ንዘገልግል ክፍሊ ባህልን ቱሪዝምን ዝተዳለወ ሎጎን ናይ ብራንድ መንነትን እዩ። እዚ ሎጎ እዚ ካብ ባህላዊ ቻይናዊ ፊደል "ሜን" ማለት ደገ ማለት ካብ ዝብል ትርጉምን ካብ ቅርጺ እቲ መዘከርታዊ ቅስቲ ደገ (archway) ተመስጦ ዝወሰደ እዩ። ካብ ትርኢት ከተማ፡ ህንጻታት፡ ባህላዊ ውርሻ፡ መልክዓ ምድርን ኣትክልትን ጅያንግመን እተወስዱ ባእታታት ኣብ ውሽጢ ቅርጺ እታ ደገ ተጠሚሮም ይርከቡ። ማት ወርቃዊ ሕብሪ ንሃብታም ኮይኑ ግና ትሑት ዝኾነት ከተማ የመልክት። ንሓደ ዝተወሃሃደ ኣጠቓቕማ ንምድጋፍ፡ መምርሒ ናይ ብራንድ መንነት ተማዕቢሉ ኣሎ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award
Jiangmen Culture and Tourism ሎጎን ናይ ብራንድ መንነትን ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Jiangmen Culture and Tourism ሎጎን ናይ ብራንድ መንነትን ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Jiangmen Culture and Tourism ሎጎን ናይ ብራንድ መንነትን ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- The logo inspired by a traditional Chinese Character Men which means gate. The shape of logo integrated with features of the Character and the structure of memorial archway.
The logo incorporates elements which extracted from cityscape, architecture, cultural heritage, landscape and plants of Jiangmen. Matte gold is chosen to imply the city is plentiful but low-profile. - መለለዪታት
- Branding, City, Culture and tourism, Logo design, Visual system
- ናይ ዲዛይን ብድሆ
- Jiangmen is a city with long and complicated history. It contains 4 counties and 3 districts. The special requirement for this project is to show the highlights of these 4 counties and 3 districts equally and adequately. Through in-depth study on culture and history of Jiangmen, we form the current design that can place numerous elements.
- ምርምር
- This project began with a comprehensive research both quantitative and qualitative. Multiple methods were employed including desk research, internet survey, on-site investigation, interview, group discussions and seminars. The result shows Jiangmen lack of recognition and the characteristics and unique culture and tourism assets of Jiangmen has little awareness as tourist destination. Based on this result we developed our creative idea: to show abundant scenery of Jiangmen in one logo that shaped as gate.
- ምንጪ ሓሳብ
- Jiangmen is a city in Guangdong Province in southern China. The city is considered as hometown of most overseas Chinese. It is because a large amount of overseas Chinese is originated from Jiangmen. They brought Memorial Archways, a traditional arch structured Chinese architectural which can be found in many entrances of villages in China, to many countries. Memorial Archway becomes symbol of Chinatown now. For the purpose of attract overseas Chinese to visit Jiangmen, the local government initiated this project and requested a new brand logo for its culture and tourism section.
- ናይ ፕሮጀክት ግዜ
- June 2019 – April 2020, Shanghai, China
- ናይ ስርሒት ፍሰት
- To communicate the visual identity with target audience, an official logo launch event was hold and an advertising video was published via omni channel communication. To build a consistent brand visual identity and its application, a brand identity guideline was provided and a training session was conducted. Various applications of brand identity were demonstrated, such as stationary, digital media, printed materials, etc. Application of logo in infrastructure of Jiangmen, local products were also listed in the guideline.
- ኣባላት ጋንታ
- Ellain Li, Di Tang, Grace Xu, Mingwei Zhou
- ናይ ስእሊ ክረዲት
- Ellain Li, Grace Xu， Di Tang
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
